Merqurio - English - Presentation
 

Merqurio - English - Presentation

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Short english language presentation of Merqurio companies

Short english language presentation of Merqurio companies

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Merqurio - English - Presentation Merqurio - English - Presentation Presentation Transcript

  • Merqurio
    Services and products
  • Activities area
  • Merqurio – Group
    Merqurio wascreatedas a Publishing house in ‘90, and overtimehassplititsactivitesbyestabilishingthreeindependentbutintegrated companies.
  • Merqurio Pharma- profile
    The Reps: contactingphysicians
    Merqurio PharmaaccordingitalianlegislationisabletoprovideScientific Information aboutdrugs, producedby Merqurio and itsthirdparties.
    Merqurio hastwodifferentRepNetworkswhocontactphysicians:
    Phone Reps:
    • The phone Reps are 30.
    • They work in Merqurio’s office
    • They are ableto do 40 positive contacs a day
    Street Reps:
    • The street Reps are 70.
    • They are basedallover Italy
    • Physicianvisited are Gp, Gynecologist, Dentist, Orthopaedic
  • Merqurio Servizi - profile
    The remote agent: callingpharmacies
    In Italy every pharmacy is an independent business, making orders by itself; that’s why you need a sellers’ network.
    Every day from Merqurio’s office fifty people call pharmacies for products’ sale/promotion.
    Every agent works always in the same area, so as to create a one to one relation with the pharmacist.
    The “Merqurio Remote Agent” can:
    • Provide a sellers network to pharmacies if the Pharma company doesn’t have it
    Or
    • Integrate it if the customer already has one.
    More than 60 projects have been carried out: sales, marketing, sales support, transfer orders, logistics, promotion at point of sale, events in pharmacies.
  • Merqurio Editore - profile
    Merqurio Editore is a multimedia publishing house:
    • Paper: ItalianPharmaceuticalYearbook, the Handbook and Newsletter
    • Electronic: more than 30 newsletters, providingcontent (databases)
    • Internet: doctors’ social network DottNet, surveys, courses.
    • Application: drugs database on Iphone
  • Merqurio Editore - profile
    Merqurio’s figures
    Sentnewsletters
    Contents/databases
    • Physicians master data
    • Drugsdatabase
    • Parapharmaceuticalsdatabase
    • ItalianHealthStakeholders
    • Medicalemergencies
    • Pharmacies’ opening days and hours, holidays
    • Druginteractions
  • Merqurio Editore
    Physician’sdatabase
    The number of references in a database makes it effective for marketing campaigns, but data quality is what makes the difference.
    In Italy there are not public databases of physicians. The big difficulty is updating their data, day by day.
    Merqurio has several sources of information:
    • Telephone and street Reps
    • Customer data
    • Online social network (DottNet, with more than 110,000 participants)
  • Merqurio Editore
    CRM Customerrelationship management
  • Merqurio Editore
    DottNet
    social network site for health professional
    Whatis DottNet?
    DottNetis a web platform dedicated to health professionals.
    You can participate and find news, clinical studies, surveys, courses, highlights from congresses and create spaces for discussion among colleagues, which may thus share professional opinions, advices, experiences.
    Whatare DottNet opportunities?
    WithDottNet the usermay:
    • Find all professional news
    • Invite others to access, build discussion groups, participate and invite to conversations
    • Share interests or participations in conferences
    • Enhance his/her knowledge by asking or answering questions
    • Write articles or include presentations and videos and see them published
    • Participate to online courses
    • Comment on and rate articles
    • Find colleagues
  • Merqurio Editore
    DottNet
    www.dottnet.it
  • Merqurio Editore
    On line Surveys
    Through the Internet you can buildreliablepanelsforevery target youneed.
    Thisispossiblethankstoour social network DottNet (150.000 participants), whereyou can segmentusersbygeografical, or othercriteriasuchas sex, age, region, etc…
  • Merqurio Editore
    Online Surveys
    DottNet gives you a high result in terms of:
    • Immediate replies
    • Easy access to the survey, being placed in a section where users read, share and comment
    • You don’t need to give your personal data (DottNet already has it)
    The online survey reaches the target quickly, allows ustobuild a complete profile and enhances the relationshipwithphysicians.
    Two survey’s example
  • Merqurio Editore
    DbStakeholder
    Merqurio built and update daily a complete database of all Regional health stakeholders.
    Companies integrate it in their own Crm or use Merqurio web interface.
  • MerqurioEditore
    DrClick
    DrClickisanauthentication service, thatpermits a site to login anuserwithoutregisterit, certifyingthathe/sheis a physician.
    DrClickverifies data withItalianlegalassociationofphysicians (Fnomceo), or requestingidentificationby fax.
    Databasesprocedures are certified ISO9001:2008.
    All data are checkedbyphone Reps, street reps and customerdatabases.
    AllPhysician are contacted at least once a year.
  • Merqurio