October 8 – 11 2013, London

The original, premier event
for the Mobile Marketing
Research Industry

WWW.MRMW.NET
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PREMIERE SPONSOR

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Video placeholder
Overview

Many predictions surrounding 2030

Mobile Market Research will be
the industry standard

Mobile Market Research ...
Method

 Over 80 qualitative interviews


Over 15,000 quantitative interviews


Some desk research
Qualitative interviews – thanks to:
Jamie
Burke
(9010)

Peter Searll
(Dashboard)

Covering every continent
Mixture of agen...
Many predictions surrounding 2030
Say what you will about Nostradamus …

OR
Many predictions surrounding 2030

 Many economic forecasts
 The World is evolving
 People all around the World expect ...
Rank Shift in GDP, by PPP $
Rank

2010

2030

1

United States

China

2

China

United States

3

Japan

India

4

India
...
Example: Are we ready for 1bn more China tourists?

Airports
Hotels

1.4 bn
Language
Milk
$95bn – 2012

Expectations high
...
Our research …
 Survey deployed using GMI / Lightspeed and client sample

 Responses from 15,000+ people
 Over 90% with...
Big picture for 2030
We will be wearing mobile devices

Devices may be
somewhat function
specific but collectively
your “wearable network”
will...
Even less of a ‘phone’ than today
Etiquette and rule shifts
 Transport

 Family

Robot Wars or
Robot Laws?

 School
 Business

There is a colleague of
o...
Mobile is critical

More people have
[mobile] access to
internet today in Africa
than they do to clean
water or even
sanit...
Mobile is invisible
The internet will be
such an intrinsic part of
every device and
interaction we have,
we’ll stop even
r...
Many predictions surrounding 2030

Mobile Market Research will be
the industry standard
Mobile Market Research will be the industry standard

 Mobile will be everywhere
 Data will be everywhere and all-encomp...
Mobile everywhere
It’s not a question of if
you add mobile to your
research mix, but
when.
Reineke Reitsma

The best use o...
Therefore data everywhere
Data used to be scarce – now
it is everywhere and more
highly detailed. The
challenge is to make...
Some markets will be mobile only
Mobile is just another
channel...unless you
live in Africa - then its
the ONLY channel.

...
But who will lead?
VP, Double Helix
The US market is more ahead of the
curve than most; at least in my
industry, there is ...
The industry reports will show a different landscape
2012

Mobile
Research

Non Mobile
Research

2030

** Up to
$300bn

Mo...
Many predictions surrounding 2030

Mobile Market Research will be
the industry standard

Mobile Market Research will be
no...
Mobile Market Research will be nothing like it is today

 The impact of mobile is colossal
 Different data needs a diffe...
Colossal Impact

BULLDOZER…..that’s what will be
the effect of mobile in MR.
A typical MR project will be in the DIY
mold ...
Back to Nostradamus
There is a healthy and exciting
future for market research albeit
one where disruption will
fundamenta...
The value of privacy
The tension between privacy and
sharing of our data will continue, yet
we will become more knowledgea...
Different data sources need a different approach
Challenge the existing measures of
the industry. As lifestyles change in
...
Constant data stream = new skills and players
People are increasingly willing to openly
provide detailed self profiling, l...
Agency role is more specific

There is a divide of
research skills - skilled in
data collection and then
figuring out what...
And so are people

Humans are inconsistent,
slow and expensive –
technology is not
Ray Poynter

If we don't have a clear v...
The School of Hard Knocks

Test, and learn. 80% or
indeed 70% today is more
than good enough in many
scenarios rather
than...
The horse has already bolted

The scary part is that most of this Iron-man like
technology already exists, its just not qu...
It won’t be easy. Many challenges ahead
Connecting with people will be harder
We’ll shift from casting
wide nets to very narrow
ones – because [today]
there’s a l...
Control of your own data
Josephine Hansom

This move towards so called big
data will lead to, under data
protection legisl...
Dealing with the data
When it comes to the future of big
data, we need a reciprocal give and
take with the consumer – righ...
Embracing change – the need for new methods
Jeremy Carpenter

Roxie Strohmenger

.
Innovations will lead to more data
and ...
Debriefs are not a single event

Debriefs can encourage
conservative thinking.
Insights become powerful,
acted upon, throu...
We need to evolve
Short. Focused. We live in a 140
character world – people live in sound bites
and their attention span h...
Mobile is the Tool – not the Solution
Don’t chase
technology.
Technology is a tool to
uncover
insights. Chase
insights.
St...
Typical research project?

