Creating Private Label
Social Media Dashboards
at the intersection of “Social Clefts”
and “Private Influence Inflection Po...
Social Media Messaging Dashboards
inject comment
into the swarming wave of Social Media
when public
conversations are
happ...
Social Media produce a Tsunami of Data.
But these are not truly interesting
conversations…
these
are:
At Private Influence...
The Most Interesting Connections &
Conversations are Not on Linkedin
or Facebook, or Google+, or Twitter
they take place b...
That affect the framework of conversation in
Public Realm Social Media
PIIPs offer opportunities to inject quality
comment...
PIIP - Analogy #1
Similar to undersea earthquakes
that spark Tsunamis
Seismic shift moves seafloor,
upthrusts a water colu...
PIIP - Analogy #2
Similar to neural Synaptic Clefts
neuron neuron
Private
“Social
neuron”
Private
Conversation
initiated
A B C
Conversation
happening
Conversations
aggregating
Possibility ...
PIIP Social Cleft
A B C
“Wave
Maker”
Node
“Distant
Warning”
Node
“Real Time
Warning”
Node
(Time until private influencer
c...
Creating opportunities for
PIIP Dashboard Brands
A B C
Premium
(Time until private influencer
conversation might enter
the...
PIIP Social Media Management
is the untouched battleground
This is the realm of lobbyists, policymaking &
debate, intellig...
Who Will Dominate?
Image source: swordscollection.blogspot
DAVE HUER
Practical wisdom & Profitable thinking
BCIT Technical Web Design:
http://dhuer.htpwebdesign.ca/huerfolio
Commerc...
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Creating Private Label Social Media Dashboards

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Creating Private Label Social Media Dashboards at the intersection of "Social Clefts" and "Private Influence Inflection Points".

Further discussion about Influence Inflection Points can be found here:

Building Brand Mindshare:
Multi-Generational Emotional Touchpoint Strategies

Using the Water & Marine Gear Industry
to illustrate the strategy

http://dhuer.htpwebdesign.ca/innoprojects/inno-mindshare.html

Published in: Social Media, Technology, Business
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  • More specifically, here….
  • More specifically, here….
  • But these are not truly interesting conversations…These here…[<Click to bring up yellow circle>
  • More specifically, here….
  • More specifically, here….
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  • Creating Private Label Social Media Dashboards

    1. 1. Creating Private Label Social Media Dashboards at the intersection of “Social Clefts” and “Private Influence Inflection Points” Image source: swordscollection.blogspot
    2. 2. Social Media Messaging Dashboards inject comment into the swarming wave of Social Media when public conversations are happening
    3. 3. Social Media produce a Tsunami of Data. But these are not truly interesting conversations… these are: At Private Influence Inflection Points*, outside the conversations that produce public swarm aggregates * http://dhuer.htpwebdesign.ca/innoprojects/inno-mindshare.html
    4. 4. The Most Interesting Connections & Conversations are Not on Linkedin or Facebook, or Google+, or Twitter they take place before, and around, those conversations
    5. 5. That affect the framework of conversation in Public Realm Social Media PIIPs offer opportunities to inject quality comment into high influence conversations PIIPs operate in parallel with social media.
    6. 6. PIIP - Analogy #1 Similar to undersea earthquakes that spark Tsunamis Seismic shift moves seafloor, upthrusts a water column. This creates a pulsing energy wave that travels imperceptibly until landfall Buoy data network
    7. 7. PIIP - Analogy #2 Similar to neural Synaptic Clefts neuron neuron
    8. 8. Private “Social neuron” Private Conversation initiated A B C Conversation happening Conversations aggregating Possibility of data entering public realm IIPs happen at “Social Clefts” Public “Social neuron” Private “Social neuron” D Public
    9. 9. PIIP Social Cleft A B C “Wave Maker” Node “Distant Warning” Node “Real Time Warning” Node (Time until private influencer conversation might enter the public realm”) “Distance” D Framework Different times of entry to inject and to listen
    10. 10. Creating opportunities for PIIP Dashboard Brands A B C Premium (Time until private influencer conversation might enter the public realm”) “Distance” D Revenue = “Time of Access”-driven. COGS, Overhead, Expenses are scalable. Mid Basic Price/Time Matrix Price/Time Matrix Price/Time Matrix
    11. 11. PIIP Social Media Management is the untouched battleground This is the realm of lobbyists, policymaking & debate, intelligence makers & gatherers; of Private Cloud, LAN, and WANs Networks; of Investors, Corporations, Trade Networks; Professional Networks, R&D Labs & Institutes.
    12. 12. Who Will Dominate? Image source: swordscollection.blogspot
    13. 13. DAVE HUER Practical wisdom & Profitable thinking BCIT Technical Web Design: http://dhuer.htpwebdesign.ca/huerfolio Commercial Innovation Site: http://dhuer.htpwebdesign.ca/innoprojects.html Design/Community Re-Visioning Projects: http://www.behance.net/DaveHuer Linkedin: http://ca.linkedin.com/in/davehuer/ © Dave Huer 2014

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