TechnoCommercial



Analyze marketing techniques (check spots) and then follow Windows Movie Maker or iMovie to
produce a ...
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Techno Commercial

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Techno Commercial

  1. 1. TechnoCommercial Analyze marketing techniques (check spots) and then follow Windows Movie Maker or iMovie to produce a commercial using basic video equipment. 1. A Look at Commercials Analyze sample commercials. Using advertisements, examine: • target audience • selling techniques • hidden messages • stereotypes • spot the stereotypes 2. A Look at Movie Maker Prepare for the creation of your own ad. Storyboard in Windows Movie Maker Import files, and edit the content by deleting clips, applying video effects, adding transitions, inserting text overlays, and importing music. The goal is to discover the capabilities of the program while practicing techniques that will be used in producing an original commercial. 3. A Look at the Camera To start, study a commercial to notice the types of shots, angles, and camera movement. Once familiar with how a camera can be used to communicate information to an audience, learn how to record quality video. Basic Video Equipment No high-tech devices are required. If you have a video camera, digital camera for photos, or just a web cam, you can complete the activities.

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