Holiday 2010 v3
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Holiday 2010 v3 Presentation Transcript

  • 1. Holiday 2010
  • 2. NOVEMBER
  • 3. Yellow Tail National Media
  • 4. Yellow Tail National Media
  • 5. Yellow Tail “Tree Free” Chardonnay
  • 6.
    • 1.5L - $12.99 Save $3.00
    • 7. 750ml - $5.99 Save $3.00
    • 8. A new driver SKU for [yellow tail]
    • 9. Marketing
    Program Specific Case Card
    Newspaper Banner Ad
    Web blast with PLCB
    Yellow Tail Tree Free Chardonnay
    We will plant a tree in a PA state park for every case of [yellow tail] Tree Free sold in November
    Clusters 1-5
  • 10. Yellow Tail Classics
    750 ml $5.99
    Tree Free Chardonnay
    Cabernet Sauvignon
    Shiraz
    Cabernet/Merlot
    Rose’
    Pinot Grigio
    1.5 Liter $12.99
    Tree Free Chardonnay
    Pinot Grigio
    Merlot
    Sparkling Rose
    Regular $11.99 Sale Price $7.99
    Cluster 1-5
  • 11. Yellow TailSparkling Rose’
    Regular $11.99
    Sale Price - $7.99
    494 cases last year @$36
    Zork closure coming soon
    Cluster 1-5
  • 12. Zork Closure
  • 13. Georges Duboeuf Beaujolais Nouveau
    Nouveau Day
    November 19, 2010
    750 $12.99
    1.5 L $23.99
  • 14. Georges Duboeuf Beaujolais Nouveau
    Three Kick off parties
    Pittsburgh
    Harrisburg
    Philadelphia
    Lehigh Valley
    150 on premise promotions
    Aprons, ties, wine openers, banners, Count down calendars
    Nouveau Web Page
    Store Bag Stuffers
    Case Cards
    125 in store tastings
    Cluster 1-5
  • 15. Hahn Estates
    Hahn Pinot Noir Regular $14.99 Sale Price $11.99
    Hahn Meritage Regular $17.99 Sale Price $14.99
    Hahn Cabernet Regular $14.99
    Sale Price $11.99
  • 16. Master of Mixes
    Regular $4.49 Sale Price $3.99
    30279-Strawberry Daiquiri Mix - Nov
    30277-Piña Colada Mix - Nov
    30276-Bloody Mary Mix - Dec
    30278-Sour Apple Mix - Dec
    • Cluster 1,2,3,4,5
  • 17. Lukso codes & prices
  • 18. Luksosowa 750 ml
    Regular $14.99
    Sale Price $11.99
    $2.00 IRC
    Shelf talker Highlighting the “94”rating
    Cluster 1,2,3
  • 19. Price Growth Quality
    Lowest Frontline in the U.S.
