Online Channels: professional science communication on the webPresentation Transcript
Online Channels: professionalscience communication on the web
Online channels Overview Over the last years, several Pharmaceutical Companies have created websites related to drugs or diseases and have provided excellent descriptions and presentations for a vast audience. However, these websites work in different ways, thus disorienting readers and the efficient search for useful information. Moreover, recent surveys have shown quite low redemption rates for websites sponsored by pharmaceutical companies, mainly due to the long process of authentication and the lack of devices providing updated information in real time. The growing investments in communication with physicians must find a new target, as it happens with online platforms known and used by physicians. Thanks to its specific experience, Merqurio has developed a new method of web-based communication, in order to deliver scientific insights relevant to health care professionals: the online Channel.
Channels The proposal by Merqurio The Channel is in an area of DottNet, Merqurio’s social network created for health professionals, where scientific contents, information, movies, and discussions among colleagues are included. Thanks to its specific topics, it is also called “self-consistent”, since it offers a wide range of scientifically relevant information related to specific products and diseases in the same area. DottNet users can choose among a wide range of issues, where they can find a lot of information useful to their professional practice. Moreover, DottNet gives the possibility to comment, discuss and share contents of interest with colleagues and friends, as social networks. The Channel allows users to enter any scientific support, from classical types, such as abstracts or clinical reviews, to multimedia materials - webcasts, podcasts, videos, power point presentations, etc. ...
Channels Features of the Channel The Channel offers several types of contents and uses :
News, articles and cards
Movies and multimedia
Medical education service
Channels Features of Channel Pharmaceutical Companies may ask to sponsor the channel by usingproduct banners or corporate brands. Moreover, through a customized graphic layout, the Company can produce a real theme-based “e-meeting”, also reserved to specific targets. The Online Channel is a communication pillar of e-detailing and allows to give information on diseases, therapies and treatments supported by medical and scientific discussions. Product sponsorship or promotion can be achieved using banners, ad spaces and reserved areas for every product, called microsites. The microsites are connected to the Channel, but theyare entirely promotional.
Channels Notifications and updates Every user is informed on developments and updates by simply receiving an email. The first email sent to the user is a Dem invitation to the Channel that shows its features and allows a fast and direct access through a simple link. Automatically DottNet sends and generates subsequent e-mails related to visitors’ activities, such as:
Subscribing to groups associated with the Channel
Entering messages on the group bulletin board
Adding contents to the group (text and multimedia)
Doctors are always kept informed about the news which are available or included in the Channel, thanks to a push system that sends immediate notifications.
Channels Figures DottNet, its figures:
DottNet Professional Community: about 150,000 users
Active Daily Users: about 5,000
Active Weekly Users: about 37,000
Time Spending: from 2.5 minutes (average) to peaks of 7 minutes
Channel The group function The Channel includes the group function and the following rules:
Ability to make it visible to the entire community DottNet (public) and private sectors.
The private group is managed by an owner (creator/owner), who can send and acceptrequests from new users and exclude persons enrolled in the group.
It is possible to communicate in the community through official information.
All monitoring functions and tutoring are active.
Each participant has the possibility to post articles, content, comment threads, gather and share multimedia materials, open new threads.
Whenever new material is added, the messaging service of DottNet sends a notification to all participants of the group.
Whenever someone posts a new comment in a discussion, the notification is sent just to the participants of the same discussion.
Channels The event function A section dedicated toevents can be created within the channel. The area offers the opportunity to enter monitor conferences, both nationally and internationally. Each conference will have a link to connect with the secretariat and, where is possible, directly with the scientific secretariat. It is possible to provideall the information about the procedures of registration, as speakers or as guests, and it is possible to download specific documents.
Channel Channel description At the top of DottNet homepage, there is a pull-down menu, which allows access to several areas of the social network, including the Channel section. Inside, a list of active channels is displayed with their names and subjects, making them easily recognizable and accessible. The structure of the channels can differ and depends on the type. In the next slides, we can see an overview of structures and layouts, with a description of the components that characterize them and examples of structures and contents.
Channel Components: slideshare The collection Depending on the type of channel, it is possible to find collections of scientific information related to the topic, offering the opportunity for users to increase their knowledge. Each entry indicated is a link. Links refer to:
Channel Components: group The group On the right, an example of the box containing information on the group.
Channel Components: articles in the Channel Articles A collection of articles, related to a specific issue, is alsodisplayed.
Channel Components: ppt e .pdf Power point and/or file .pdf Inside every channel, every user can add presentations created in PowerPoint or pdf-documents. The software is SlideShare.
Channel Components: video Video/movies Inside the channel, every user can post video and movies that can be watched on YouTube.
Channels Structure of Channel Pathology The Channel Pathology consists of:
“Information material”:the area provides information on specific diseases.
“Information disease”: an area wherethe user can use clinical studies, conference proceedings and insights related to the disease.
“News and/or Scientific review”: an area where the user can see the most relevant news on the specific pathology.
“Discussion Group”: thearea is devoted to discussion and debate on issues and/or problems related to the disease.
“Video interview with an expert”:the area contains video interviews with experts who answers questions about the disease.
Channels StructureofChannelEvents The Channel Events area consists of:
“Information material”: the area contains information about any event, such as programs, posters and press.
“ConferenceProceedings”: an area where the user can see the conference proceedings.
“News and/or Scientific Review”: an area where the user can view the most important news emerged during the conference.
“Discussion Group”: the area is dedicated to the discussion of issues raised during the event.
“Video interview with the speakers”: the area contains video interviews with the most important experts who attended the event.
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