The Chief Consumer Officer - Outside-in thinking to survive massive change - Insites Consulting

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at Qualitative360 North America 2014
1-3 April 2014, Toronto, Canada

This event is proudly organised by Merlien Live
Check out our upcoming events by visiting http://qual360.com/

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The Chief Consumer Officer - Outside-in thinking to survive massive change - Insites Consulting

  1. 1. APRIL 1-3, 2014 TORONTO
  2. 2. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  3. 3. Massive change @TOMDERUYCK
  4. 4. Structural Collaboration with consumers @TOMDERUYCK
  5. 5. ‘For impact, speed is at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
  6. 6. @TOMDERUYCK
  7. 7. notFaking it @TOMDERUYCK
  8. 8. notDoing everything consumers ask @TOMDERUYCK
  9. 9. notHaving no strategy @TOMDERUYCK
  10. 10. We need to make Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
  11. 11. @TOMDERUYCK
  12. 12. #2 Activation of internal stakehol- ders to take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
  13. 13. Consumer collaboration initiatives #1 @TOMDERUYCK
  14. 14. Know where to start #1 @TOMDERUYCK
  15. 15. Reactive & proactive #1 @TOMDERUYCK
  16. 16. Discovering new opportunities #1 @TOMDERUYCK
  17. 17. Bringing down the silos #1 @TOMDERUYCK
  18. 18. Even the CFO will be happy! #1 @TOMDERUYCK
  19. 19. Keeping onGOing GOing #1 @TOMDERUYCK
  20. 20. #1 @TOMDERUYCK
  21. 21. Avoid a Collaboration Hangover! #1 @TOMDERUYCK
  22. 22. Ambassador Team #1 @TOMDERUYCK
  23. 23. #2 Activation of internal stakeholders to take relevant action @TOMDERUYCK
  24. 24. Marketing our findings #2 @TOMDERUYCK
  25. 25. Online, offline… NO LINE! #2 @TOMDERUYCK
  26. 26. #2 @TOMDERUYCK
  27. 27. #2 @TOMDERUYCK
  28. 28. #2 @TOMDERUYCK
  29. 29. Inspiring and empowering employees at all levels #3 @TOMDERUYCK
  30. 30. What if…? #3 @TOMDERUYCK
  31. 31. HighLow Direct Indirect Levelintheorganization Relationship with consumers #3 @TOMDERUYCK Executives Management Frontline Staff
  32. 32. Activate the Movers & Shakers #3 @TOMDERUYCK
  33. 33. #3 @TOMDERUYCK
  34. 34. Leverage of results & culture externally #4 @TOMDERUYCK
  35. 35. #4 @TOMDERUYCK
  36. 36. #4 Surfing the wave of enthusiasm @TOMDERUYCK
  37. 37. Impact measurement #5 @TOMDERUYCK
  38. 38. Culture #5 @TOMDERUYCK Performance Communication
  39. 39. @TOMDERUYCK CHIEF CONSUMER OFFICER
  40. 40. Consumer Coach People Engager Ecosystem Builder Action Hero @TOMDERUYCK
  41. 41. Ready for a transformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards
  42. 42. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  43. 43. APRIL 1-3, 2014 TORONTO

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