1.
2.
3.

More inputs; blurred qual quant boundaries; more
Partnerships with tech businesses; ....
Inertia will remain a problem

We are lazy creatures
Ben Leet

Inertia. Reliance on norms.
The hassle of truly embracing
e...
Front and center
Mobile is Dead.
Long Live Mobility.
Kim-Fredrik Schneider
Mobile market research
will have to be a fundam...
Not there yet
Collecting data using a mobile
device is a huge buzz in the
industry, but it hasn’t replaced
other modes of ...
How do we get there?
PANELS
Tech solutions to handle large volumes of qual data
Mobile friendly approximations for long methods
Creative applications of mobile for NEW methods
Some things will remain the same

I know that half of
the money I spend is
wasted. I just don't
know which half.

Business...
Much like the Wizard of Oz
Like the Scarecrow:

Like the Tin Man:

 Do we have the
brains?

 Do we have the
heart?

And ...
In Summary

$300 bn industry?
Mobile the central role

Are you ready for 2030?
TITLE SPONSOR

DIAMOND SPONSOR

PLATINUM SPONSOR

SILVER SPONSORS

PREMIERE SPONSOR

GOLD SPONSORS

WORKSHOP SPONSORS

APP...
MEDIA & ASSOCIATION PARTNERS

WWW.MRMW.NET
October 8 – 11 2013, London

The original, premier event
for the Mobile Marketing
Research Industry

WWW.MRMW.NET
Vision 2030 - How mobile market research will fit in for stakeholders across the insights value-chain - Lumi Mobile
Vision 2030 - How mobile market research will fit in for stakeholders across the insights value-chain - Lumi Mobile
Vision 2030 - How mobile market research will fit in for stakeholders across the insights value-chain - Lumi Mobile
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Vision 2030 - How mobile market research will fit in for stakeholders across the insights value-chain - Lumi Mobile

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Presented by Dan Foreman, Director, Lumi Mobile
& Andy Lees, Product Director, Lumi Mobile
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net

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Vision 2030 - How mobile market research will fit in for stakeholders across the insights value-chain - Lumi Mobile

