See Interview with Steve Wake at
About Project Magazine http://www.apm.org.uk/About-Project
“Listening is about engaging with the various communities and them engaging with us. This requires us to consider all parts of APM and beyond the current membership.
“The project management community is a huge earpiece that captures conversation from around the world. We can help that conversation by making
it easier to process and highlighting things of importance and value.
We want members to feel the impact of Listening, Learning and Leading at a personal level: it is what sums up a good project professional. This leads on nicely to learning. We need to learn from each other and, in doing so, learn as a profession.”
“We’re reshaping ourselves to our size, which is constantly increasing. The Leading exercise is across the whole community, which is quite a cultural challenge for APM. Within the project management community we set agendas and lead by example.
There’s also the reaffirmation that we’re involved with delivering public benefit. That’s part of our Chartered campaign – a Chartered body has to serve the public interest. It’s not easy to get the balance right which is why listening is so important.”
Steve believes the Listening, Learning and Leading model is very much about
engaging members, as well as non-members, and will ultimately support the
APM’s 2020 strategy.
Steve continues: “We won’t hit Listening and Learning concurrently; we’ll
start with Listening. For me, it’s about practitioners sharing information, all
around the community.
“We haven’t yet engaged with enough people. We recognise that we
need to do that to clearly identify, and to build on the Listening, Learning and
Leading model. The beauty of APM’s Five Dimensions of Professionalism is that it’s allowed us to package and explain what we already do and communicate it
better, and it identified the gaps and room for improvement.
“Looking at things in a different way, or through a different model, identifies
where we could improve, which builds on the theme of continuity and evolution.
“In saying this, I also recognise that we need to get into the public domain just
how our Listening, Learning and Leading approach is operating and how people
can engage: this is a key issue for the Board and a personal priority for me.
“Listening, Learning and Leading is who we are, what we do and how we do it.
“It’s our mantra and modus operandi.”