The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting
 

The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting

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The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting Presentation Transcript

  • Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by
  • 1 1 The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
  • How to increase the value of the Diesel Pinterest page?
  • That’s easy!
  • # 1 Brand Identification
  • #2 Brand advocacy
  • #3 Conversion
  • That’s easy!
  • A hybrid methodology Social media listening Social media netnography Quantitative survey Automated visual analysis Qualitative visual analysis Visual based tasks
  • Knowledge leverage The value of the current Pinterest page
  • Huge fans...
  • But no advocates on Pinterest 3277 7125 5657 followers
  • Knowledge leverage What makes them tick
  • The current followers Excitement Fun in life No status quo Impress people Trendy products Branded Luxury brands Show my style
  • HIGH STREET
  • MODEL MAINSTREAM
  • Internal leverage From insight to action
  • A research art exhibition
  • MODEL MAINSTREAM
  • Exteral leverage Did we have an impact?
  • 25
  • Changing the heart, minds & actions 69% website 59% buying 71% knowledge 67% store visit 65% identification
  • +41% +44% 55% wom
  • Moving from reach To relevance
  • Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by