Merqurio Pharma’s CSO: The iPad-basedContractSellingOrganizationfor medical science information
Merqurio Pharma – Profile MerqurioPharma, conformingtoItalianlaws, providesScientific Information aboutdrugsproducedby Merqurio and itsthirdparties. Merqurio Pharma hastwodifferent Reps’ network formedical science information: phone Reps and street Reps
Merqurio Pharma: Street Reps Street Reps network MerqurioStreet Reps network is made up of 120 people who have remarkable sale experiences and skills and proven knowledge of the Italian pharmaceutical market . They are distributed all over the Italian territory. Merqurio’s CSO is coordinated by six area managers.
Merqurio Pharma: Street Rep The first iPad-basedcontractsalesorganization for medical science information. Merqurio Pharma’s CSO is the first Ipad-based network in EuropethatmeetsPharmaCompaniesneedtooutsourcescientificinformation, lower management costsand buildeffective and efficientrelationshipswithphysicians.
Why Merqurio Pharma’s CSO? AdvantagesforPharmaceuticalCompanies The benefitstopharmaceuticalcompanieschoosingMerqurioPharma CSO dependon the varietyofcontractsolutions: Merqurio isable to deliver a package ofservicesat a low price and free fromanylegalobligations and management tasks.
Contractsolutions Merqurio pharma’s CSO offers the followingcontractsolutions:
Licensingis a contractsolutionthatinvolves a fixedcost for each sold unit set byMerqurioPharma and the commissioning company.
Fosteringis a contractsolutionwherecosts are based on commissions and basic management costsagreedwith the commissioning company and relatedtoitsspecificpromotionalneeds.
Purchasing part of meeting is a contractsolutionwherea streetrephas a flexiblecontractwhichallowseveryrep to propose, during a visitsplitintofourfractions, differentkindofdrugs or servicesprovidedbydifferentpharmaceuticalcompanies.
The strengths MerqurioPharma’s strong pointsare:
Broad and wide-ranging networkextendedallover the country, addressingwelldefinedtargets;
- An accurate selection and recruitmentofreps, (ItalianD.L. 219/06) notonlybased on experience and expertise, butaboveallrelationalskills, assessing reps’ customerretentionabilities- GPs, gynaecologists, odontologistsand obstetricians – and theirproduct and service orientedapproach;
The strengths MerqurioPharma’s strong points are:
Integrationbetweendifferentcommunicationchannels, thanksto itsownCMS, whichallows to work with the fieldforceonline and byphone at the sametime;
A proper and ongoing training program, to boostprofessional, medical and communicativeskills;
SinceJuly, implementationofaniPad-based system tomaximize the efficiencyofthe relationshipwithphysicians;
-Network constantlymonitoredthrough the TMS system
Merqurio Pharma: Street Rep Merqurio Pharma’s ContractSellingOrganization represents a unique opportunity to meet different targets with: Low costs Network constantlymonitored and checked Staff with proven experience and knowledge of the Italian pharmaceutical market . Flexible to anynecessity Full awareness of specialists’ targets Abilitytobuildlastingrelathionships Flexible and adaptableto market and customerneeds Highly motivated staff Accurate and precise organization Monthly ETMS management and client reporting.
Merqurio Pharma: Street Rep Merqurioisabletoprovidedifferentkindofreportsaccordingto company requirements: Reports will be sent weekly and will point out:
Numberofvisitforcountry, brick, microbrick and target
Numberofsamplesforcountry, brick, microbrick and target
Merqurio Pharma: Street Rep The delivery of the sample will be certified by returning the delivery receipt (‘Velina’) to the company.Every ‘Velina’ includes: - Physician’s stamp - Physician’s signature - Date of delivery Rep’s name/surname Nameof sample Numberof sample Date Physician’s stampand signature
Merqurio Pharma: Street Rep Merqurio Pharma has a continuous and constant training system for its Reps which is organized in two different ways: