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Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers
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Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers

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Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers …

Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers

Mark Salsberry - Co-Founder & CEO - JetJaw
James Gardner - Co-Founder and CTO - JetJaw

Discussing the mobile technology landscape and technology choices. Evaluating web apps vs. native apps for surveys and data collection. Reviewing specific capabilities of HTML 5 and the mobile technology roadmap.

Published in Technology , Business
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  • 1. Web Technologies forMobile Engagement Mark Salsberry – CEO at JetJaw James Gardner – CTO at JetJaw
  • 2. US Mobile Subscribers Android Non Smartphone iPhone RIM Other * ComScore, July 5
  • 3. US Mobile Subscribers Android, 13.8% iPhone, 8.7% RIM, 8.1% Other, 3.7% * ComScore, July 5
  • 4. Skin in the Game Platform Backer iOS Apple Android GoogleBlackberry / QNX RIM Symbian Nokia MeeGo Intel & Nokia Bada Samsung Web OS HP/PalmWindows Phone 7 Microsoft
  • 5. Risks BiasCost Approval Time
  • 6. assumption:you need an “app” question:on which platforms
  • 7. be skeptical
  • 8. new assumption: more people less bias
  • 9. new assumption: mobile is convenient
  • 10. new question: how?
  • 11. voiceSMSwww“app”
  • 12. voice & SMSfuture = present
  • 13. www & native appsfuture = exciting
  • 14. HTML 5+CSS 3+JavaScript
  • 15. 1. offlineapplications
  • 16. 2. local storage
  • 17. 3. CSS transitions
  • 18. <audio><video>
  • 19. <svg><canvas> webGL
  • 20. geolocation
  • 21. what can’tHTML 5 do?
  • 22. push notifications
  • 23. audio and video capture
  • 24. not much else
  • 25. App Store
  • 26. 1. write an app2. get it in app store3. ?????4. profit
  • 27. Im somebody now!Millions of peoplelook at this bookeveryday! This isthe kind ofspontaneouspublicity - yourname in print - thatmakes people. Imin print! Things aregoing to starthappening to menow.
  • 28. what can’tnative apps do?
  • 29. portability links
  • 30. portability
  • 31. iOSAndroidWeb OSBlackBerry v6+Windows Phone 7 w/ MangoMeeGoBadaMobile FirefoxOpera Mobile
  • 32. links
  • 33. http://example.com
  • 34. www.example.com
  • 35. click here
  • 36. parable
  • 37. </sarcasm>
  • 38. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please follow these simple instructions:• If you have an iPhone, or iPad or iPod touch • Open up the App Store• If you have an Android phone (sometimes called a Droid, Inspire, MyTouch, Evo, Behold, Cliq, Eris, Hero, Galaxy, Nexus, Desire or many other names) • Open up the Android Marketplace. Note, your phone manufacturer may have renamed the Android Marketplace to something else, or removed it and replaced it with their own version, or installed the Amazon Marketplace, and we cannot guarantee our application will be in all marketplaces.• If you have an HP/Palm Web OS device (Pre, Pixi, TouchPad): • Open up the App Catalog• If you have a BlackBerry Device with OS version 5 or higher: • Open up AppWorld• Search for “Obvious Mobile Research Portmanteau”• Download Obvious Mobile Research Portmanteau. It’s free!• Open Obvious Mobile Research Portmanteau once it has finished loading• Click on the “Find Survey” button on the bottom menu (It looks like a magnifying glass) if you are on an iPhone, iPad or iPod touch. Otherwise bring up the menu and select the “Find Survey” option.• Search for “Joe’s Restaurant”• Open the survey “Joe’s Restaurant 2011”• Take our 2 minute survey.
  • 39. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com
  • 40. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com or text survey to 12345
  • 41. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com or text survey to 12345
  • 42. We’re happy you shopped with us. We’d love to hear what you thought about theexperience. To let us know, please goto survey.example.com or text survey to 12345 (( tap here ))
  • 43. Then
  • 44. NowInbox (1,382)
  • 45. SMS
  • 46. Bite-Sized Chunks
  • 47. Squeaky WheelCustomer Mix Feedback Mix Vocal Silent Minority Majority Silent Vocal Majority Minority
  • 48. Pinch, Pull, Pan = Painful
  • 49. A little goes a long way Right Wrong
  • 50. Where is the Web?
  • 51. roadmap
  • 52. innovation
  • 53. 2007
  • 54. AppleMicrosoft
  • 55. Apple
  • 56. Microsoft
  • 57. Advice
  • 58. roadmap
  • 59. Those who cannot remember the pastare condemned to repeat it.-- George Santayana
  • 60. Presented at: Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 AtlantaOrganized by: Thank you to sponsors:LinkedIn Group: Mobile MRUpcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.orgMarket Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.orgGet Inspired. Stay Informed. Cut Through the Clutter. Sign up for our free email newsletter