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Mobile Ecosystem Turkey

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Mobile internet penetration , mobile advertising, mobile opt-in market and mobile social media penetration of Turkey. The presentation is about mobile ecosystem of Turkey.

Mobile internet penetration , mobile advertising, mobile opt-in market and mobile social media penetration of Turkey. The presentation is about mobile ecosystem of Turkey.

Published in: Marketing, Business, Technology

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  • 1. Mobile internet penetration advertising opt-in market social media penetration Turkey January 2014
  • 2. Mobile internet penetration of Turkey Mobile internet subscribers 25.492.162 10.252.370 4.907.380 2011 2012 2013 %37 of GSM subscribers of Turkey connect internet via mobile. Source: BTK
  • 3. Mobile Ad Spending – Turkey Mobile Advertising - Turkey (mio TL) 2011 2012 2013 30 25 20 19 11 6 mobile display mobile opt-in 2011: Mobile opt-in 3 times of mobile display 2013: Now, 1.5 times. Source: iab (estimated)
  • 4. Mobile Ecosystem of Turkey  Mobile Display Companies  Mobilike  Wonk (Turkcell)  Movez  Mobia (Vodafone)  Avea  Tabletmedya  Adnboost  Mobile Opt-in Companies  Turkcell  Vodafone (Mobia)  Avea  Paro Turkcell is the leading company of mobile ecosystem.
  • 5. Mobile Mediums of Turkey  All major desktop mediums are on mobile with their apps or sites.  Also the mobile focused applications on app-stores are very important part of the eco-system. Mobile Applications Havaalanı Turkcell Dergilik Kelime Avı Sinemakurdu Tablet Magazines Dipnot and etc..
  • 6. Mobile impressions of Turkey Mobile display market of Turkey 2011 2012 2013 3.000.000.000 2.000.000.000 1.000.000.000 impressions 2011: mobile focused apps & major media apps 2012: mobile focused apps, major media apps, mobile sites 2013: mobile focused apps, newspaper apps, mobile sites, tablets Source: mobile ad sales houses
  • 7. Most popular ‘mobile’ mediums of Turkey   News  Ntvmsnbc  Hürriyet  Habertürk  Haberler.com  Mynet  Cnn Türk  Social  ekşisözlük  Zaytung  Games  Kelime Avı  Bilgi Yarışı Sports  Ntvspor  sporx  Maçkolik  Lig TV  Fanatik  Video  Tvyo  fizy  Acunn  Star TV  Dailymotion  Tablet  Turkcell Dergilik  Dipnot  LOG  Zete  Brandlife  dMags  Others  Havaalanı  Sinemakurdu  Seslisözlük  Sahibinden
  • 8. Mobile opt-in market of Turkey Distrubiton of mobile opt-in member 12.000.000 7.000.000 5.000.000 avea 5.500.000 paro vodafone turkcell Paro is a CRM company who collects data by loyalty programs.
  • 9. With mobile opt-in?  Brands can reach operators’ subscribers by targeting their  Location (Dynamic or Static)  Soico-economic segments  Mobile behavior  Internet behavior  Handset capabilities  Roaming  Demographic  Interests  Operator’s segments  other cross queries  And can send SMS, MMS, video, mobile links, IVR calls.
  • 10. Turkey is social & mobile Social Medium Mobile Member Total Member Percentage % Facebook 18 mio 32.2 mio 56% Twitter 5.6 mio 9.6 mio 59% Instagram 3.3 mio 3.3 mio 100% Foursquare 2 mio 2 mio 100%
  • 11. Regards İbrahim Mert ibrahimm@ping.com.tr