Merqurio - English - Presentation

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Short english language presentation of Merqurio companies

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Merqurio - English - Presentation

  1. 1. Merqurio<br />Services and products<br />
  2. 2. Activities area<br />
  3. 3. Merqurio – Group<br />Merqurio wascreatedas a Publishing house in ‘90, and overtimehassplititsactivitesbyestabilishingthreeindependentbutintegrated companies.<br />
  4. 4. Merqurio Pharma- profile<br />The Reps: contactingphysicians<br />Merqurio PharmaaccordingitalianlegislationisabletoprovideScientific Information aboutdrugs, producedby Merqurio and itsthirdparties.<br />Merqurio hastwodifferentRepNetworkswhocontactphysicians:<br />Phone Reps:<br /><ul><li>The phone Reps are 30.
  5. 5. They work in Merqurio’s office
  6. 6. They are ableto do 40 positive contacs a day</li></ul>Street Reps:<br /><ul><li>The street Reps are 70.
  7. 7. They are basedallover Italy
  8. 8. Physicianvisited are Gp, Gynecologist, Dentist, Orthopaedic</li></li></ul><li>Merqurio Servizi - profile<br />The remote agent: callingpharmacies<br />In Italy every pharmacy is an independent business, making orders by itself; that’s why you need a sellers’ network.<br />Every day from Merqurio’s office fifty people call pharmacies for products’ sale/promotion.<br />Every agent works always in the same area, so as to create a one to one relation with the pharmacist.<br />The “Merqurio Remote Agent” can:<br /><ul><li>Provide a sellers network to pharmacies if the Pharma company doesn’t have it </li></ul>Or<br /><ul><li>Integrate it if the customer already has one.</li></ul>More than 60 projects have been carried out: sales, marketing, sales support, transfer orders, logistics, promotion at point of sale, events in pharmacies.<br />
  9. 9. Merqurio Editore - profile<br />Merqurio Editore is a multimedia publishing house:<br /><ul><li>Paper: ItalianPharmaceuticalYearbook, the Handbook and Newsletter
  10. 10. Electronic: more than 30 newsletters, providingcontent (databases)
  11. 11. Internet: doctors’ social network DottNet, surveys, courses.
  12. 12. Application: drugs database on Iphone</li></li></ul><li>Merqurio Editore - profile<br />Merqurio’s figures<br />Sentnewsletters<br />Contents/databases<br /><ul><li>Physicians master data
  13. 13. Drugsdatabase
  14. 14. Parapharmaceuticalsdatabase
  15. 15. ItalianHealthStakeholders
  16. 16. Medicalemergencies
  17. 17. Pharmacies’ opening days and hours, holidays
  18. 18. Druginteractions</li></li></ul><li>Merqurio Editore <br />Physician’sdatabase<br />The number of references in a database makes it effective for marketing campaigns, but data quality is what makes the difference.<br />In Italy there are not public databases of physicians. The big difficulty is updating their data, day by day.<br />Merqurio has several sources of information:<br /><ul><li> Telephone and street Reps
  19. 19. Customer data
  20. 20. Online social network (DottNet, with more than 110,000 participants)</li></li></ul><li>Merqurio Editore <br />CRM Customerrelationship management <br />
  21. 21. Merqurio Editore <br />DottNet<br />social network site for health professional <br />Whatis DottNet?<br />DottNetis a web platform dedicated to health professionals.<br />You can participate and find news, clinical studies, surveys, courses, highlights from congresses and create spaces for discussion among colleagues, which may thus share professional opinions, advices, experiences.<br />Whatare DottNet opportunities?<br />WithDottNet the usermay:<br /><ul><li>Find all professional news
  22. 22. Invite others to access, build discussion groups, participate and invite to conversations
  23. 23. Share interests or participations in conferences
  24. 24. Enhance his/her knowledge by asking or answering questions
  25. 25. Write articles or include presentations and videos and see them published
  26. 26. Participate to online courses
  27. 27. Comment on and rate articles
  28. 28. Find colleagues</li></li></ul><li>Merqurio Editore <br />DottNet<br />www.dottnet.it<br />
  29. 29. Merqurio Editore <br />On line Surveys<br />Through the Internet you can buildreliablepanelsforevery target youneed.<br />Thisispossiblethankstoour social network DottNet (150.000 participants), whereyou can segmentusersbygeografical, or othercriteriasuchas sex, age, region, etc…<br />
  30. 30. Merqurio Editore <br />Online Surveys<br />DottNet gives you a high result in terms of:<br /><ul><li>Immediate replies
  31. 31. Easy access to the survey, being placed in a section where users read, share and comment
  32. 32. You don’t need to give your personal data (DottNet already has it)</li></ul>The online survey reaches the target quickly, allows ustobuild a complete profile and enhances the relationshipwithphysicians.<br />Two survey’s example<br />
  33. 33. Merqurio Editore <br />DbStakeholder<br />Merqurio built and update daily a complete database of all Regional health stakeholders.<br />Companies integrate it in their own Crm or use Merqurio web interface.<br />
  34. 34. MerqurioEditore<br />DrClick<br />DrClickisanauthentication service, thatpermits a site to login anuserwithoutregisterit, certifyingthathe/sheis a physician.<br />DrClickverifies data withItalianlegalassociationofphysicians (Fnomceo), or requestingidentificationby fax.<br />Databasesprocedures are certified ISO9001:2008.<br />All data are checkedbyphone Reps, street reps and customerdatabases.<br />AllPhysician are contacted at least once a year.<br />
  35. 35. Merqurio<br />

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