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Lim  JUS 394  Viral Politics
 

Lim JUS 394 Viral Politics

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    Lim  JUS 394  Viral Politics Lim JUS 394 Viral Politics Presentation Transcript

    • VIRAL POLITICS MERLYNA LIM JUS 394 IT & SOCIAL JUSTICE ARIZONA STATE UNIVERSITY
    • VIRUS 1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 1111111111111111111111111111111111111111111111111111111111111111
    • social (gossip) networks
    • Viral marketing • use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes • analogous to the spread of pathological and computer viruses • it can often be word-of-mouth delivered and enhanced online • it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
    • Viral marketing • sometimes refers to Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing, designed to create word of mouth for a new product or service. • Often the goal of viral marketing campaigns is to generate media coverage via quot;offbeatquot; stories worth many times more than the campaigning company's advertising budget.
    • Rushkoff, Media Virus • The assumption is that if such an advertisement reaches a quot;susceptiblequot; user, that user will become quot;infectedquot; (i.e., sign up for an account) and can then go on to infect other susceptible users. • As long as each infected user sends mail to more than one susceptible user on average (i.e., the basic reproductive rate is greater than one), standard in epidemiology imply that the number of infected users will grow according to a logistic curve, whose initial segment appears exponential.
    • • If each user sends mail to more than one susceptible user then the campaign will in theory continue forever, or at least until all susceptible users have already received the message. Example: even if only 80% forward the message to only one other user 100 --> 80 --> 64 --> 51 --> 41 --> 33 --> eventually fade out
    • Viral Politics • In 1964 Presidential Election, an experimental one-minute television ad that only aired once changed politics forever. • “Daisy” and it featured a little girl in a field plucking the petals off a daisy and counting, before her voice morphed into the voice of a man in a countdown that ended with the explosion of a nuclear bomb and the tagline: “Vote for President Johnson, the stakes are too high for you to stay home.” • http://www.youtube.com/watch?v=-tWM27N2La4
    • • In the 2006 midterm elections: (a) Michael J Fox’s stem-cell video http://www.youtube.com/watch?v=a9WB_PXjTBo Limbaugh’s response http://www.youtube.com/watch?v=u7OjsIgf3hU Various YouTube videos broadcasting Limbaugh’s attack (b) “the macaca moment”
    • Most popular viral videos in the past • The Backstreet Boys - quot;I Want It That Wayquot; - Two Chinese Students and a Dream • Numa-numa Dance • Star Wars Kid Remixes • “Don’t Hate Britney”
    • Guess what’s the most popular viral video of today? this week?
    • CHOOSE ONE AMONG THESE • The Virgin Diaries,' 'The Bedroom Diaries' is another frank and hard hitting program, following the lives of nine young people on a personal journey through the stormy waters of adolescence. • Charlie bit my finger - again ! A funny video: Charlie really hurts his brother, and his brother explains it to little Charlie. • Yes We Can Obama Song by Will.I.Am. Song & video, featuring a star cast, by Will.i.am of The Black Eyed Peas. Inspired by Barack Obama's 'Yes We Can' speech. • PostSecret - Valentine Video. A unique and artistic video, romantically inspired, specially made for Valentineʼs Day.
    • CHOOSE ONE AMONG THESE • The Virgin Diaries,' 'The Bedroom Diaries' is another frank and hard hitting program, following the lives of nine young people on a personal journey through the stormy waters of adolescence. • Charlie bit my finger - again ! A funny video: Charlie really hurts his brother, and his brother explains it to little Charlie. • Yes We Can Obama Song by Will.I.Am. Song & video, featuring a star cast, by Will.i.am of The Black Eyed Peas. Inspired by Barack Obama's 'Yes We Can' speech. • PostSecret - Valentine Video. A unique and artistic video, romantically inspired, specially made for Valentineʼs Day.
    • CHOOSE ONE AMONG THESE • The Virgin Diaries,' 'The Bedroom Diaries' is another frank and hard hitting program, following the lives of nine young people on a personal journey through the stormy waters of adolescence. • Charlie bit my finger - again ! A funny video: Charlie really hurts his brother, and his brother explains it to little Charlie. • Yes We Can Obama Song by Will.I.Am. Song & video, featuring a star cast, by Will.i.am of The Black Eyed Peas. Inspired by Barack Obama's 'Yes We Can' speech. • PostSecret - Valentine Video. A unique and artistic video, romantically inspired, specially made for Valentineʼs Day.
    • CHOOSE ONE AMONG THESE • The Virgin Diaries,' 'The Bedroom Diaries' is another frank and hard hitting program, following the lives of nine young people on a personal journey through the stormy waters of adolescence. • Charlie bit my finger - again ! A funny video: Charlie really hurts his brother, and his brother explains it to little Charlie. • Yes We Can Obama Song by Will.I.Am. Song & video, featuring a star cast, by Will.i.am of The Black Eyed Peas. Inspired by Barack Obama's 'Yes We Can' speech. • PostSecret - Valentine Video. A unique and artistic video, romantically inspired, specially made for Valentineʼs Day.
    • AND THE WINNER IS ............????
    • YES WE CAN OBAMA SONG by Will.I.Am Discovered 02 Feb 2008 by February 19: 10,147,488 views 7 duplicate videos 4,061 blog posts 59,383 comments everyday’s politics = politics + (pop) culture?