  1. 1. October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET
  2. 2. TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
  3. 3. MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
  4. 4. Video placeholder
  5. 5. Overview Many predictions surrounding 2030 Mobile Market Research will be the industry standard Mobile Market Research will be nothing like it is today
  6. 6. Method  Over 80 qualitative interviews  Over 15,000 quantitative interviews  Some desk research
  7. 7. Qualitative interviews – thanks to: Jamie Burke (9010) Peter Searll (Dashboard) Covering every continent Mixture of agency, Client, consultancy, technology Clare Chul (Avon) Isaac Rogers (2020) Gemma Stephenson (Active Group) Sally Smallmann (Diageo) David Nelems (Active Group) Maarten Kallenberg (InsightAsia) Martin Tomlinson Helen Bennie (Shopper Insight) Judith Passingham (TNS) James Burge (Research Eric Grosgogeat (FocusVision) Dave Lee (PSL) Peter Kirk (WorldOne ) Guy Rolfe (Kantar) Brown) Marion Koudenburg (Heineken) Sharon Hallock (TNS) Arno Hummerst on (GfK) Edward Appleton (Avery Dennison) Joe Staton (GfK) Andreiko Kerdemelidis (RBS) Douglas Hunter (Google) Orlando HooperGreenhill (JWT) Lord Leverhulme (Unilever) Robert Kramer (TNS) Aysegul Ataman Scharning (Techneos trategy) Ray Poynter (Vision Critical) Simon Falconer (TNS) Alex Johnson (Kantar) John Branston (Research Partnership) David Feick (TMobile) Ben Leet (Usamp) (ESOMAR) (Fresh Minds) Pravin Shekar (Krea) Birju Jani (mrJunctio n) Andy Lees (Lumi Mobile) Alistair Hill (On Device) David Newman (Oxford University) Mark Halliday (Manning Gottlieb) Garry Kasparov Steve August (Ipsos) (Revelation) (Conversatio n Zone) Alan Yelsey (KVS Studio) Phil Garland (Survey Monkey) Lenny Murphy Richard Scionti (Prophet) (Greenbook) (Forrester) Fiona Blades (Mesh) MC Lai Barry Ooi Roxanna Strohmenger Fiona Blades (Mesh) Zoe Dowling (Added Value) (Morgan Stanley) (Kantar Health) Jeremy Carpenter (Kantar Mobile) Graeme Sparshott (McDonald ’s) Ana Alvarez (PepsiCo) Robert Wang Ian McKinnon Bob Dance Now) Kim-Fredrik Schneider (World One) Finn Raben Now) (Millward Joe Webb (TNS) Alexander Linder (Swaeovski) (Firefly) Peter Teachman Paul Roberts (SPA Future Thinking) Reitsma (Forrester Research Carol Haney (Toluna) Jayne Dow (Research Jan Schottelndrei er (Cluetec) VP, (Double Helix) David Shim (Placed) Stuart Ryder (Ipsos)
  8. 8. Many predictions surrounding 2030
  9. 9. Say what you will about Nostradamus … OR
  10. 10. Many predictions surrounding 2030  Many economic forecasts  The World is evolving  People all around the World expect significant developments in mobile
  11. 11. Rank Shift in GDP, by PPP $ Rank 2010 2030 1 United States China 2 China United States 3 Japan India 4 India Japan 5 Germany Russia 6 Russia Germany 7 UK Brazil 8 France UK 9 Brazil France 10 Italy Mexico 11 Mexico South Korea 12 South Korea Indonesia 13 Spain Italy 14 Canada Canada 15 Indonesia Spain * Euromonitor / GfK
  12. 12. Example: Are we ready for 1bn more China tourists? Airports Hotels 1.4 bn Language Milk $95bn – 2012 Expectations high 390 mn middle class Now 2020e 2030 * Euromonitor / GfK
  13. 13. Our research …  Survey deployed using GMI / Lightspeed and client sample  Responses from 15,000+ people  Over 90% within 1 day  12000+ images uploaded  Covered all major regions  55% found it ‘fun’, less than 1% ‘boring’
  14. 14. Big picture for 2030
  15. 15. We will be wearing mobile devices Devices may be somewhat function specific but collectively your “wearable network” will far exceed the capabilities available in today’s mobile.  Wearable devices account for nearly 2/3 of peoples expectations Smart phone 20% Spectacles 33% Contact lens 10% Richard Scionti Arm patch on clothes  Over 4 out of 10 expect the eyes to control the device 20% A brain implant 9% Liquid-gel 8% 0% 5% 10% 15% 20% 25% 30% 35% 40%
  16. 16. Even less of a ‘phone’ than today
  17. 17. Etiquette and rule shifts  Transport  Family Robot Wars or Robot Laws?  School  Business There is a colleague of ours who we refer to as "The Man who isn't there" because he is so connected to his mobile Alistair Hill Judith Passingham
  18. 18. Mobile is critical More people have [mobile] access to internet today in Africa than they do to clean water or even sanitation. Digital/Web is probably more important than air for many … I think people are probably learning more online than in schools, teachers will probably be replaced by robots soon. World Bank Spokesperson MC Lai
  19. 19. Mobile is invisible The internet will be such an intrinsic part of every device and interaction we have, we’ll stop even realizing it exists at all. We’ll soon be living in a real life matrix – if you’re not plugged in you will literally be separated from the rest of the world. Issac Rogers Robert Wang People won't notice computers, in the same way they don't notice sheet metal, but they will be everywhere and in everything from lightbulbs to packets of juice, in almost constant contact with us and our environment. Andreiko Kerdemeledis
