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Taming the Raging River - Qualitative Research & Social Media - Firefly MB

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at Qualitative360 North America 2014 …

at Qualitative360 North America 2014
1-3 April 2014, Toronto, Canada

This event is proudly organised by Merlien Live
Check out our upcoming events by visiting http://qual360.com/

Published in Business , Technology
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  • 1. APRIL 1-3, 2014 TORONTO
  • 2. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  • 3. TAMING THE RAGING RIVER Qualitative360 Conference - Toronto April 2014 Qualitative Research & Social Media
  • 4. “We would love to have you speak at the conference about qualitatively measuring social media strategy and activity …”
  • 5. my reaction …
  • 6. 4 The Language of Love in Social Media: New Rules for Brand Engagement Consumer In Control Brands Outside Looking In Shift in Balance of Power New Moment of Truth (*2010 Global Firefly Study)
  • 7. MODERATES & MAVENS MAVENS MODERATES
  • 8. THE SHORT ANSWER … DEFINING SOCIAL MEDIA STRATEGY  Humanizing consumer targets  Illuminating behaviors & attitudes  Identifying opportunities EXPLORING SOCIAL MEDIA ACTIVITIES  Assessing & developing concepts  Understanding brand fit  Unleashing the power of ideas
  • 9. “We would love to have you speak at the conference about qualitatively measuring social media strategy and activity …”
  • 10. 8 SOCIAL
  • 11. Listening Measurement SOCIAL SOCIAL
  • 12. CUSTOMER CONVERSATIONS BUSINESS STORIES REAL-TIME OPPORTUNITIES Credit: Natanya Anderson, Director, Social Media & Integrated Mktg, Whole Foods Market at SXSWi Conference 2014
  • 13. We are in the business of having deep, meaningful conversations & observing behavior wherever people are living their lives 11
  • 14. SOCIAL IMMERSION
  • 15. Observe the way people communicate & express themselves Explore real conversations between consumers & brands Understand the right role for the brand
  • 16. OBSERVE
  • 17. Public Persona Acquaintances True “Friends”
  • 18. EXPLORE
  • 19. Polls Private Diaries Discussions Interactive Activities
  • 20. UNDERSTAND
  • 21. 1 to 1 1 to Many
  • 22. DIVE IN
  • 23. ELLEN FENWICK @EllenF_FFMB @FireflyMB_US www.fireflymb.com/us THANK YOU! ▪ illumination ▪ inspiration ▪ impact
  • 24. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  • 25. APRIL 1-3, 2014 TORONTO