Purple Cow 2011 Employee Benefits that stand out in the field (the long version)
1. H ISTORY The Purple Cow DNA
“ What is a Purple Cow ?” A unique product that stands out in the field. Gotuaco’s Purple Cow is a unique Healthcare product that stands out in the field of EMPLOYEE BENEFITS. Mo o ! Mo o ! 1
The Purple Cow Vision: financial security through employee benefits. Mo o ! Mo o ! 2 Purple Cow believes that financial security can be achieved through equal access to employee benefits.
The Purple Cow Mission: to protect employees from financial insecurity. Purple Cow provides you with many layers of protection, to stop you from losing money to medical emergencies. Mo o ! Mo o ! 3
The Purple Cow Core Value: take care of the hands that take care of you! Purple Cow believes in helping those who help you grow: if not thru more compensation , then thru more benefits. Mo o ! Mo o ! 4