B2C Data Append Elements | Data Services, Inc.


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Data Services US Consumer Database is a primary sourced compilation of over 200 million individuals nationwide. Proprietary and publicly available information is combined with original source data to create this vast database. Over three quarters of a billion records go into each update and as a result Data Services is able to offer over 200 million unique individual records that can be selected using a multiple of variables. This document provides an overview of data elements available for data append to your consumer database.

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B2C Data Append Elements | Data Services, Inc.

  1. 1. Data Services Consumer Database Consumer Data Elements Individual Attributes Age Range Ethnic Code Occupation Range Age (2 year) Ethnic Rollup Code Political Party Business Owner Gender Religious Affiliation Country Of Origin Language Preference Single Parent Date Of Birth Month Mail Order Buyer Veteran Date Of Birth Year Mail Order Responder Working Woman Education Occupation Household Attributes Discretionary Income Household Rank PC Owner Dwelling Type Household Size Religious Generations In Household Income Code Senior Adult In Household Head of Household Age (2 year) Internet Type TV Cable Head of Household Education Length of Residence TV Satellite Dish Head of Household Occupation Marital Status Unsecured Credit Capacity Head of Household Political Party Net Worth From Home Value Young Adult In Household Home Owner Renter Number Of Adults HomeValue Code PC DSL High Speed Geographic Area Code CensusTract County Name CBSA County FIPS Latitude CensusBlock Time Zone Longitude Children Children Present Age Flags for Ages 1 to 17 (True/False) Number of Children Gender Flags for Age Ranges (True/False) Credit Card Credit Card User Premium Upscale Dept Bank Travel Entertainment Gas Dept Retail Unknown Home Home Equity Available Home Property Type Detail Owner Type Detail Home Loan Amount Home Purchase Amount Recent Home Buyer Home Loan Date Home Purchase Date Recent Mortgage Borrower Home Loan to Value Ranges Home Square Footage SOHO Home Loan Type Home Total Loan Home Property Type Home Year Built Investments Foreign Investments Millionaire Real Estate Investments Investment Properties Owned Personal Investments Stocks Bonds Life Events Child Near High School Grad Expectant Parent Recent Divorce College Graduate New Parent Empty Nester Newlywed
  2. 2. 31516 Winterplace Pkwy Salisbury, MD 21804 800-432-4066 Toll Free 410-546-2206 Phone dsisales@dataservicesinc.com www.dataservicesinc.com Supporting US, Canadian, and International Data Processing since 1967  Merge/Purge  List Rental Fulfillment  Address Hygiene  List Enhancement  Postal Presorting  Mail Distribution  Email Services  Data Entry Hobbies & Interests Auto Work Gaming Casino Reading Religious Inspirational Aviation Gardening Reading Science Fiction Beauty Cosmetics Grandchildren Religious Inspirational Career Health Medical Science Space Career Improvement History Military Self Improvement Childrens Interests Home Furnishings Decorating Sewing Knitting Needlework Christian Families Home Improvement Smoking Tobacco Collectibles Antiques Home Improvement DIY Spectator Sports Baseball Collectibles Arts House Plant Spectator Sports Basketball Collectibles Coins Money Seekers Spectator Sports Football Collectibles General Movie Collector Spectator Sports Hockey Collectibles Sports Mem Music Collector Spectator Sports Racing Collectibles Stamps Music Home Stereo Spectator Sports Soccer Collector Avid Music Listener Spectator Sports TV Sports Computers Music Player Sports Equestrian Consumer Electronics NASCAR Sports Golf Crafts Outdoor Boating Sailing Sports Motorcycling Current Affairs Politics Outdoor Camping Hiking Sports Skiing Dieting Weight Loss Outdoor Hunting Shooting Sports Tennis Education Online Outdoor Scuba Diving Sweepstakes Contests Environmental Issues Parenting Travel Cruises Exercise Aerobic PC Operating System Travel Domestic Exercise Running Jogging PC Software Buyer Travel International Exercise Walking Photography Travel RV Fishing Reading Audio Books Wireless Product Buyer Games Board Puzzles Reading Financial NL Subs Woodworking Games Computer Games Reading General Games Video Games Reading Magazines Ailments Allergy Diabetic Orthepedic Arthritis Disabled Senior Culture Arts DIY Living Home Living Broader Living Fashion Professional Living Common Living Food Wines Sporty Living Cooking General Foods Natural Theater Performing Arts Cooking Gourmet High Tech Living Upscale Living Cultural Artistic Living Highbrow Urbanicity Donor Animal Welfare Donor Capacity Political Arts Cultural Environment Wildlife Political Conservative Charitable Green Living Political Liberal Childrens Health Veterans Community Involvement Other International Aid Community Charities Mail Order Donor Recreational or Pet Boat Owner Motorcycle Owner RV Owner Cat Owner Other Pet Owner Truck Owner Dog Owner Pet Owner Vehicle Intend to Purchase Vehicle Vehicle Dominate Vehicle New Used 2 New Teen Driver Vehicle New Vehicle Owned New Teen Driver Gender Vehicle New Used 1 Phone Phone Number DNC Flag V2.012/2013