Sergey Brin and Larry Page were both students at Stanford University.
Larry Page was the first one to initiate Google as a research project in January 1996, then he was joined by Sergey Brin.
The hypothesis was that a search engine which related the websites among each other could perform better.
Main point was to rank the websites according to the number of times the search term appeared on a website.
Original domain was http://google.stanford.edu
Google.com was registered in 1997, and the company was founded one year later at a friend’s garage.
In 2000, Google started to sell advertisements related to the search terms.
Google charged customers with 0.5$ per click.
Advertisements were text based to avoid clutter, and to maximize the loading speed of these pages.
Name originated from misspelling of the word “googol”, and this word means 10 to the power of 100.
The verb “google” was added to Merriam Webster Collegiate Dictionary and Oxford English Dictionary in 2006.
1. intr. To use the Google search engine to find information on the Internet.
2. trans. To search for information about (a person or thing) using the Google search engine.
The company recorded a revenue of USD$ 10.492 billion in 2006 fiscal year.
Google had 53.6% market share in search engines in 2007.
Google technique was also implemented in Gmail service, and advertisements were displayed according to the email subjects and their contents.
Google has also been very popular mainly because of its simple design and ease of usage.
Changes in the shapes of letters of Google in the main page, (for example: a Turkish flag instead of L on 29 October) also made it more user friendly, and created an emotional bond.
Search Engine Optimization - Optimizing For Google
Domain Names & Search Engine Marketing
Jerry Yang and David Filo were both Electrical Engineering graduate students at Stanford University in January 1994.
In April 1994, “Jerry’s Guide to World Wide Web” was renamed and the famous Yahoo! website was founded.
The name “Yahoo” comes from Gulliver’s Travels, and it means “rude, unsophisticated, uncouth”
Original domain was, http://akebono.stanford.edu/yahoo
At the end of 1994, Yahoo! had 1 million hits and this resulted in the incorporation Yahoo!
Exclamation mark was added because there was a knife producer named Yahoo.
Main purpose of search engine companies was to create portals and make customers stay in that portal as long as possible.
Yahoo! acquired Rocketmail, turned it into Yahoo! Mail.
Acquired Classicgames.com turned it into Yahoo! Games.
Acquired eGroups and turned it into Yahoo! Groups.
Launched Yahoo! Pager, and Yahoo! Messenger.
During the Dot.com bubble Yahoo! stocks became all high priced stocks in Japan, and American stocks.
E-Bay, and Yahoo! have formed a marketing/advertising alliance in 2006.
After the Growth
Yahoo! was one of the few companies that survived after the Dot.com bubble burst, and on September 26,2001 Yahoo! experienced 5 year low stock price.
Yahoo! formed partnerships with several communication companies to be able to compete in the market, but Google’s rapid growth was making everything harder for Yahoo!
When Gmail was released, Yahoo! increased the mail storage limit from 4MB to 1GB. Which then became unlimited in 2007.
In 2006 Yahoo! purchased Flickr, the famous photo sharing service.
Advertising in Yahoo!
Yahoo! also uses advertisement system based on the content of a page.
Yahoo! has launched its advertisement system in February 2007.
“ Advertisers will simply enter the keywords they want their ad to appear next to and the maximum price they are willing to pay for a click. The most significant option will be to specify a certain geographic region in which the ads will be shown, a feature Google also offers. “ ¹
“ as advertisers enter each bid, they will see an estimate of how many clicks they will receive each day. More important, a graph will show how many more clicks they can expect for each increased bid.” ²