Using mobile qualitatively to transform insight generation
Kristin Schwitzer - President - Beacon Research
Dana Slaughter - Principal - Slaughter Branding
Leveraging “in the moment” capabilities of mobile research for insights generation. Evaluating the benefits and pitfalls of using mobile for qualitative research. Giving examples of successful implementation of qualitative research across multiple mobile platforms . Discussing the future of mobile research: what can we expect in the coming years?