The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting

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The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting

  1. 1. Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by
  2. 2. 1 1 The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
  3. 3. How to increase the value of the Diesel Pinterest page?
  4. 4. That’s easy!
  5. 5. # 1 Brand Identification
  6. 6. #2 Brand advocacy
  7. 7. #3 Conversion
  8. 8. That’s easy!
  9. 9. A hybrid methodology Social media listening Social media netnography Quantitative survey Automated visual analysis Qualitative visual analysis Visual based tasks
  10. 10. Knowledge leverage The value of the current Pinterest page
  11. 11. Huge fans...
  12. 12. But no advocates on Pinterest 3277 7125 5657 followers
  13. 13. Knowledge leverage What makes them tick
  14. 14. The current followers Excitement Fun in life No status quo Impress people Trendy products Branded Luxury brands Show my style
  15. 15. HIGH STREET
  16. 16. MODEL MAINSTREAM
  17. 17. Internal leverage From insight to action
  18. 18. A research art exhibition
  19. 19. MODEL MAINSTREAM
  20. 20. Exteral leverage Did we have an impact?
  21. 21. 25
  22. 22. Changing the heart, minds & actions 69% website 59% buying 71% knowledge 67% store visit 65% identification
  23. 23. +41% +44% 55% wom
  24. 24. Moving from reach To relevance
  25. 25. Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by

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