  20. 20. Many predictions surrounding 2030 Mobile Market Research will be the industry standard
  21. 21. Mobile Market Research will be the industry standard  Mobile will be everywhere  Data will be everywhere and all-encompassing  Some markets will be mobile only  The shape of the MR industry will change
  22. 22. Mobile everywhere It’s not a question of if you add mobile to your research mix, but when. Reineke Reitsma The best use of mobile is pretty much everything! MR doesn’t consider mobile enough in proposals, because in general, researchers selling to clients don’t have good enough knowledge of its capabilities or limitations. Marcus Wikars ESOMAR GMR 2012 Report There are no businesses for whom mobile is not relevant. If you’re in business, you need to be in mobile. And if you’re in market research you need to be thinking ahead of your clients. Dave Lee . Researchers seek to further exploit the high penetration of mobile phones
  23. 23. Therefore data everywhere Data used to be scarce – now it is everywhere and more highly detailed. The challenge is to make sense of it, numbers, verbatims, rich media (audio, video, images) social impressions, millions of data points Lenny Murphy A defining trend of the next hundred years will be digital information driven via mobile platforms. The defining technology for our species, for the next hundred years, will be mobile… David Nelems Our connection to the digital world will literally become a sixth sense. We’ll be studying a digital footprint of consumers, rather than relying on reported behavior Isaac Rogers
  24. 24. Some markets will be mobile only Mobile is just another channel...unless you live in Africa - then its the ONLY channel. In a place like Nigeria if it's not face to face it'll be straight to mobile. Peter Searll Debbie Pruent Emerging markets will be the focus while more and more market research will be conducted about Asia. Mobile surveys will be adopted more easily than any other tool in market research. Aysegul Ataman Scharning
  25. 25. But who will lead? VP, Double Helix The US market is more ahead of the curve than most; at least in my industry, there is more opportunity for virtual research in the US than in, for instance Japan, which can be extremely restrictive with privacy laws and what can be done. The innovation will come from America … China will copy at 20% of the price APAC will probably lead in some of the more advanced, early applications of mobile due to their cultural fascination with technology, manufacturing capacity of low cost devices and robust infrastructure. On the other hand, the US will lead the market from a business perspective, with the rest of the world following on quickly. Garry Kasparov Lenny Murphy
  26. 26. The industry reports will show a different landscape 2012 Mobile Research Non Mobile Research 2030 ** Up to $300bn Mobile Research <0.1 40 Non Mobile Research 40 * Estimates in $bn ** Based on qualitative discussions with industry leaders
  27. 27. Many predictions surrounding 2030 Mobile Market Research will be the industry standard Mobile Market Research will be nothing like it is today
  28. 28. Mobile Market Research will be nothing like it is today  The impact of mobile is colossal  Different data needs a different approach  New research models will evolve  Debriefs and outputs will be more dynamic  Need to embrace change  Implications for us all
  29. 29. Colossal Impact BULLDOZER…..that’s what will be the effect of mobile in MR. A typical MR project will be in the DIY mold where the power is in the hands of the one who needs answers. Biz and MR is going to change. And mobile in MR is NOT just survey apps and the like. We need to have a blinders-off approach. Pravin Shekar
  30. 30. Back to Nostradamus There is a healthy and exciting future for market research albeit one where disruption will fundamentally change the nature of our business. MR as we know it today will not exist in 2030. Data capture replaces Data collection. Synthesizing “Why” questions into people’s consumer experience will replace the traditional questionnaire. Go mobile or go home. The current business model of market research is not sustainable with this level of technological disruption Colin Strong Lenny Murphy I don't think the current model in many agencies is sustainable unless they can use AI to do the analysis and outsourcing can be problematic Graeme Sparshott Richard Scionti
  31. 31. The value of privacy The tension between privacy and sharing of our data will continue, yet we will become more knowledgeable on what it means to share data, and we will see further regulations and guidelines built into data acquisition for commercial purposes. Ian McKinnon . And while there’s an uneasiness associated with this today - I wonder if this is something we’ll just take for granted 20 years from now. Carol Haney People expect that they are being tracked and are comfortable with it – as long as the information is being used to help them in someway. It’s not creepy if it’s USEFUL Jayne Dow
