What social media, SEO and web analytics got to do with multichannel publishing?

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This is my presentation during seminar of Content management and multichannel publishing with eZ Publish. Seminar was arranged by NXC Finland - http://www.nxc.fi at Helsinki, October 13, 2010.

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What social media, SEO and web analytics got to do with multichannel publishing?

  1. 1. NXC – OPEN RELIABLE What social media, SEO and web analytics got to do with multichannel publishing? Helsinki October 13, 2010
  2. 2. Business optimization © NXC Finland Oy
  3. 3. Insights for leargning customer behaviour and optimizing marketing communication © NXC Finland Oy
  4. 4. © NXC Finland Oy
  5. 5. © NXC Finland Oy
  6. 6. Sales between channels 70,00% 60,00% 50,00% 40,00% Mail Phone Internet 30,00% 20,00% 10,00% 0,00% © NXC Finland Oy
  7. 7. © NXC Finland Oy
  8. 8. © NXC Finland Oy
  9. 9. © NXC Finland Oy
  10. 10. © NXC Finland Oy
  11. 11. © NXC Finland Oy
  12. 12. © NXC Finland Oy
  13. 13. © NXC Finland Oy
  14. 14. © NXC Finland Oy
  15. 15. © NXC Finland Oy
  16. 16. © NXC Finland Oy
  17. 17. © NXC Finland Oy
  18. 18. © NXC Finland Oy
  19. 19. © NXC Finland Oy
  20. 20. © NXC Finland Oy
  21. 21. © NXC Finland Oy
  22. 22. © NXC Finland Oy
  23. 23. © NXC Finland Oy
  24. 24. © NXC Finland Oy
  25. 25. © NXC Finland Oy
  26. 26. Youtube, Vimeo etc. Facebook, Linkedin, Delicious, Digg, Slideshare etc. StumbleUpon etc. Forums, blogs etc. Twitter, Qaiku, Jaiku etc. © NXC Finland Oy
  27. 27. © NXC Finland Oy
  28. 28. © NXC Finland Oy
  29. 29. Insights for leargning customer behaviour and optimizing marketing communication © NXC Finland Oy
  30. 30. Business optimization © NXC Finland Oy
  31. 31. Petri Mertanen www.mertanen.info Twitter: @mertanen Skype:petrimertanen petri@nxc.fi Tel. +358 400 792 616 NXC Finland Oy beetagg.com Pasilanraitio 9 FIN-00240 Helsinki © NXC Finland Oy

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