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•What is branding?•Why do you buybrands?•What influence dobrands have on ourlifes?•Most used brands•Special brands andthei...
 When    did branding start     The   First Brand: Italian paper 1200     First   was Roman rumoursEmil b.             ...
 Feeling   good about yourself     Quality     Presentation   (Companies)                        PopularityGrith      ...
 You   get addicted to brands          ”Bonfire   of brands” (the text)Wester                           4
   Thinking, sensation, feeling, intuition            Trying to match/affect mentally            Make the customer conf...
 More   popular          More   confidence          Better   feelings          More   attentionWester                 ...
 Coca Cola     Number 6 most used     Made for Headaches and      depressions     Santa as trademarkFrederik          ...
 Converse     1903    7  biggest I world     46%Frederik                  8
 Apple     Carlsberg     Mc   DonaldsMartin               9
   Name            Original logo            The rainbow apple            The monochrome apple            Carlsberg   ...
   Jim Schnidler, 1962            Largest and best known foodchain in the world            Most famous buisness trade i...
 Your   brand is your voice    Your   vision is not necessarily your sloganKatja                                        12
   Your company values should be easy to understand       There are certain rules, when you are creating a name       Y...
   It is at lot more than just your logo       It shall fit with the personality, the values and the vision        you h...
 China    Cheap     & Quality         See the       difference?Simon & G                  15
 Massive production of pirated products     Everything from cars to toysSimon og G                                     16
Fake                         Real    Cheap                        Expensive    -Quality                     +Quality    No...
   Bonfire of the brands   http://www.google.dk/imgres?q=color+circle&num=10&um=1&hl=da&safe=off&biw=1366&bih=643&tbm=is...
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Branding

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Transcript of "Branding"

  1. 1. •What is branding?•Why do you buybrands?•What influence dobrands have on ourlifes?•Most used brands•Special brands andtheir history•How does a brand getcreated•Piracy Wester  Grith  Katja  Jakob  Frederik  Emil  Martin  Simon
  2. 2.  When did branding start  The First Brand: Italian paper 1200  First was Roman rumoursEmil b. 2
  3. 3.  Feeling good about yourself  Quality  Presentation (Companies)  PopularityGrith 3
  4. 4.  You get addicted to brands  ”Bonfire of brands” (the text)Wester 4
  5. 5.  Thinking, sensation, feeling, intuition  Trying to match/affect mentally  Make the customer confident with the product  Change perception of personalitiesWester 5
  6. 6.  More popular  More confidence  Better feelings  More attentionWester 6
  7. 7.  Coca Cola  Number 6 most used  Made for Headaches and depressions  Santa as trademarkFrederik 7
  8. 8.  Converse  1903 7 biggest I world  46%Frederik 8
  9. 9.  Apple  Carlsberg  Mc DonaldsMartin 9
  10. 10.  Name  Original logo  The rainbow apple  The monochrome apple  Carlsberg  Thorvald Bindesbåll, 1904  The crown  Won a grafic design priceMartin 10
  11. 11.  Jim Schnidler, 1962  Largest and best known foodchain in the world  Most famous buisness trade in the world  A symbol for capitalism and globalization  Also a symbol for America and obesityMartin 11
  12. 12.  Your brand is your voice  Your vision is not necessarily your sloganKatja 12
  13. 13.  Your company values should be easy to understand  There are certain rules, when you are creating a name  Your name have to unique, phonetically obvious etc.  Your companys personality should fit with the values you have decidedKatja 13
  14. 14.  It is at lot more than just your logo  It shall fit with the personality, the values and the vision you have decided  Colour, front face and logoKatja 14
  15. 15.  China  Cheap & Quality See the difference?Simon & G 15
  16. 16.  Massive production of pirated products  Everything from cars to toysSimon og G 16
  17. 17. Fake Real Cheap Expensive -Quality +Quality No garanty Garanty Other people’s view on you Other people’s view on you Example: Iphone – Fake price: 150$ Real price: 1000$Simon og G 17
  18. 18.  Bonfire of the brands http://www.google.dk/imgres?q=color+circle&num=10&um=1&hl=da&safe=off&biw=1366&bih=643&tbm=isch&tbnid=80xhCZKwTKt NXM:&imgrefurl=http://www.tigercolor.com/color-lab/color-theory/color-theory- intro.htm&docid=bKzyZewiV_YkHM&imgurl=http://www.tigercolor.com/color-lab/color-theory/images/color-wheel- 300.gif&w=300&h=300&ei=1SPVTs7mM4OgOsq1_FQ&zoom=1&iact=hc&vpx=186&vpy=145&dur=318&hovh=225&hovw=225&tx=141&t y=88&sig=108019202584883173432&sqi=2&page=1&tbnh=141&tbnw=141&start=0&ndsp=21&ved=1t:429,r:0,s:0 http://www.orientpacific.com/brands.htm http://www.atl.org.uk/media-office/media-archive/children-influenced-brands-logos-ATL.asp http://www.onleygroup.com/index.php/branding-seo/50-branding/branding-lessions/10-how-to-brand http://en.wikipedia.org/wiki/Brand http://da.wikipedia.org/wiki/The_Coca_Cola_Company http://en.wikipedia.org/wiki/Converse_%28shoe_company%29 http://factsanddetails.com/china.php?itemid=356=9=61 http://www.logoorange.com <http://en.wikipedia.org/wiki/Apple_Inc.#Logos 18
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