  32. 32. Different data sources need a different approach Challenge the existing measures of the industry. As lifestyles change in response to technology, the research industry needs to ensure they are measuring the right things. The way we get an answer to a question will change. Small clumps of information coming from diverse set of sources. A huge thing that researchers will need to do in the future is letting go of consistency. Graeme Sparshott Alex Johnson Market research will become augmented, bite-sized, and autoanalyzed. Auto collected behavioral data will be dominant with less focus on opinion data. This yields an efficient compilation of data that will help us come to real time decision making points. Peter Kirk
  33. 33. Constant data stream = new skills and players People are increasingly willing to openly provide detailed self profiling, life-streaming around consumption habits, moods and emotions as well as desires and needs. With such a mass of highly individuated data, market research is going to have to get serious about building systems that can handle big data. So the only players that can win in the long game are IT companies that borrow research know-how to build the algorithms. Jamie Burke
  34. 34. Agency role is more specific There is a divide of research skills - skilled in data collection and then figuring out what’s appropriate and useful, and when. Robert Kramer You need an agency to be concise in the collection and insightful in the delivery – combining data collection with consultancy – out of necessity rather than just trying to move up the value chain or make ourselves feel important. Two agencies or one? Arno Hummerston
  35. 35. And so are people Humans are inconsistent, slow and expensive – technology is not Ray Poynter If we don't have a clear vision for our future role and where we are headed as an industry we will struggle to recruit and train our future leaders and innovators. James Burge
  36. 36. The School of Hard Knocks Test, and learn. 80% or indeed 70% today is more than good enough in many scenarios rather than waiting for 100% tomorrow. Simon Falconer Give your people permission to fail – that’s the only way they will be able and willing to try new things. Jayne Dow CEOs and companies should LISTEN. ADAPT. EXPERIMENT. EXPAND.  REPEAT. RAPIDLY. Pravin Shekar
  37. 37. The horse has already bolted The scary part is that most of this Iron-man like technology already exists, its just not quite been put together in the right package (or in the right size) to make it work… we just need to see a consolidation around key services, key providers, and a bringing together of what already exists, along with an industry that’s open enough to accept the new. Joe Webb
  38. 38. It won’t be easy. Many challenges ahead
  39. 39. Connecting with people will be harder We’ll shift from casting wide nets to very narrow ones – because [today] there’s a lot of noise and a lot of waste – so imagine a place where there’s a lot less guessing – and a lot more of a direct relationship between the individual and advertising, buying, selling … Phil Garland Marketing becomes easier in 10 years. Fewer channels to cover, and a more direct connection to the consumer wherever they are, marketers have an easier time finding their consumers. The struggle will be to make a connection with that consumer. We’ll be better at digesting new information and more overall content, it’ll be harder to deliver a marketing message that isn’t directly targeted at the specific consumer. In a way, the consumer is easier to find but harder to touch. Isaac Rogers
  40. 40. Control of your own data Josephine Hansom This move towards so called big data will lead to, under data protection legislation, the user taking a more proactive role in managing their own data. Trade your own data for rewards, be provided with rewards based on the data profiles you upload. Paul Roberts Market research will specialize in meaningful exchanges with consumers. This access will most likely come at a high price as consumers begin to see the value in their opinion and personal data.
  41. 41. Dealing with the data When it comes to the future of big data, we need a reciprocal give and take with the consumer – right now the value exchange is not clear. . David Shim I think/hope there will be better handle on the ‘big data’ topic … adding another 17 years with lots of new cool web information and other services, there will be huge amounts of data … someone needs to sort it out and make sense of it… Jan Schottelndreier So the advent of personalised information requires us to rethink our modus operandi … We will need to change from being providers of non interventionist data interpretation to a more direct role in improving consumer experiences as a direct result of them talking to us … Bob Dance We need to capture knowledge, not just data. That’s where the value lies. Alan Yelsey
