Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers

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Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers

Mark Salsberry - Co-Founder & CEO - JetJaw
James Gardner - Co-Founder and CTO - JetJaw

Discussing the mobile technology landscape and technology choices. Evaluating web apps vs. native apps for surveys and data collection. Reviewing specific capabilities of HTML 5 and the mobile technology roadmap.

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Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers

  1. 1. Web Technologies forMobile Engagement Mark Salsberry – CEO at JetJaw James Gardner – CTO at JetJaw
  2. 2. US Mobile Subscribers Android Non Smartphone iPhone RIM Other * ComScore, July 5
  3. 3. US Mobile Subscribers Android, 13.8% iPhone, 8.7% RIM, 8.1% Other, 3.7% * ComScore, July 5
  4. 4. Skin in the Game Platform Backer iOS Apple Android GoogleBlackberry / QNX RIM Symbian Nokia MeeGo Intel & Nokia Bada Samsung Web OS HP/PalmWindows Phone 7 Microsoft
  5. 5. Risks BiasCost Approval Time
  6. 6. assumption:you need an “app” question:on which platforms
  7. 7. be skeptical
  8. 8. new assumption: more people less bias
  9. 9. new assumption: mobile is convenient
  10. 10. new question: how?
  11. 11. voiceSMSwww“app”
  12. 12. voice & SMSfuture = present
  13. 13. www & native appsfuture = exciting
  14. 14. HTML 5+CSS 3+JavaScript
  15. 15. 1. offlineapplications
  16. 16. 2. local storage
  17. 17. 3. CSS transitions
  18. 18. <audio><video>
  19. 19. <svg><canvas> webGL
  20. 20. geolocation
  21. 21. what can’tHTML 5 do?
  22. 22. push notifications
  23. 23. audio and video capture
  24. 24. not much else
  25. 25. App Store
  26. 26. 1. write an app2. get it in app store3. ?????4. profit
  27. 27. Im somebody now!Millions of peoplelook at this bookeveryday! This isthe kind ofspontaneouspublicity - yourname in print - thatmakes people. Imin print! Things aregoing to starthappening to menow.
  28. 28. what can’tnative apps do?
  29. 29. portability links
  30. 30. portability
  31. 31. iOSAndroidWeb OSBlackBerry v6+Windows Phone 7 w/ MangoMeeGoBadaMobile FirefoxOpera Mobile
  32. 32. links
  33. 33. http://example.com
  34. 34. www.example.com
  35. 35. click here
  36. 36. parable
  37. 37. </sarcasm>
  38. 38. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please follow these simple instructions:• If you have an iPhone, or iPad or iPod touch • Open up the App Store• If you have an Android phone (sometimes called a Droid, Inspire, MyTouch, Evo, Behold, Cliq, Eris, Hero, Galaxy, Nexus, Desire or many other names) • Open up the Android Marketplace. Note, your phone manufacturer may have renamed the Android Marketplace to something else, or removed it and replaced it with their own version, or installed the Amazon Marketplace, and we cannot guarantee our application will be in all marketplaces.• If you have an HP/Palm Web OS device (Pre, Pixi, TouchPad): • Open up the App Catalog• If you have a BlackBerry Device with OS version 5 or higher: • Open up AppWorld• Search for “Obvious Mobile Research Portmanteau”• Download Obvious Mobile Research Portmanteau. It’s free!• Open Obvious Mobile Research Portmanteau once it has finished loading• Click on the “Find Survey” button on the bottom menu (It looks like a magnifying glass) if you are on an iPhone, iPad or iPod touch. Otherwise bring up the menu and select the “Find Survey” option.• Search for “Joe’s Restaurant”• Open the survey “Joe’s Restaurant 2011”• Take our 2 minute survey.
  39. 39. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com
  40. 40. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com or text survey to 12345
  41. 41. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com or text survey to 12345
  42. 42. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com or text survey to 12345 (( tap here ))
  43. 43. Then
  44. 44. NowInbox (1,382)
  45. 45. SMS
  46. 46. Bite-Sized Chunks
  47. 47. Squeaky WheelCustomer Mix Feedback Mix Vocal Silent Minority Majority Silent Vocal Majority Minority
  48. 48. Pinch, Pull, Pan = Painful
  49. 49. A little goes a long way Right Wrong
  50. 50. Where is the Web?
  51. 51. roadmap
  52. 52. innovation
  53. 53. 2007
  54. 54. AppleMicrosoft
  55. 55. Apple
  56. 56. Microsoft
  57. 57. Advice
  58. 58. roadmap
  59. 59. Those who cannot remember the pastare condemned to repeat it.-- George Santayana
  60. 60. Presented at: Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 AtlantaOrganized by: Thank you to sponsors:LinkedIn Group: Mobile MRUpcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.orgMarket Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.orgGet Inspired. Stay Informed. Cut Through the Clutter. Sign up for our free email newsletter

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