Multichannel and social media measuring

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Measuring multichannel customer experiences. Petri Mertanen's presentation at Internet Marketing Conference in Helsinki. September 16, 2010.

Measuring multichannel customer experiences. Petri Mertanen's presentation at Internet Marketing Conference in Helsinki. September 16, 2010.

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  • 1. NXC – OPEN RELIABLE Measuring multichannel customer experiences Internet Marketing Conference Helsinki September 16, 2010
  • 2. Business optimization © NXC Finland Oy
  • 3. Insights for leargning customer behaviour and optimizing marketing communication © NXC Finland Oy
  • 4. © NXC Finland Oy
  • 5. © NXC Finland Oy
  • 6. © NXC Finland Oy
  • 7. © NXC Finland Oy
  • 8. © NXC Finland Oy
  • 9. © NXC Finland Oy
  • 10. TV advertising study • • URL appearing during the TV ad: 60,0 % Unique URL with those ads which included th URL: 8,7 % Source: http://www.mertanen.info/2009/03/tv-advertising-and-web-analytics-study.html © NXC Finland Oy
  • 11. © NXC Finland Oy
  • 12. © NXC Finland Oy
  • 13. © NXC Finland Oy
  • 14. © NXC Finland Oy
  • 15. © NXC Finland Oy
  • 16. © NXC Finland Oy
  • 17. © NXC Finland Oy
  • 18. © NXC Finland Oy
  • 19. © NXC Finland Oy
  • 20. © NXC Finland Oy
  • 21. © NXC Finland Oy
  • 22. © NXC Finland Oy
  • 23. http://www.webanalysts.info/webanalytics/quick-response-codes-help-cross-channel-measurement/ © NXC Finland Oy
  • 24. © NXC Finland Oy
  • 25. © NXC Finland Oy
  • 26. © NXC Finland Oy
  • 27. © NXC Finland Oy
  • 28. © NXC Finland Oy
  • 29. Sales between channels 70,00% 60,00% 50,00% 40,00% Mail Phone Internet 30,00% 20,00% 10,00% 0,00% © NXC Finland Oy
  • 30. Common key? © NXC Finland Oy
  • 31. © NXC Finland Oy
  • 32. © NXC Finland Oy
  • 33. Petri Mertanen Contact me for the www.mertanen.info Twitter: @mertanen presentation? Skype:petrimertanen petri@nxc.fi Tel. +358 400 792 616 NXC Finland Oy Pasilanraitio 9 FIN-00240 Helsinki beetagg.com © NXC Finland Oy