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Merqurio pharma’s CSO: the iPad-based Contract Selling Organization for medical science information

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  • 1. Merqurio Pharma’s CSO:
    The iPad-basedContractSellingOrganizationfor
    medical science information
  • 2. Merqurio Pharma – Profile
    MerqurioPharma, conformingtoItalianlaws, providesScientific Information aboutdrugsproducedby Merqurio and itsthirdparties.
    Merqurio Pharma hastwodifferent Reps’ network formedical science information: phone Reps and street Reps
  • 3. Merqurio Pharma: Street Reps
    Street Reps network
    MerqurioStreet Reps network is made up of 120 people who have remarkable sale experiences and skills and proven knowledge of the Italian pharmaceutical market .
    They are distributed all over the Italian territory.
    Merqurio’s CSO is coordinated by six area managers.
  • 4. Merqurio Pharma: Street Rep
    The first iPad-basedcontractsalesorganization for medical science information.
    Merqurio Pharma’s CSO is the first Ipad-based network in EuropethatmeetsPharmaCompaniesneedtooutsourcescientificinformation, lower management costsand buildeffective and efficientrelationshipswithphysicians.
  • 5. Why Merqurio Pharma’s CSO?
    AdvantagesforPharmaceuticalCompanies
    The benefitstopharmaceuticalcompanieschoosingMerqurioPharma CSO dependon the varietyofcontractsolutions: Merqurio isable to deliver a package ofservicesat a low price and free fromanylegalobligations and management tasks.
  • 6. Contractsolutions
    Merqurio pharma’s CSO offers the followingcontractsolutions:
    • Licensingis a contractsolutionthatinvolves a fixedcost for each sold unit set byMerqurioPharma and the commissioning company.
    • 7. Fosteringis a contractsolutionwherecosts are based on commissions and basic management costsagreedwith the commissioning company and relatedtoitsspecificpromotionalneeds.
    • 8. Purchasing part of meeting is a contractsolutionwherea streetrephas a flexiblecontractwhichallowseveryrep to propose, during a visitsplitintofourfractions, differentkindofdrugs or servicesprovidedbydifferentpharmaceuticalcompanies.
  • The strengths
    MerqurioPharma’s strong pointsare:
    • Broad and wide-ranging networkextendedallover the country, addressingwelldefinedtargets;
    - An accurate selection and recruitmentofreps, (ItalianD.L. 219/06) notonlybased on experience and expertise, butaboveallrelationalskills, assessing reps’ customerretentionabilities- GPs, gynaecologists, odontologistsand obstetricians – and theirproduct and service orientedapproach;
  • 9. The strengths
    MerqurioPharma’s strong points are:
    • Integrationbetweendifferentcommunicationchannels, thanksto itsownCMS, whichallows to work with the fieldforceonline and byphone at the sametime;
    • 10. A proper and ongoing training program, to boostprofessional, medical and communicativeskills;
    • 11. SinceJuly, implementationofaniPad-based system tomaximize the efficiencyofthe relationshipwithphysicians;
    -Network constantlymonitoredthrough the TMS system
  • 12. Merqurio Pharma: Street Rep
    Merqurio’s CSO: activityareas
    2
    1
    1
    12
    TOT: 120 REPs
    5
    8
    • 2 North area managers: 43 REP
    11
    4
    7
    • 2 Centre area managers: 29 REP
    3
    3
    3
    • 2 South area managers: 48 REP
    11
    2
    1
    13
    10
    3
    5
    3
    7
    12
  • 13. Merqurio Pharma: Street Rep
    Merqurio Pharma’s ContractSellingOrganization
    represents a unique opportunity to meet different targets with:
    Low costs
    Network constantlymonitored and checked
    Staff with proven experience and knowledge of the Italian pharmaceutical market .
    Flexible to anynecessity
    Full awareness of specialists’ targets
    Abilitytobuildlastingrelathionships
    Flexible and adaptableto market and customerneeds
    Highly motivated staff
    Accurate and precise organization
    Monthly ETMS management and client reporting.
  • 14. Merqurio Pharma: Street Rep
    Merqurioisabletoprovidedifferentkindofreportsaccordingto company requirements:
    Reports will be sent weekly and will point out:
    • Numberofvisitforcountry, brick, microbrick and target
    • 15. Numberofsamplesforcountry, brick, microbrick and target
    • 16. TMS detailsofthispresentation
  • Merqurio Pharma: Street Rep
    The delivery of the sample will be certified by returning the delivery receipt (‘Velina’) to the company.Every ‘Velina’ includes: - Physician’s stamp - Physician’s signature - Date of delivery
    Rep’s name/surname
    Nameof sample Numberof sample
    Date
    Physician’s stampand signature
  • 17. Merqurio Pharma: Street Rep
    Merqurio Pharma has a continuous and constant training system for its Reps which is organized in two different ways:
    • Online Educational Training
    • 18. Classroomtraining
    E-learning isconstantlymonitoredby Merqurio Medical Management.
    All training coursesare officialand certified.
  • 19. Merqurio Pharma: Street Rep
    • Doceboisan open source for e-learning (LMS e LCMS) usedbyuniversities and firms.
    • 20. Doceboconsistsof 53 functionsthat are suitabletoanyteachingmethod (self-study, blendedlearning, cooperative learning)
  • Merqurioscientific information network is at the top level
    ofskill– willapproachesin ordertoprovide
    successfulpromotional
    tools and methods

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