0
HELLO.
Merlin’s Original Talk
                                                              Keynote Session
                     ...
Meaning...



  YOU          ME
    Doing it     Knows
    wrong.     everything.
Or...


        Get off
        my lawn.
Sorry.
Same thing.
But, different.
Connections

1. Stuff
2. People
10 Years
15 Years
merlin@freenet.scri.fsu.edu
WARNING:
Douchebag
Logo Dump
  Ahead
Logo Dump: 1995
Logo Dump: 2000
Logo Dump: 2010
Also. Yeah.
Soooo much easier…

 1. To Build
 2. To Publish
 3. To Connect
Or...

 1. Wrenches
 2. Pipes
 3. Wires
BUT.
Ripped
From the
Headlines
Nov. 2007
Result:
Connections Breaking Connections

“Some people would consider this
‘conversational marketing’. It’s not. If Mrs.
K...
2009
Result:
Connections Breaking Connections



      CO UN TS
   AC
    D ELET ED
Apr. 2010
Result:
Connections Breaking Connections

“I don’t see any way to teach my service to
exclude events that people marked as...
PRIVACY
PRIVACY?
 •   Security
 •   Integrity
 •   Trust
 •   Discretion
 •   Familiarity
Intimacy.
Too wussy?
Intimacy combines...
   •   Security
   •   Integrity
   •   Trust
   •   Discretion
   •   Familiarity
   •   ...with a w...
What’s so hard?

• Getting Granular
• Making it “User-proof”
• Finding a model
Granular

Tight as you can.
Guess who?
User-Proof

No “Ooops”-ies.
Money? Um.
No model (yet) for:

1. Scarcity
2. Closed doors.
Connections
        A T R I SK
 1. Stuff
 2. People
Merlin Mann - Bold Ideas & Insane Possibilities - WebVisions 2010 Keynote
Merlin Mann - Bold Ideas & Insane Possibilities - WebVisions 2010 Keynote
Merlin Mann - Bold Ideas & Insane Possibilities - WebVisions 2010 Keynote
Merlin Mann - Bold Ideas & Insane Possibilities - WebVisions 2010 Keynote
Upcoming SlideShare
Loading in...5
×

Merlin Mann - Bold Ideas & Insane Possibilities - WebVisions 2010 Keynote

4,223

Published on

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,223
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
51
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "Merlin Mann - Bold Ideas & Insane Possibilities - WebVisions 2010 Keynote"

  1. 1. HELLO.
  2. 2. Merlin’s Original Talk Keynote Session Bold Ideas and Insane Possibilities Time: Fri May 21, 4:15 pm – 5:15 pm Speaker: Merlin Mann What did we do before APIs, jQuery, XML, application frameworks, and open source blogging tools? Well. The truth is we did quite a lot. But, even as our wrenches and pipes have matured and even transformed, it's more worthwhile than ever to ask ourselves what we're producing with all of that massive horsepower. Has our creative output kept up with our technological innovation? Are we driving a legitimate revolution in how the world sees, thinks, collaborates, and builds together? Or are we mostly iterating a more sophisticated method for telling millions of people about our sandwich? Who knows. Maybe it's a little of both. The answer, of course is as complicated as the people who build, use, and benefit from these tools, but complexity beyond his depth has certainly never stopped Merlin Mann from having a lot of opinions. In 1994, Merlin edited a text file, pulled it up in the command-line Lynx browser, and his life hasn't been the same since. This year, he brings his passion for unique creative voices to WebVisions. Through one of his typically hand-wavey rambles, he'll help celebrate the anniversary of WebVisions by holding up some metaphorical before and after photos, designed to illuminate the best and worst of a world in which the possibilities for creative and technical expression seem without limit. And also in which sandwich communication technologies have grown to a level of maturity no one could have predicted in 1994. At the heart of it, Merlin will challenge the audience (as well as THEIR audiences and himself) to raise the bar for both performance and expectation -- encouraging us to make more with what we have, and to make better of whatever it is we do. And, if you ask nicely, he might even show you his Lynx browser.
  3. 3. Meaning... YOU ME Doing it Knows wrong. everything.
  4. 4. Or... Get off my lawn.
  5. 5. Sorry.
  6. 6. Same thing. But, different.
  7. 7. Connections 1. Stuff 2. People
  8. 8. 10 Years
  9. 9. 15 Years
  10. 10. merlin@freenet.scri.fsu.edu
  11. 11. WARNING: Douchebag Logo Dump Ahead
  12. 12. Logo Dump: 1995
  13. 13. Logo Dump: 2000
  14. 14. Logo Dump: 2010
  15. 15. Also. Yeah.
  16. 16. Soooo much easier… 1. To Build 2. To Publish 3. To Connect
  17. 17. Or... 1. Wrenches 2. Pipes 3. Wires
  18. 18. BUT.
  19. 19. Ripped From the Headlines
  20. 20. Nov. 2007
  21. 21. Result: Connections Breaking Connections “Some people would consider this ‘conversational marketing’. It’s not. If Mrs. Kravitz is peeking at me from across the streets through the blinds and then running to her neighbor to give her an update that doesn’t mean Mrs. Kravits and I are having a conversation. It means she’s eavesdropping on my business.” —weblog.muledesign.com
  22. 22. 2009
  23. 23. Result: Connections Breaking Connections CO UN TS AC D ELET ED
  24. 24. Apr. 2010
  25. 25. Result: Connections Breaking Connections “I don’t see any way to teach my service to exclude events that people marked as Closed because they thought it meant Secret. So I guess elmcity’s Facebook feature is going to have to wait until those lessons are learned.” —blog.jonudell.net
  26. 26. PRIVACY
  27. 27. PRIVACY? • Security • Integrity • Trust • Discretion • Familiarity
  28. 28. Intimacy.
  29. 29. Too wussy?
  30. 30. Intimacy combines... • Security • Integrity • Trust • Discretion • Familiarity • ...with a whisper
  31. 31. What’s so hard? • Getting Granular • Making it “User-proof” • Finding a model
  32. 32. Granular Tight as you can.
  33. 33. Guess who?
  34. 34. User-Proof No “Ooops”-ies.
  35. 35. Money? Um. No model (yet) for: 1. Scarcity 2. Closed doors.
  36. 36. Connections A T R I SK 1. Stuff 2. People
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×