    443% Growth since 2006
    New Hampshire - $27.99
    Maryland - $27.99
    Massachusetts - $28.99
    New Jersey - $28.99
    New York - $29.99
    Pennsylvania - $21.99
  • 20. Van GoghRack
    Regular $21.99
    Sale Price $19.99
    Recipe books
    Pomegranate
    Dutch Caramel
    Double Espresso
    Dutch Chocolate
    Blue
    Cluster 1 & 2
    50 Targeted Stores
  • 21. Christian BrothersBrandy
    Christian Bros. Brandy 1.75 Regular $19.99 Sale Price $17.99
    Christian Bros. Frost White 750 Regular $9.99 Sale Price $8.99
    Christian Bros. Egg Nog 750 $7.99
    Cluster 5
  • 22. DECEMBER
  • 23. Yellow Tail Classics
    750 ml $5.99
    • Chardonnay
    • 24. Merlot
    • 25. Sauvignon Blanc
    • 26. Pinot Noir
    Yellow Tail Sparkling
    Regular $11.99
    Sale Price $8.99
    1.5 Liter - $12.99
    • Cabernet
    • 27. Chardonnay
    • 28. Shiraz
  • Yellow Tail Classics
    • Water Board Sweepstakes
    • 29. Summer in Australia
    • 30. 25 Stores
    • 31. 100 case displays
  • Yellow Tail Sparkling
    Regular $11.99 Sale Price $8.99
    New “Zork” Closure
    Cluster 1-5
  • 32. Zinfandel for the Holidays
    Cluster 1,2,3
  • 33. Evan Williams
    $11.99 / $10.99
    $15.99 / $12.99
    $7.99
    Cluster 1,2,3,5
    Evan Williams Black
    Evan Williams Honey
    Evan Williams Egg Nog
  • 34. Luksusowa – Pama - Hpnotiq
    Pama Regular $23.99 Sale Price $21.99
    Hpnotiq Regular $21.99 Sale Price $19.99
    Luksusowa 1.75 Regular Price $24.99 Sale Price$22.99
    $3.00 IRC
    Cluster 2,3,5
  • 35. Root / Snap / Boyd & Blair / Siembra AzulPennsylvania for the Holidays
  • 36. Burnett’s Flavors
    Burnett’s Flavors
    Regular $9.99
    Sale $8.99
    Ø  The Burnett’s Vodka Brand is the #6 selling Brand in the Control States (Jack Daniels #5 and Crown Royal #7)
     Ø  #3 Selling Vodka in the Control States behind Smirnoff and Absolut (did over 1MM cases in Control states in 2009 (Regular and Flavors)
    Ø  #2 Selling Flavored Vodka Franchise in the Control States (behind Smirnoff)
    Ø  Burnett’s Flavors YTD May up 28% through May
    Ø  Pink Lemonade introduced in June 2009 is now our #4 selling flavor (of 20 flavors) selling over 9,000 cases/month
  • 37. Burnett’s Flavors
  • 38. Burnett’s Gin & Vodka
    Burnett’s Gin 1.75
    Regular $17.99 Sale Price $16.49
    Burnett’s Vodka 1.75
    Regular $15.99 Sale Price $13.99
  • 39. Funky Llama
  • 40. Holiday Gift Ideas
  • 41. Pama Pomegranate Gift Set
    750 ml
    Stir spoon
    Mix cup
    $23.99
  • 42. O’mara’s Irish Country Cream Gift Set
    750 ml
    2 rocks glasses
    $9.49
  • 43. Evan Williams Single Barrel Gift Set
    750 ml
    Barrel shaped flask
    $24.99
  • 44. Hpnotiq Liqueur Gift Set
    750 ml
    2 martini glasses
    $22.99
  • 45. Van Gogh Vodka Gift Set
    $21.99
    4 minis
    Double Espresso
    Pomegranate
    Dutch Chocolate
    Dutch Caramel
    750 Van Gogh Double Espresso
    Or
    750 Van Gogh Blue Vodka
  • 46. Opici Twist Gift Bottle
    $13.99
    Sangiovese/Cabernet
  • 47. Due Torri Two Bottle Gift Set
    2 – 750 ml
    Due Torri Pinot Grigio
    Due Torri Merlot
    Both Currently Listed @$11.99
    $16.99
  • 48. Old New England Egg Nog
    750-$7.99
    1.75-$14.99
    750-$7.99
  • 49. Christian Bros. Egg Nog
    750 ml - $7.99
  • 50. Evan Williams Egg Nog
    $7.99
    750 ml-$7.99
  • 51. January
  • 52. Yellow Tail Reserves
    Regular $12.99
    Sale Price $9.99
    New Packaging
  • 53. Yellow Tail Reserves
  • 54. Geyser Peak
    Regular $11.99
    Sale Price $8.99
    New lower every day pricing
    Sauvignon Blanc $11.99
    Chardonnay - $11.99
    Cabernet Sauvignon Regular $19.99
    Sale Price $16.99
    Cluster 1,2,3,
  • 55. Hob Nob
    Regular $11.99
    Sale Price $8.99
    French Wine at a California price
    Cluster 1,2,3