Digital agency founders talk

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Sometime in early 2005, Danny Bluestone saw the potential in creating a digital agency that bridges the gap between usability, visual design, project management, marketing and programming. At the time he had no funding.

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Digital agency founders talk

  1. 1. 9 Dec
 2013 The Cyber-Duck story From 2005 to 2013 in a nutshell Follow us: @cyberduck_uk
  2. 2. ABOUT CYBER-DUCK @cyberduck_uk
  3. 3. User Experience Web & Mobile Hosting & Support Marketing Consulting
  4. 4. Hi. I am Danny Bluestone Founder and Managing Director @danny_bluestone
  5. 5. Hi. I am Sylvain Reiter Co-Founder and Development Director @sylvainreiter
  6. 6. Top 500 company in Europe, The Middle East and Africa 2012 The only digital agency certified in ISO 9241:210 and ISO9001:2008 Top 20 South East digital agency according to turnover and growth
  7. 7. User-centred Design & Marketing Client and user research Visual design Experience prototypes System architecture Start Technical research Functional specification Technical prototypes Test-driven Development Testing and QA Platform development Launch Marketing and support
  8. 8. OUR CURRENT WEBSITE http://mobile.smashingmagazine.com/2013/06/18/ adapting-to-a-responsive-design-case-study/
  9. 9. THE VISION
  10. 10. Don’t go detailed before you work out your niche KEEP YOUR VISION LOOSE
  11. 11. Your first projects and products DIFFICULT PROJECTS OPEN DOORS
  12. 12. Your first projects and products DROP BAD CLIENTS “One of the largest turning points of my career was firing the client who accounted for a third of my company's work.” Seth Godin Best selling American author, entrepreneur and marketer ! Image from: http://uthmag.com/seth-godin-is-wrong-about-your-resume/
  13. 13. PROCESSES
  14. 14. Image taken from: http://www.e-cartouche.ch/content_reg/cartouche/ui_access/en/html/GUIDesign_UCD.html
  15. 15. The elements of user experience Image: http://acmelab.gatech.edu/slu3/wp-content/uploads/Elements-of-User-Experience.png
  16. 16. User centred design (UCD) Image: http://www.sapdesignguild.org/resources/ucd_process.asp
  17. 17. Scrum
  18. 18. Lean
  19. 19. •ere not A framework - ISO9001:2008
  20. 20. Persuasion = Ethos. Pathos. Logos. MAKE THIS THE ESSENCE OF YOUR PROJECT
  21. 21. “Within 12 months, ISO9001 helped us to improve profitability by 177%. The team understands the business, department and their own objectives”. Cyber-Duck Ltd * comparing Aug 2012 with Aug 2013
  22. 22. Combining UCD, agile and lean By combining UCD, ISO 9001 and agile together we gain: • A superior user experience design process • An agile mindset and manoeuvrability • Strong quality management processes ! ! !
  23. 23. TRAITS OF A FOUNDER & LEADER
  24. 24. Get the best out of yourself BLEND WORK, MANAGEMENT AND LEADERSHIP Technician Leader Manager
  25. 25. Get the project management triangle The best out of yourself UNDERSTAND THE ‘PM’ TRIANGLE
  26. 26. Get the best out of yourself BECOME ULTRA EFFICIENT Image from: http://www.kelvingoh.com/productivity/getting-things-done-gtd/
  27. 27. Get the best out of yourself FIND MENTORS
  28. 28. Get the best out of yourself ALWAYS BE COMPOSED http://jerusalemchannel.tv/healing-clue-from-oath-of-maimonides/
  29. 29. Get the best out of yourself CREATE A CULTURE OF COMMUNICATION Image from: hhttp://www.independent.co.uk/life-style/health-and-families/health-news/new-nhs-helpline-is-putting-peoples-lives-at-risk-say-doctors-8604624.html
  30. 30. Get the best out of yourself DON’T BE A YES MAN Image from: http://www.business2community.com/sales-management/want-software-sales-leads-avoid-being-a-yesno-man-0397729
  31. 31. GET THE BEST OUT OF YOUR TEAM
  32. 32. Always hire co-founders and key staff THAT ARE SMARTER THAN YOU
  33. 33. Always be on the look out for new talent HIRE STAFF WHEN YOU’RE NOT LOOKING
  34. 34. Get the best out of your staff RECOGNITION
  35. 35. Get the best out of your staff AN INNOVATIVE CULTURE
  36. 36. Get the best out of your staff REWARDS
  37. 37. Get the best out of your staff TRAINING
  38. 38. HOW TO MARKET YOURSELF
  39. 39. How to market yourself BE SUPER PASSIONATE
  40. 40. How to market yourself PRESENT AT CONFERENCES
  41. 41. How to market yourself MOVE INTO A GREAT SPACE
  42. 42. How to market yourself DO CHARITABLE WORK
  43. 43. How to market yourself HOST EVENTS AND PARTIES
  44. 44. How to market yourself INVEST IN UNIQUE TECHNOLOGY
  45. 45. CONCLUSION
  46. 46. Top 10 tips to survive 1. Departmentalise your organisation 2. Become an effective and organised leader, manager and worker 3. Boost your team’s training, involvement, rewards and recognition 4. Make it your relentless mission to deliver quality 5. Research and create processes that work 6. Become a people’s person if you are to manage staff 7. You should also become a geek and an expert in your domain 8. Create a user centric culture where everything is tested all the time 9. Don’t wait for people to find you, market yourself 10. Immerse yourself with mentors and people that support you
  47. 47. Q&A Thanks for listening to our story. We would love to talk to you later! Please follow us @cyberduck_uk We are also hiring • A studio manager • HTML5 and PHP web developers • Digital marketers • UX producers

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