Silent prototyping - going from analog to digital - Point Blank
 

Silent prototyping - going from analog to digital - Point Blank

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Presented by Dörte Töllner, Co-Founder and Managing Director ...

Presented by Dörte Töllner, Co-Founder and Managing Director
& Lorri Hofer, Director Consumer Research
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net

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    Silent prototyping - going from analog to digital - Point Blank Silent prototyping - going from analog to digital - Point Blank Presentation Transcript

    • October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET
    • TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
    • MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
    • Silent prototyping: going from analog to digital Workshop proposal 2013
    • WELCOME (10 mins) Welcome Introduction of presenters and participants, followed by a short warm-up exercise. Team building If we consider prototyping as a team process, we should be mindful about this process. This workshop is built around the team experience. Prototyping Prototyping is about teamwork. By building prototypes together in a team, the team members learn a lot about their concept, its qualities and its bugs. Thinking with your hands Prototyping can be called „thinking with your hands.“ Prototypes make ideas tangible. On the other hand, they are more than just models showing an idea and realising it. DT in a nutshell To kick off the session, we will do a brief review of the design thinking process, breezing through each step in 2-3 sentences. Key steps of DT We will use posters visualizing the key steps and messages of Design Thinking. Participants will explain one poster each (or in small teams) to the whole group. Finding business solutions When was the last time you let your haptic (non-verbal) communication abilities lead the way to business solutions? Leave the noise behind! In today’s session we will temporarily leave the conference noise behind and design-think with our hands! DESIGN THINKING IN A NUTSHELL (15 mins) Page 1
    • CHOOSE A TOPIC & BRAINSTORM (30 mins) One topic per team After forming teams, the participants will choose one of 6 mobile research topics (in a fun way, possibly out of hat). This will be their topic for the prototyping exercise. Mobile Research Topics Beyond Surveys: The evolution of mobile research methodologies The business of mobile MR: key investment areas, strategies & business drivers Recruitment, Panel management & Data: protection, sourcing, collection, validation and analysis Mobile technologies: future developments & their impact on MR Leveraging mobile qualitative research for brand management and measurement Consumer engagement in multi-channel environments Generate solutions After teams have a topic to brainstorm on, they will problems. Then, the team chooses a problem to solve and generate as many solutions as possible. No wrong ideas Remember, during brainstorming, there are no wrong ideas. The focus here is on quantity rather than quality of ideas. PROTOTYPING 1 BUILD (15 mins) No more talking! After the brainstorm session, we will move to the prototyping stage. From this point on there will be no more talking! Ready, set, prototype! In total silence, using the one-off PBI MR tactile toolbox, teams will create an analog prototype. Teams will have 15 minutes to complete the construction. Positively surprise yourself! Once we get started, teams should work fast and intuitively. No thinking allowed! Consider that you are working as a team, and accept that whatever comes to your mind may be useful for the group. Prototyping The design challenge for the teams is to collaboratively construct a 3D Model with the objects from the toolbox and the shared workstation. Page 2
    • PROTOTYPING WRAP-UP (15 mins) Present your work Now each team will discuss their prototype for this silence will be broken. After that, one person from the team will present the outcome from the discussion to the whole group. Step 1: What do you see? Team members share what they see with each other. Pay attention to any potential interpretation (which we don‘t want yet). Here, we only share what objectively. For instance „I see matches placed in a triangular position.“ Step 2: What does it mean? Now, team members share within their teams what they think the model means to them. For instance, „The expanding composition means mobile technologies are developing at a rapid speed.“ Step 3: Title your work! Team members will create a title for the piece that captures the essence of their prototype, for instance: „The magic mobile research tool.” Now, one person from the team will present the outcome to the whole group. Team present skits The teams will have 2 minutes to present their skits to the group, telling the story of their future MR solution. This becomes a The amazing MR award After each performance, the group will do a quick round of feedback for each team and select the winner of the MR award. PROTOTYPING 2 SKIT (20 mins) Choose one aspect Each team will then choose one key aspect of the prototype and ideate a performing a short scenario skit. Creating the skit To aid participants in selcting a key aspect and creating a skit, they will receive prepared tools with main characters and possible soundtracks for their skit. outcome to the group in a different format. Page 3
    • CONCLUSION (15 mins) Share the experience At the end of the exercise, all teams will debrief together: How did you experience the silent team work? All teams gather at the front of the space for this. Facilitators should capture key points from this discussion on a big Share observations and feelings Share observations and feelings about thinking with your hands in a team, about the team‘s process, about understanding the other team members activities and behaviours and about decision-making during the team process. Main take-aways What were your main learnings from this session? What and how will you be able to apply this into your daily work life? Visit the other teams Finally, if there is time left, visit the other groups to see what they created and experienced. Page 4
    • Short Description: Learning Outcome: Explore the value and great fun of haptic design thinking and future scenario storytelling in realizing actionable business solutions (special focus on key MR topics). 1. An introduction or refresher in the power of integrating design thinking methods in your work to push forward project effectiveness and generate viable research and business solutions. 2. How to empathize, iterate, design and build solutions closer to the user and company needs. valuable innovations. Concept Description: Internal Workshop Description When was the last time you let your haptic (non-verbal) communication abilities lead the way to business solutions? Let’s temporarily leave the conference noise behind and design-think with our hands! In this workshop you’ll hone your latent haptic communication skills and experience how design thinking methods can support your work. Both the digital and physical worlds are intrinsically haptic. With our body language along with every touch and swipe of our devices, we take ourselves on haptic journeys daily. We aspire to see our research insights translate into simple, real-life solutions so let’s act as both design researcher and UX designer to design-think new solutions, inspiring you to work differently. The workshop context will be centered around the most debated topics in mobile research — so you’ll get a chance to contemplate and debate your MR areas of interest before heading into the plenary conference sessions. Teams of 4 to 6 people – 5 to 7 – teams are given a relevant MR topic to brainstorm on, (not for public, only for PBI and Merlien teams): Page 5
    • TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
    • MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
    • October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET