Message Bus iDate 2013 Presentation

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Let the experts deliver your email so you can focus on what matters: targeting, segmentation, strategy and revenue for your dating site or app! Learn more at www.messagebus.com/idate

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  • Task Force on SpamCAUCEAnti-spyware CoalitionFCC CSRIC botnetToday – best practices and legal regimes
  • Deliverability. Best practice + engagementAttacks – mention adobers, the year of the data breachSpoofing – steal your reputation (mention Rude whitepaper)Mention fakeGroupon app up at Microsoft
  • ASC : America Online, Computer Associates International, Hewlett-Packard, Microsoft, and Yahoo, along with McAfee, Symantec, and Trend Micro, and anti-spyware specialist vendors and Webroot Software. examples of 200 + MAAWG members, : Apple Inc, AT&T, Comcast Message Bus, Facebook, Google, Yahoo, as well as Spamhaus, McAfee, Microsoft, Amazon, JP Morgan Chase, The U.S> Senate
  • Application performance, important out of the gate.Published 2006 – still relevant
  • MAAWG BPs developed by sending expertts such as Cheetahmail, Exact Target,, blacklist operators such as Spamhaus and Spamcop, end-user adovcacy groups such as CAUCE, and ultimately approved by receivers – ISPs and email box providers like Hotmail and Yahoo!
  • SPF 2004DK DKIM 2005 SenderID 2006
  • CASL$10MM$1MAll CEMs
  • ASC BP http://www.antispywarecoalition.org/documents/BestPractices.htmMAAWG Senders BP http://www.maawg.org/sites/maawg/files/news/MAAWG_Senders_BCP_Ver2a-updated.pdfMAAWG Members list http://www.maawg.org/about/rosterIndustry Canada CASL website http://www.fightspam.gc.ca
  • Message Bus iDate 2013 Presentation

    1. 1. Best Messaging, App &Legal Practices for theDating CommunityNeil Schwartzman,Vice President,Receiver & Sender RelationsMessage Bus Inc.
    2. 2. Agenda & C.V.Who the heck am I?Who are you? Spammer
    3. 3. The IssuesMessaging AttacksDeliveryEmail, IM, In-App, Social DDoS, HacksSpoofing Malware
    4. 4. Why Comply?+ Privacy+ Disclosure+ Engaged Messaging = Success!
    5. 5. Alternatively- User complaints- Deferrals- Blocks- Blacklisting- Poor reputation = Failure!
    6. 6. Community Best Practices Anti-spyware Coalition MAAWG (app-related) (Messaging Anti-abuse Working Group) Senders’ BP
    7. 7. Anti-Spyware Coalition BestPractices• Signing Apps• BPs deal with: • Tracking • System modifying • Advertising display • Security analysis • Remote control • Automatic download • Dialing • Passive tracking
    8. 8. MAAWG Best Practices• Infrastructure• BPs deal with: • rDNS • Delivery Errors & List • SWIP maintenance • Permission • Blocking Remediation • Disclosure
    9. 9. Authentication & You• History• Various Auth approaches: • SPF • Anti-spoofing • SenderID • New! DMARC • DK • DKIM
    10. 10. Legal• CANSPAM• COPPA• EU Privacy Directive• Canada’s Anti-Spam Law
    11. 11. Question & AnswerDiscussion
    12. 12. Resourceswww.messagebus.com/idate• ASC BP• MAAWG Senders BP (V3 out soon!)• MAAWG Members list• Rude DMARC Whitepaper {URL}• Message Bus / nNovation Series on CASL {URL}• Industry Canada CASL website• FTC COPPA site• FTC CANSPAM site• EU Privacy Directive Site

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