Online and telephone survey & market analysis: efficiency and speed


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Online and telephone survey & market analysis: efficiency and speed

  1. 1. Merqurio Online and Telephone survey & market analysis: efficiency and speed
  2. 2. Merqurio has a great experience in recruiting, contacting and communicating via phone and web throughout the Italian pharmaceutical market. This is possible thanks to the experience in multichannel, acquired and developed over many years and allowing to hit every target in quick time by using and integrating different communication channels. Merqurio owns the network, the first social network (150,000 participants: physicians, pharmacist, KOLs, managers, pharmaceutical industry) where you can segment users by area or other criteria, such as sex, age, etc. Merqurio surveys reach the target immediately, so as to build a complete market profile and enhance the relationship with customers. Merqurio carries out surveys in Italy and all over Europe thanks to partnerships with other European research centers in Germany, Spain, United Kingdom, Denmark, etc. It is possible to create a single survey for different European countries and launch it at the same time. Merqurio: company strengths
  3. 3. <ul><li>Merqurio monitors and checks information and data related to the Italian pharmaceutical/ healthcare market thanks to: </li></ul><ul><li>latest and most advanced technologies (CATI and CAWI) </li></ul><ul><li>Merqurio database of health professionals </li></ul><ul><li>Merqurio offices, featuring more than 60 phone call operators and 150,000 members who authorized access to personal data. </li></ul><ul><li>Merqurio is also able to segment and identify targets according to company requirements and several parameters : </li></ul><ul><li>Brick and Micro-brick </li></ul><ul><li>Number and typology of specialists </li></ul><ul><li>Region, province, city and zip code </li></ul><ul><li>Work, private office, street address </li></ul><ul><li>Age, sex, date of bachelor, membership to professional orders (card number) </li></ul><ul><li>Use of the Internet, online behaviour </li></ul><ul><li>… . </li></ul>The strength of Merqurio
  4. 4. <ul><li>Merqurio provides many solutions to analysis and market research. </li></ul><ul><li>Communication channels: </li></ul><ul><li>telephone </li></ul><ul><li>Phone Detailing: phone reps who contact physicians, specialists and pharmaceutical managers </li></ul><ul><li>Contact Center: remote agents who contact and sell products to pharmacists </li></ul><ul><li>online </li></ul><ul><li>, the s ocial network for health professionals. I t has 1 50,000 participants: physicians, pharmacists, KOLs, managers, pharmaceutical industry. </li></ul><ul><li>Typology </li></ul><ul><li>Quantitative </li></ul><ul><li>Qualitative </li></ul>The strength of Merqurio
  5. 5. <ul><li>Merqurio is involved in partnerships with healthcare and market research experts and provides several tools that support different kind of surveys. </li></ul><ul><li>Therefore, Merqurio is able to develop preliminary test analyses designed to focus research objectives, such as surveys using quantitative and qualitative measures and desk analyses. </li></ul><ul><li>Its main functions: </li></ul><ul><li>Preliminary to quantitative research, to focus on topics to include during the extensive piloting of the questionnaire. </li></ul><ul><li>Exploratory, to understand emotional/affective response to products/brands . </li></ul><ul><li>Creative, to assist companies in choosing brands or product names. </li></ul><ul><li>Diagnostic, to investigate specific market segments. </li></ul>Typology of survey
  6. 6. Descriptive research Descriptive research illustrates data, features and population’s behavior. Data and information are analyzed quantitatively by focusing questions on a sample population which may well represent an entire reference population (market or segment). Customers are usually interviewed by using questionnaires. In order to identify the target precisely, Merqurio owns a database of healthcare professionals with high profiling scores and is able to coordinate telephone and online investigations. Descriptive research
  7. 7. <ul><li>Via telephone, you can build reliable panels for every target you need. </li></ul><ul><li>This is possible thanks to: </li></ul><ul><li>Phone-Detailing : phone reps contact physicians, specialists and managers. The group of reps, from 1 to 30, allows immediate action and rapid response to requests (CATI questionnaire). </li></ul><ul><li>Contact Center: remote agents contact pharmacists . The group of operators , from 1 to 30 , allows to interview pharmacists in fewer days (CATI questionnaire). </li></ul>Telephone Survey
  8. 8. <ul><li>Surveys and/or market analyses can be conducted online through DottNet, the first social network website for health professionals in Italy. </li></ul><ul><li>DottNet was created from the community of about 150,000 healthcare professionals subscribing to Merqurio online services. DottNet is a web platform dedicated to health professionals, where participants can find news, clinical studies, surveys, courses, highlights from conferences and create spaces for discussion among colleagues, thus enabling to share professional opinions, suggestions, and experiences. </li></ul><ul><li>Online surveys hit the target immediately, so as to build a complete market profile and enhance the relationship with physicians . </li></ul><ul><li>The subscribers to DottNet can be informed about any new survey by: </li></ul><ul><li>Dem-invitation to the survey sent by rep or remote agents. </li></ul><ul><li>Panorama Medico, the newsletter including Dem invitations that can be sent only to the required target. </li></ul><ul><li>Promotional banners published in DottNet. </li></ul>DottNet: online survey
  9. 9. DEM (Direct E-Mail) DEM reaches the target immediately, allowing to receive the notification and request for participation. The mail is sent directly to every physician’s electronic mailbox. In one click, physicians can enter and take part in every survey displayed on DottNet. DottNet: DEM invitation
  10. 10. Dem in Panorama Medico
  11. 11. The homepage of DottNet has a pull-down menu that allows doctors to take part in the survey. DottNet: online survey <ul><li>To increase the redemption rate, it is possible to give free gifts to those who participate and complete the survey. </li></ul><ul><li>The free gifts are: </li></ul><ul><li>editorial gadgets </li></ul><ul><li>fuel consumption coupons (€ 5,00 ) </li></ul><ul><li>etc. </li></ul>
  12. 12. DottNet: survey banner
  13. 13. <ul><li>Ability to build and launch online and telephone surveys </li></ul><ul><li>150,000 members giving authorization to access personal data </li></ul><ul><li>Offices featuring more than 60 available phone call operators </li></ul><ul><li>Low-cost and coordination between telephone and online surveys </li></ul><ul><li>Flexibility and effectiveness of resource management and marketing plans </li></ul><ul><li>Ability to analyze market conditions pre- and post- survey </li></ul><ul><li>More than 60 projects already achieved: sales, marketing, sales support, transfer orders, logistics, promotion at point of sale and telephone contact </li></ul>The strength of Merqurio
  14. 14. “ Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company &quot; Philip Kotler, 1994 Merqurio - Contacts: National calls: toll-free number 800.014.863 International calls: 0039-081-5524300 Fax: 0039-081-4201136 E-mail: [email_address]