Paul Shenkyr Presentation

342 views
306 views

Published on

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
342
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Paul Shenkyr Presentation

  1. 1. Blogs, Television, Election 2008: Demonstrating Technological Philosophy <ul><li>Questions: </li></ul><ul><ul><li>What role does blogging play in a presidential election? </li></ul></ul><ul><ul><li>What noticable difference is there between campaign media released through blogging compared to television? </li></ul></ul>
  2. 2. Television and Blogging in the 2008 Presidential Election
  3. 3. Television and Blogging in the 2008 Presidential Election (cont'd)
  4. 4. Technological Determinism <ul><li>Blogs </li></ul><ul><ul><li>Direct communication with campaign </li></ul></ul><ul><ul><li>Opportunity for more intimate interaction with members of a campaign and supporters </li></ul></ul><ul><ul><li>Inexpensive </li></ul></ul><ul><li>Television </li></ul><ul><ul><li>Large audience </li></ul></ul><ul><ul><li>Messages are generalized </li></ul></ul><ul><ul><li>Very expensive </li></ul></ul>
  5. 5. Social Constructivism <ul><li>More unique internet users chose to view Obama's campaign blog </li></ul><ul><li>McCain received more feedback from a smaller amount of users </li></ul><ul><li>Televisions are available in 99% of American households whereas broadband is available in a mere 19.9% </li></ul>
  6. 6. Concluding with Technological Momentum <ul><li>Conclusions: </li></ul><ul><ul><li>Blog interaction, while allowing for more dynamic and intimate discussion, is a minority of support. </li></ul></ul><ul><ul><li>It can be seen that while older, television is still a dominant campaign medium due to it's larger demographic. </li></ul></ul>
  7. 7. Limitations <ul><li>Assumes media coverage is a determining factor in election results </li></ul><ul><li>Examines effects and relationship of only two types of media </li></ul>

×