Build an audience with how-to videoshttp://youtube-global.blogspot.com.es/2012/07/build-audience-w ith-how -to-videos.html...
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Youtube explica cómo crear vídeos virales

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Youtube explica cómo crear vídeos virales

  1. 1. Build an audience with how-to videoshttp://youtube-global.blogspot.com.es/2012/07/build-audience-w ith-how -to-videos.html August 3, 2012Occasionally, we like to share stories of how businesses have achieved success on YouTube. Today we will lookat examples of using how-to videos to reach the right customers online.How to knit a dishcloth.How to build a deck.How to pack for the beach.These are just a few how-to focused searches being typed into YouTube by ambitious do-it-yourselfers thissummer. Many savvy business have realized that YouTube is not just an entertainment hub - it is also aneducational forum for eager learners. Here are a few tips from the pros on creating how-to content most relevantto your audience:1. Keep things simple. Let’s take a look at Lowes. The second-largest home improvement retailer worldwidesimplifies DIY projects with hundreds of how-to YouTube videos in the form of “video snacks.” These short andsweet informational videos satisfy DIY-ers’ cravings to complete at-home projects by homing in on specific stepsof the process. So if you are building a fence, you can start with a video about the layout and digging postholes and follow the series to the final step, attaching the gate.2. Identify your audience. Know who you’re trying to reach and then focus on topics you think they’re mostinterested in watching. ModCloth, an online-only indie and vintage-inspired clothing retailer, has a clearunderstanding of the “ModCloth girl” — a girl who is into travel, art, glitter, and DIY projects of course. Theycreate how-to videos tailored to the ModCloth girl lifestyle, whether it’s how to style a headband or how to packfor the campground.What can you teach new potential customers? Join our conversation on the YouTube for marketers Google+page, and if you’re looking to get started with video advertising on YouTube, sign up for Google AdWords forvideo, which is the easiest way to drive viewers to your videos.Baljeet Singh, group product manager on video monetization at Google, recently watched Teach Me How ToFactor (WSHS Math Rap Song)

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