Seeding Millennials Future Financial Product Purchase - Dstillery

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Seeding Millennials Future Financial Product Purchase - Dstillery

  1. 1. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
  2. 2. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  3. 3. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  4. 4. Seeding Millennials Future Financial Product Purchase Lauren Moores VP of Analytics Amit Phansalkar Chief Data Scientist
  5. 5. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential2 Research
  6. 6. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential3 3 MILLENNIALS 1980 2000
  7. 7. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential4 4 MILLENNIALS 1980 2000 Challenge: initiate engagement with an audience that tends to exhibit low awareness and / or interest in purchasing health and insurance products at this time.
  8. 8. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential5 6AM 7AM 8AM 9AM 11AM 12PM 2PM 7PM 8PM 12AM 4PM The Complete Customer Journey is Physical AND Digital
  9. 9. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential6 Solutions
  10. 10. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential7 1st Party CRM Location Lifestyle Device Apps Context Intelligent Delivery Display Mobile Video TV Native Digital OOH Custom AudienceRaw Data
  11. 11. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential8 Life Insurance Now Dstillery Dscover Data @2014
  12. 12. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential9 The Millennial Footprint
  13. 13. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential10 Cross-Platform Campaign Tablet Display Native
  14. 14. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential11 11 Desktop Behavior Seeds a New Prospect Audience Segment Third-Party Adds a Household with Children Segment Cross-Site Behavior and Known Demographics Seed a New Demographic Landscape Segment Mobile Behavior at Universities Seeds a “Mobile Infusion” Segment C A P T U R E M AT C H C O N N E C T
  15. 15. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential12 Audience Impressions and Site Visit Rate 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 2000000 0.000% 0.020% 0.040% 0.060% 0.080% 0.100% 0.120% ImpressionVolume SiteVisitRate MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014 Impressions Site Visit Index Tablet Display Native
  16. 16. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential13 Audience Behaviors 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 2000000 0.000% 0.020% 0.040% 0.060% 0.080% 0.100% 0.120% ImpressionVolume SiteVisitRate MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014 Impressions Site Visit Index
  17. 17. © 2013 Distillery. All Rights Reserved. Proprietary and Confidential14 Audience Cross-Device Time of Day 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 2000000 0.000% 0.020% 0.040% 0.060% 0.080% 0.100% 0.120% ImpressionVolume SiteVisitRate MassMutual Segment Scale and Performance Jan 24 - Feb 22, 2014 Impressions Site Visit Index
  18. 18. THANK YOU! Lauren Moores VP of Analytics Amit Phansalkar Chief Data Scientist
  19. 19. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  20. 20. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  21. 21. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by

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