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Social Change - Generation What?
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Social Change - Generation What?

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Are you struggling with marketing to different generations? So who and what and where do we have to go to discover who it is we need to be speaking to and what should our message say? Communication …

Are you struggling with marketing to different generations? So who and what and where do we have to go to discover who it is we need to be speaking to and what should our message say? Communication and marketing are different and will always be a challenge if we do not keep up with the language and knowledge of who it is we are targeting.Solutions can be found.

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  • 1. ENVIRONMENT VALUES  Came of Age in the Great Depression  Dedication  Pulled Together to win WWII  Loyalty, Duty  Created the greatest industrial & economic boom  Respect for Authority Pursuit of the Australian Dream  Hard Work GENERATIONS ENVIRONMENT VALUES Raised in 1950’s with prosperity  Optimism  Affected by Vietnam War Team Work 1980’s Hippy to Yuppie  Work to Achieve  Early 1990’ – laid off disillusioned  Successful retirement
  • 2. ENVIRONMENT VALUES  Raised by Duel Income or Single Boomer parents  Fun & Independence  Victims of educational experimentation  Informal – want a work life balance Lack a defining event or hero  Raised on Technology Latchkey kids  Dislike Corporate politics GENERATIONS ENVIRONMENT VALUES Raised with technology  Politically progressive and the least religiously observant The Me Me Me Generation Technology is essential aspect of life  Self Expressive Work is something you do between weekends Receptive to new Ideas & ways of living  Live in the time frame based on right now!
  • 3. Personal & Lifestyle Characteristics Traditionalists (1922-1945) Baby Boomers (1946-1964) Generation X ( 1965-1979) Millennials (1980- …..) Leadership Style Directive Consensual Equality - Ask Why TBD Interactive Style Individual Team Player Entrepreneur Participative Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail Media Communication Rotary Phones Face to Face Telegram, Phone, Call me anytime Mobile Phone Call me at work Internet, Smart Phone, Gaming Systems Messages that Motivate “Your Experience is respected” “You are Valued” – “You are needed” Do it your way. Forget the Rules You will work with bright creative people” Work & Family Separate Work to Live Work Life Balance Balance work between weekends Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end Educational A Dream A Birth right Means to an end Expensive – Do I really need it? Feedback & Rewards No News is good news Don’t Appreciate it. Want $$$ and Title Needs feedback – Wants freedom Continuous Feedback Dealing with $$$ Put it Away Pay Cash Buy Now Pay Later Cautious & Conservative Earn to spend
  • 4. Personal & Lifestyle Characteristics Traditionalists (1922-1945) Baby Boomers (1946-1964) Generation X ( 1965-1979) Millennials (1980- …..) Leadership Style Directive Consensual Equality - Ask Why TBD Interactive Style Individual Team Player Entrepreneur Participative Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail Media Communication Rotary Phones Face to Face Telegram,Phone, Call me anytime Mobile Phone Call me at work Internet, Smart Phone, Gaming Systems Messages that Motivate “Your Experience is respected” “You are Valued” “You are needed” Do it your way. Forget the Rules You will work with bright creative people” Work & Family Separate Work to Live Work Life Balance Balance work between weekends Work Is! An Obligation Exciting. Difficult Challenge A means to an end Educational A Dream A Birth right Means to an end Expensive – Do I really need it? Feedback & Rewards No News is good news Don’t Appreciate it. Want $$$ Needs feedback – Wants freedom Continuous Feedback Dealing with $$$ Put it Away Pay Cash Buy Now Pay Later Cautious & Conservative Earn to spend
  • 5. Personal & Lifestyle Characteristics Traditionalists (1922-1945) Baby Boomers (1946-1964) Generation X ( 1965-1979) Millennials (1980- …..) Leadership Style Directive Consensual Equality - Ask Why TBD Interactive Style Individual Team Player Entrepreneur Participative Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail Media Communication Rotary Phones Face to Face Telegram, Phone, Call me anytime Mobile Phone Call me at work Internet, Smart Phone, Gaming Systems Messages that Motivate “Your Experience is respected” “You are Valued” – “You are needed” Do it your way. Forget the Rules You will work with bright creative people” Work & Family Separate Work to Live Work Life Balance Balance work between weekends Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end Educational A Dream A Birth right Means to an end Expensive – Do I really need it? Feedback & Rewards No News is good news Don’t Appreciate it. Want $$$ and Title Needs feedback – Wants freedom Continuous Feedback Dealing with $$$ Put it Away Pay Cash Buy Now Pay Later Cautious & Conservative Earn to spend
