Mobile internet penetration, mobile advertising, mobile opt-in market and mobile social media penetration of Turkey. The presentation is about mobile ecosystem of Turkey.

1. Mobile
internet penetration
advertising
opt-in market
social media penetration
Turkey
January 2014

2. Mobile internet penetration of Turkey
Mobile internet subscribers
25.492.162
10.252.370
4.907.380
2011
2012
2013
%37 of GSM subscribers of Turkey connect internet via mobile.
Source: BTK

3. Mobile Ad Spending – Turkey
Mobile Advertising - Turkey (mio TL)
2011
2012
2013
30
25
20
19
11
6
mobile display
mobile opt-in
2011: Mobile opt-in 3 times of mobile display
2013: Now, 1.5 times.
Source: iab (estimated)

4. Mobile Ecosystem of Turkey

Mobile Display Companies
 Mobilike
 Wonk (Turkcell)
 Movez
 Mobia (Vodafone)
 Avea
 Tabletmedya
 Adnboost

Mobile Opt-in Companies
 Turkcell
 Vodafone (Mobia)
 Avea
 Paro
Turkcell is the leading company of mobile ecosystem.

5. Mobile Mediums of Turkey

All major desktop mediums are on mobile with their apps or sites.

Also the mobile focused applications on app-stores are very important part
of the eco-system.
Mobile Applications
Havaalanı
Turkcell Dergilik
Kelime Avı
Sinemakurdu
Tablet Magazines
Dipnot and etc..

6. Mobile impressions of Turkey
Mobile display market of Turkey
2011
2012
2013
3.000.000.000
2.000.000.000
1.000.000.000
impressions
2011: mobile focused apps & major media apps
2012: mobile focused apps, major media apps, mobile sites
2013: mobile focused apps, newspaper apps, mobile sites, tablets
Source: mobile ad sales houses

7. Most popular ‘mobile’ mediums of Turkey


News
 Ntvmsnbc
 Hürriyet
 Habertürk
 Haberler.com
 Mynet
 Cnn Türk

Social
 ekşisözlük
 Zaytung

Games
 Kelime Avı
 Bilgi Yarışı
Sports
 Ntvspor
 sporx
 Maçkolik
 Lig TV
 Fanatik

Video
 Tvyo
 fizy
 Acunn
 Star TV
 Dailymotion

Tablet
 Turkcell Dergilik
 Dipnot
 LOG
 Zete
 Brandlife
 dMags

Others
 Havaalanı
 Sinemakurdu
 Seslisözlük
 Sahibinden

8. Mobile opt-in market of Turkey
Distrubiton of mobile opt-in member
12.000.000
7.000.000
5.000.000
avea
5.500.000
paro
vodafone
turkcell
Paro is a CRM company who collects data by loyalty programs.

9. With mobile opt-in?

Brands can reach operators’ subscribers by targeting their
 Location (Dynamic or Static)
 Soico-economic segments
 Mobile behavior
 Internet behavior
 Handset capabilities
 Roaming
 Demographic
 Interests
 Operator’s segments
 other cross queries

And can send SMS, MMS, video, mobile links, IVR calls.

10. Turkey is social & mobile
Social Medium
Mobile Member
Total Member
Percentage %
Facebook
18 mio
32.2 mio
56%
Twitter
5.6 mio
9.6 mio
59%
Instagram
3.3 mio
3.3 mio
100%
Foursquare
2 mio
2 mio
100%

11. Regards
İbrahim Mert
ibrahimm@ping.com.tr