THE PHARMA EXECUTIVE  MINI-MBA 04 - 08 May 2009 İSTANBUL
An advanced course covering core management areas in the pharmaceutical industry   This course is not a classical "Ma...
<ul><li>The mini Pharma Business Administration Course is specifically designed by experts in business, administration and...
<ul><li>This intensive program is best suited for: </li></ul><ul><li>Managers who have influence across functional areas a...
<ul><li>P ROGRAMME </li></ul><ul><li>M ODULE  1:   Marketing Skills & Marketing Strategies in the Pharma Industry </li></u...
<ul><li>Module 1:  Marketing Skills & Marketing Strategies  </li></ul><ul><li>in the Pharma Industry </li></ul><ul><li>Mar...
<ul><li>Module 2:  Strategy, Strategic Change and Strategic Thinking  </li></ul><ul><li>in the Pharma Industry </li></ul><...
<ul><li>Module 3:  Current reimbursement environment and role of  </li></ul><ul><li>Pharmacoeconomics to ensure successful...
<ul><li>Module 4:  Business, Commercial and Financial Skills  </li></ul><ul><li>in the Pharma Industry </li></ul><ul><li>F...
<ul><li>Module 5: CRM, Marketing Return on Investment, Internet  </li></ul><ul><li>Marketing &   e-Commerce </li></ul><ul>...
<ul><li>Module 6: Controlling and Managing the Relationships  </li></ul><ul><li>and Leadership   </li></ul><ul><li>Control...
<ul><li>LECTURERS </li></ul><ul><li>Assoc. Prof.  Esra Gençtürk, PhD - Koç University </li></ul><ul><li>Gülsün Gürsel, MBA...
<ul><li>www.pharmaminimba.com </li></ul>THE PHARMA EXECUTIVE MINI-MBA
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Pharma Executive Mini-MBA

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An advanced course covering core management areas in the pharmaceutical industry

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Pharma Executive Mini-MBA

  1. 1. THE PHARMA EXECUTIVE MINI-MBA 04 - 08 May 2009 İSTANBUL
  2. 2. An advanced course covering core management areas in the pharmaceutical industry This course is not a classical &quot;Master of Business Administration&quot; program where students traditionally study a wide breadth of courses during a longer period of time.
  3. 3. <ul><li>The mini Pharma Business Administration Course is specifically designed by experts in business, administration and pharmaceutical medicine. In a five-day long intensive, and demanding, course, key areas of an MBA program will be covered with application hints to the Pharma Industry. </li></ul><ul><li>The course aims to develop the specific management skills required within today’s pharma sector. While doing this, the participants will not only profit from the state-of-the-art knowledge of eminent specialist, presenters but, of the participants as well. </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  4. 4. <ul><li>This intensive program is best suited for: </li></ul><ul><li>Managers who have influence across functional areas and who have to cope with ambiguous and difficult situations </li></ul><ul><li>Those who are leading major projects or change programs within their organization – either now or in the future </li></ul><ul><li>Managers who require a short intensive time away from day-to-day pressures to think strategically about their business and their own future. </li></ul><ul><li>Functional support specialists who are either being promoted into a broader business role or who need to start developing a wider organization perspective. </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  5. 5. <ul><li>P ROGRAMME </li></ul><ul><li>M ODULE 1: Marketing Skills & Marketing Strategies in the Pharma Industry </li></ul><ul><li>M ODULE 2: Strategy, Strategic Change and Strategic Thinking in the Pharma Industry </li></ul><ul><li>M ODULE 3: Current reimbursement environment and role of Pharmacoeconomics to ensure successful market access </li></ul><ul><li>M ODULE 4: Business, Commercial and Financial Skills in the Pharma Industry </li></ul><ul><li>M ODULE 5: CRM, Marketing return on investment, internet marketing & e-commerce </li></ul><ul><li>M ODULE 6: Controlling and Managing the Relationships and Leadership </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  6. 6. <ul><li>Module 1: Marketing Skills & Marketing Strategies </li></ul><ul><li>in the Pharma Industry </li></ul><ul><li>Marketing Skills & Strategic Management </li></ul><ul><li>Marketing Concept </li></ul><ul><li>Market Definition </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Market Plan, Marketing Segmentation and Positioning / Targeting </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  7. 7. <ul><li>Module 2: Strategy, Strategic Change and Strategic Thinking </li></ul><ul><li>in the Pharma Industry </li></ul><ul><li>What is strategy? Anticipating the future </li></ul><ul><li>Strategic Analysis in the Pharma Industry </li></ul><ul><li>Strategic planning and choice </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  8. 8. <ul><li>Module 3: Current reimbursement environment and role of </li></ul><ul><li>Pharmacoeconomics to ensure successful market access </li></ul><ul><li>Current international reimbursement environment </li></ul><ul><li>Basic pharmacoeconomics concepts </li></ul><ul><li>Economic modeling </li></ul><ul><li>Demonstrating the value of a new product </li></ul><ul><li>Applications of pharmacoeconomics in Turkey </li></ul><ul><li>Health technology appraisals and its use in reimbursement decisions: England example </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  9. 9. <ul><li>Module 4: Business, Commercial and Financial Skills </li></ul><ul><li>in the Pharma Industry </li></ul><ul><li>Fundamentals of Finance in the Pharma Industry </li></ul><ul><li>Business in the 21st Century and the positioning of the pharma sector </li></ul><ul><li>The impact of global capitalism; mergers, acquisitions and strategic alliances </li></ul><ul><li>Stressing the participants’ role as a Business Person </li></ul><ul><li>Import and export strategies in operational planning, parallel trade </li></ul><ul><li>Non-financial performance measures and other factors influencing performance in the pharma sector </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  10. 10. <ul><li>Module 5: CRM, Marketing Return on Investment, Internet </li></ul><ul><li>Marketing & e-Commerce </li></ul><ul><li>Customer relationship management (CRM) </li></ul><ul><li>Marketing return on investment </li></ul><ul><li>Analytical E-Commerce </li></ul><ul><li>Trends in Internet Marketing and Online Advertising </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  11. 11. <ul><li>Module 6: Controlling and Managing the Relationships </li></ul><ul><li>and Leadership  </li></ul><ul><li>Controlling and Managing the Relationship </li></ul><ul><li>Leadership Management </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  12. 12. <ul><li>LECTURERS </li></ul><ul><li>Assoc. Prof. Esra Gençtürk, PhD - Koç University </li></ul><ul><li>Gülsün Gürsel, MBA – Bellatris Corporate Training & Coaching </li></ul><ul><li>Burkay Adal ığ , MD – Boehringer Ingelheim </li></ul><ul><li>Prof. Ş ule Oktay, MD, PhD – KAPPA Consultancy Research Training Ltd. </li></ul><ul><li>Do ğ an Fidan, MD, PhD – Sanofi-Aventis </li></ul><ul><li>Ozan Bat ı gün, MD, PhD – Med İ laç </li></ul><ul><li>Fügen Sa ğ nak – Former Financial Controlling manager - Roche </li></ul><ul><li>Asst. Prof. Özden Gür Ali, PhD - Koç University </li></ul><ul><li>Asst. Prof. Deniz Aksen, PhD - Koç University </li></ul><ul><li>Ins. H. Hasan Yılmaz BSc – Koç University </li></ul>THE PHARMA EXECUTIVE MINI-MBA
  13. 13. <ul><li>www.pharmaminimba.com </li></ul>THE PHARMA EXECUTIVE MINI-MBA
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