  42. 42. Embracing change – the need for new methods Jeremy Carpenter Roxie Strohmenger . Innovations will lead to more data and more complex ways of looking at data, however they will also bring about more creative, engaging and less taxing ways of collecting information from consumers. It’s all about reframing how we get insights from consumers. We must use mobile as a vehicle as it opens up so many new avenues that we didn’t have before. Peter Teachman
  43. 43. Debriefs are not a single event Debriefs can encourage conservative thinking. Insights become powerful, acted upon, through an ongoing dialogue. Business challenges constantly change. Data becomes stale very quickly. Innovations that allow real-time analysis to form actionable insight will emerge. Fast Data will be an organisation’s lifeblood. Ignore the Fast Data and you lose your edge. Edward Appleton Andreiko Kerdemeledis
  44. 44. We need to evolve Short. Focused. We live in a 140 character world – people live in sound bites and their attention span has adjusted to match. We as researchers need to accommodate this shift. Zoe Dowling MR companies will need to adapt their communication styles to how people learn today – this will mean greater use of technology, focussing on the key big learnings, interactive tools, not just the 'presentation workshop‘. Biggest Challenge: The mindsets of research buyers and researchers. The sun is setting on the 200-page quarterly analysis and the 50-page monthly tracker. Researchers will need to learn how to find and tell the stories in new ways. Stuart Ryder Graeme Sparshott
  45. 45. Mobile is the Tool – not the Solution Don’t chase technology. Technology is a tool to uncover insights. Chase insights. Stuart Ryder Jayne Dow The beauty of . mobile is not about the device – it’s the state of being . Expect a dizzying array of choices when it comes to mobile research. But remember mobile doesn’t automatically mean good research. Mobile is simply a medium that gives you the opportunity to get closer to your customers than ever before. It's still takes research skills to make mobile deliver. Steve August
  46. 46. Typical research project? 1. 2. 3. More inputs; blurred qual quant boundaries; more Partnerships with tech businesses; . Client data + open behavioral data + proprietary passive & active behavioural and (short-form) survey data Will also include: • Text analytics/NLP/network analysis..... • Algorithms for more personalised research experience and incentives, improving participation rates and openness (e.g. Amazon) • More inputs from 'quantified self' (aka 'living data') sources • Neuroscience inputs • Video via mobile and other mobile meta data such as location, environmental conditions etc. Simon Falconer
  47. 47. Inertia will remain a problem We are lazy creatures Ben Leet Inertia. Reliance on norms. The hassle of truly embracing emerging markets. Marcus Wikars
  48. 48. Front and center Mobile is Dead. Long Live Mobility. Kim-Fredrik Schneider Mobile market research will have to be a fundamental element of any MR project. To get to the people you want to get to – you have to use mobile – it will be the most facilitating and meaningful point of contact. In a world of digital proliferation and diversification, our understanding of the consumer at the centre of all activity is fundamental. The extent to which mobile is synonymous with the consumer will be a central component of this understanding. Judith Passingham Finn Raben
  49. 49. Not there yet Collecting data using a mobile device is a huge buzz in the industry, but it hasn’t replaced other modes of data collection … yet. When it does happen – it’s going to transform portions of the MR industry. Carol Haney Steve August . I think the future will look more like today than we expect. As an example: I was in the airport, walking past a newsstand where there was a magazine with a grumpy looking Buzz Aldrin with the quote, “You promised us Mars colonies and all we got was Facebook.” The medium opens so many possibilities but it seems to be taking a long time for the industry to embrace these! Fiona Blade
  50. 50. How do we get there?
  51. 51. PANELS
  52. 52. Tech solutions to handle large volumes of qual data
  53. 53. Mobile friendly approximations for long methods
  54. 54. Creative applications of mobile for NEW methods
  55. 55. Some things will remain the same I know that half of the money I spend is wasted. I just don't know which half. Businesses will still have problems that need fixing. Technology, devices will change. But you still need people to answer questions. Technology and inference can only go so far. There is a fundamental need that will remain. Lord Leverhulme Alistair Hill
  56. 56. Much like the Wizard of Oz Like the Scarecrow: Like the Tin Man:  Do we have the brains?  Do we have the heart? And like the Lion:  Do we have the courage?
  57. 57. In Summary $300 bn industry? Mobile the central role Are you ready for 2030?
  58. 58. TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
  59. 59. MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
  60. 60. October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET

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