Physicianvisited are Gp, Gynecologist, Dentist, Orthopaedic
Merqurio Servizi - profile The remote agent: callingpharmacies In Italy every pharmacy is an independent business, making orders by itself; that’s why you need a sellers’ network. Every day from Merqurio’s office fifty people call pharmacies for products’ sale/promotion. Every agent works always in the same area, so as to create a one to one relation with the pharmacist. The “Merqurio Remote Agent” can:
Provide a sellers network to pharmacies if the Pharma company doesn’t have it
Integrate it if the customer already has one.
More than 60 projects have been carried out: sales, marketing, sales support, transfer orders, logistics, promotion at point of sale, events in pharmacies.
Merqurio Editore - profile Merqurio Editore is a multimedia publishing house:
Paper: ItalianPharmaceuticalYearbook, the Handbook and Newsletter
Electronic: more than 30 newsletters, providingcontent (databases)
Internet: doctors’ social network DottNet, surveys, courses.
Merqurio Editore Physician’sdatabase The number of references in a database makes it effective for marketing campaigns, but data quality is what makes the difference. In Italy there are not public databases of physicians. The big difficulty is updating their data, day by day. Merqurio has several sources of information:
Merqurio Editore DottNet social network site for health professional Whatis DottNet? DottNetis a web platform dedicated to health professionals. You can participate and find news, clinical studies, surveys, courses, highlights from congresses and create spaces for discussion among colleagues, which may thus share professional opinions, advices, experiences. Whatare DottNet opportunities? WithDottNet the usermay:
Find all professional news
Invite others to access, build discussion groups, participate and invite to conversations
Share interests or participations in conferences
Enhance his/her knowledge by asking or answering questions
Write articles or include presentations and videos and see them published
Merqurio Editore On line Surveys Through the Internet you can buildreliablepanelsforevery target youneed. Thisispossiblethankstoour social network DottNet (150.000 participants), whereyou can segmentusersbygeografical, or othercriteriasuchas sex, age, region, etc…
Merqurio Editore Online Surveys DottNet gives you a high result in terms of:
Easy access to the survey, being placed in a section where users read, share and comment
You don’t need to give your personal data (DottNet already has it)
The online survey reaches the target quickly, allows ustobuild a complete profile and enhances the relationshipwithphysicians. Two survey’s example
Merqurio Editore DbStakeholder Merqurio built and update daily a complete database of all Regional health stakeholders. Companies integrate it in their own Crm or use Merqurio web interface.
MerqurioEditore DrClick DrClickisanauthentication service, thatpermits a site to login anuserwithoutregisterit, certifyingthathe/sheis a physician. DrClickverifies data withItalianlegalassociationofphysicians (Fnomceo), or requestingidentificationby fax. Databasesprocedures are certified ISO9001:2008. All data are checkedbyphone Reps, street reps and customerdatabases. AllPhysician are contacted at least once a year.