18ORCheap(Pick Only 2)ANDCheap(All Three All the Time)THEN NOW
Then A Funny Thing Happened19“Engaging in honest, direct conversations with customers and stakeholders is a part of who we are,who we’ve always been.The social web amplifies our opportunity to listen and learn and invest ourselves in two-waydialogue, enabling us to become a better company with more to offer the people who depend onus.”-Michael Dell
Listen……to Be A Better Business,across the Business20From 4,000 posts/day to 26,000 posts/day
First company tohit $1M a day inonline revenueOne of the first companies tolaunch online supportFirst to sell complex configurableitemsLeader in online frictionlesscommerce from order to deliveryDell’s Direct & Online Heritage: Critical EnablerOne of the firstto launch online discussionforumsEarly adopter of social mediaDirect relationships are the basis of our business
Insights MUST Help Drive the Social Business22Develop a platform enabling us to create, share, and act uponconversations to drive innovation, engage customers, andconduct market research.