  • 6. Personal & Lifestyle Characteristics Traditionalists (1922-1945) Baby Boomers (1946-1964) Generation X ( 1965-1979) Millennials (1980- …..) Leadership Style Directive Consensual Equality - Ask Why TBD Interactive Style Individual Team Player Entrepreneur Participative Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail Media Communication Rotary Phones Face to Face Telegram, Phone, Call me anytime Mobile Phone Call me at work Internet, Smart Phone, Gaming Systems Messages that Motivate “Your Experience is respected” “You are Valued” – “You are needed” Do it your way. Forget the Rules You will work with bright creative people” Work & Family Separate Work to Live Work Life Balance Balance work between weekends Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end Educational A Dream A Birth right Means to an end Expensive – Do I really need it? Feedback & Rewards No News is good news Don’t Appreciate it. Want $$$ and Title Needs feedback – Wants freedom Continuous Feedback Dealing with $$$ Put it Away Pay Cash Buy Now Pay Later Cautious & Conservative Earn to spend
  • 7. Personal & Lifestyle Characteristics Traditionalists (1922-1945) Baby Boomers (1946-1964) Generation X ( 1965-1979) Millennials (1980- …..) Leadership Style Directive Consensual Equality - Ask Why TBD Interactive Style Individual Team Player Entrepreneur Participative Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail Media Communication Rotary Phones Face to Face Telegram, Phone, Call me anytime Mobile Phone Call me at work Internet, Smart Phone, Gaming Systems Messages that Motivate “Your Experience is respected” “You are Valued” – “You are needed” Do it your way. Forget the Rules You will work with bright creative people” Work & Family Separate Work to Live Work Life Balance Balance work between weekends Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end Educational A Dream A Birth right Means to an end Expensive – Do I really need it? Feedback & Rewards No News is good news Don’t Appreciate it. Want $$$ and Title Needs feedback – Wants freedom Continuous Feedback Dealing with $$$ Put it Away Pay Cash Buy Now Pay Later Cautious & Conservative Earn to spend
  • 8. • Direct Eye Contact • Recognise with Personal Touch • If Training - Be Patient • Communicate with traditional methods – Mail, Phone etc • Communicate that you value their experiences • Remember your manners Say Please and Thankyou. Baby Boomers (1946-1964) • Challenge them to create change • They like to know that can make a difference • Get to know them • Publicly recognise • Coach rather than direct them • Respect their experience Tradtional ( 1922-1945)
  • 9. • Work Life Balance = Important • Allow to communicate their Freedom & Independence • Embrace Change • Make sure communication is fun and exciting • They will seek Mentors and independent training. Millennials (1980 - ……… • Communicate short messages • They like goofy, earnest and confident communication • Fleeting attention • Listen to their message • Don’t’ “dumb down “ your message • Don’t’ be vague • Reinforce instruction by having them repeat what it is you asked them to do. Generation X ( 1965-1979)
  • 10. • Twitter - microblogging site - post brief, 140-character messages -- called "tweets • Instagram - snap, edit, and share photos and 15-second videos • Snapchat - time limit on the pictures and videos they send before they disappear • Tumblr - a cross between a blog and Twitter: • Google+ - social network, which is now open to teens. Share in “Circles” • Vine -post and watch looping 6 second video clips • Wanelo - (Want, Need, Love) shopping, fashion blogging, and social networking • Kik Messenger - standard texting app that kids use for social networking. • Ooovoo - a free video, voice, and messaging app. Group chats -to 12 people for free • Pheed - A hybrid of Facebook, Instagram, Twitter, and YouTube • Ask.fm - lets kids ask questions and answer those posted by other users 11 Social Media Tools that are Hot right now

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