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Studying hidden drivers of decision making through implicit research technology - Sentient Decision Science and PepsiCo Frito-Lay

by on Oct 28, 2013

  • 557 views

Presented by Aaron Reid, Chief Behavioural Scientist, Sentient Decision Science ...

Presented by Aaron Reid, Chief Behavioural Scientist, Sentient Decision Science
& Stephen Springfield,Sr. Director, Marketing Innovation, PepsiCo/Frito-Lay
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net

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Studying hidden drivers of decision making through implicit research technology - Sentient Decision Science and PepsiCo Frito-Lay Studying hidden drivers of decision making through implicit research technology - Sentient Decision Science and PepsiCo Frito-Lay Presentation Transcript