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Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
Winning with mobile   kantar
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Winning with mobile kantar

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  • 1. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 2. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 3. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 4. 1 WinningWith Mobile, Our Kantar Story Tim Kelsall, Chief Client Officer, Kantar, APAC MRMW Singapore
  • 5. 2 What’s THE STORY SO FAR?
  • 6. KANTAR IS… 3
  • 7. 4 What’s OUR CONSUMERS’ STORY?
  • 8. 6 What’s OUR CLIENT STORY?
  • 9. “The best insight people are able to look around corners… we need them to be the headlights of the organization.” “We want … output that is ‘business ready’ and highly visually impactful.” “My big priority is how to get the best out of the team and agency to bring game-changing insights effectively embedded in the business to fuel growth.” “We can’t stand still in a fast-moving world. We need faster, simpler decisions, enabled by more intuition and iterative learning, so we can do – learn – and do better.” “The Status Quo isn’t good enough – We don’t know how to know what we don’t know. I need my partner to focus on a more holistic view of the consumer, beyond the 2 hours a day they are interacting with my products.” OUR CLIENTS COME TO KANTAR AS THEY WANT TO WIN.
  • 10. 8 What’s OUR STORY?
  • 11. MOBILE IS THE NEW NORM 9 Mobilising our data collection techniques Survey and behavioural data Helping clients understand and optimise mobile Mobile is another marketing platform
  • 12. We’ve learntALOT
  • 13. ‘SUPER SKILLS’ TO MAKE IT HAPPEN 11 Prioritizing Investment and Partnerships Do you build ahead of demand or wait? Making the Complex Simple Many different work streams and activities. Agility to Keep Pace Size of screen, sample, multiple platforms, privacy, Apple limits & speed of technology advancing.
  • 14. Building NEW SKILLS
  • 15. 13 LEADING INTEGRATION WINNING IN MOBILE is part of our Strategic priority within WPP
  • 16. 14 Some examples of our FAST PROGRESSION
  • 17. Winning to help brand owners CLOSE THE DEAL
  • 18. 16 Winning to deliver REAL TIME business ready decisions
  • 19. 17 Winning with mobile as a MARKETING PLATFORM
  • 20. 18 Winning to help our clients SUCCEED IN NEW MARKETS
  • 21. Winning with mobileAT KANTAR.
  • 22. 20 What’s YOUR STORY?
  • 23. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 24. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 25. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net

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