November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360
Platinum Sponsor

Media Sponsors

Association Partners
Improving Innovation.

With Clever Co-Creation.
!
!
!

Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013!
Detlef Ha...
How to make
vacuum cleaning
a moment of joy
Results from a
previous online
co-creation!

20.11.2013 | Qualitative 360 Asia...
Today’s joint
challenge:!
New Vacuum Cleaner
Live Co-Creation!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creati...
New Vacuum Cleaner!
Live-Co-Creation Agenda!
Today
§ Our believe and method
§ Preliminary Results Online-Co Creation
§ ...
We believe in
people‘s ingenuity!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

5
„The best way to

get a good idea is

to get a lot of ideas“

Linus Pauling, Nobel Price winner 

for Chemistry (1954) and...
Quelle: Grant Thornton/EIU, 2009

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

7
MIT researchers
confirm:!
Consumers are
much more
innovative
than previously
thought.!

20.11.2013 | Qualitative 360 Asia P...
Consequently our focus: 

Crowdsourcing and Co-Creation.!
Searching for needs!

Open
Innovation!

Market
launch!

Realizat...
Our approach: 

turning the research principle around unveiling revolutionary
ideas at the tail.!

„Head“. Already known. ...
Idea Sources
Workshop idea starters

1.

Online
Forum
Discussions

2.

Online
Creative
Sessions

3.

Social
Media
Analysis...
The approach: !

Filtering theme
specific!
!
➜  Blogs +

Microblogs

(ca. 1 mio. pages) !

➜  News 

(ca. 15 Tsd.)!

➜  Ans...
Online idea generation and filtering
process over night!
Social Media
Analysis
!
!
!
!
!
!
!
!
N > 1 Mio.!

2000!
Idea
dro...
!
Next!

Sorting 

the haystack. !

In search of:!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |...
Text diagnosis with semantic mining!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |

15
Detailed diagnosis:
Frequency & Semantic

Carpet, woven of keywords linked to your query.
The higher the frequency, the bi...
The cluster analysis visualizes themes,
frequencies and keeps all entries
pump
shop

carpet

dry

best
cleaner
bag

new

c...
Real innovation potential lies
at the end of the tail.
Evolutional
Revolutionary

Also mainstream topics contain idea pote...
The creative
springboard:

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

19
The IdeaStream. Shows all 1%ter,
new rarities every single day
!

Thought starter for developing disruptive ideas:
most un...



C hristmas

Idea Board (excerpt)!
!
Astronauts

Units

New space design
variant, any
functions we could
learn from spac...
Build groups > select idea 

!
> deep dive selected idea!

J J

Spy

I wo u
ld lo
v
have
a vac e to
cuum
clean
e
i dent ...
!
Live-Co-Creation rules!
8-12 persons per table, one „host“ (M). 6-10 tables. Co-Creation of one
single issue theme route...
Please bear in mind: some core
questions help to make ideas crisp!

Ø  What‘s my benefit,
what’s the benefit for
others?
...
Please transfer your best ideas into 

testable concept boards !
Title

Idea Visualization/Sketch:

Idea Description

Key ...
Yes, but and!!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

26
Go!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

27
!

Live !
Co-Creation!

Session!
Results !

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |

28
Pure Freedom System
A vacuum cleaner is not necessary
anymore when your house is
equipped with the pure freedom
system.
It...
Needle sucker
Christmas is around the corner and thus
also the trouble of getting rid of all the
Christmas tree needles.
T...
Disney cleaner
With the new Disney cleaner, vacuum
cleaning is much more fun, not only for
kids.
It comes in different sty...
Stress sucker
The first self-operating vacuum cleaner that
assesses the cleaning requirements of
every room and cleans acc...
All-in-One Magneto Vacuum Cleaner
The “Magneto” cleaner can be used for
all kinds of dirt on all kinds of surfaces
in your...
The „My style“ cleaner
My style cleaner offers a range of
features that can be customized in order
to fully meet your pers...
Shoulder Backpack Vacuum Cleaner
The new Shoulder Backpack Vacuum
Cleaner revitalizes your body,
enhances your mood and gi...
Dirt Radar + Hunter
The new “Dirt Radar and Hunter”
cleaner auto-detects floor structures,
identifies and measures the amo...
Cleantone
The cleantone vacuum cleaner is
equipped with Cross-trainer handles.
It enables you to do efficient bodyshaping ...
New Vacuum Cleaner!
Live-Co-Creation Agenda!
Today
§ Our believe and method
§ Preliminary Results Online-Co Creation
§ ...
Improving Innovation.

With Clever Co-Creation.
Part II
!
!
!

Qualitative 360 Asia Pacific, Singapore 21st of Nov. 2013!

...
Yesterday we co-created nine testable
concepts

Online 

Social Media
!
Analysis
!
!
!
!
!
!
!
!


N > 1 Mio.!
!

Semantic...
Online idea generation and filtering
process over night

Online 

Social Media
!
Analysis
!
!
!
!
!
!
!
!


N > 1 Mio.!
!
...
Visual Concept Mapping, process

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

42
Heatmap example,
positive and negative marked areas

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session ...
Visual Concept Mapping, Ranking
Ratio
Pure Freedom System

Needle sucker

Stress sucker

All-in-one Magneto Vacuum cleanin...
Winner Concept VCM overview

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

45
Winner Concept positive comments

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

46
Winner Concept negative comments

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

47
Second best, VCM overview

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

48
Second best positive comments

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

49
Second best negative comments

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

50
Lowest Concept VCM overview

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

51
Lowest Concept negative comments

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

52
Lowest Concept positive comments

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

53
Thank you very much
for co-creating, stay curious!

Detlef Happel
Director Innovation Consulting
Tel +49 241 97828 133
Fax...
Hello!nnovation
The Innovation Division of Dialego AG Aachen I Hamburg I London I Paris I New York

20.11.2013 | Qualitati...
Let’s come together!
Say hello!

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

56
Platinum Sponsor

Media Sponsors

Association Partners
November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360
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Qual360 Asia Pacific Live Co-Creation_Results - Dialego

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Presented by Detlef Happel, Director Innovation Consulting, Dialego
and Katrin Bock, Project Manager, Dialego
at Qualitative360 Asia 2013
19-21 November 2013, Singapore

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/

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Qual360 Asia Pacific Live Co-Creation_Results - Dialego

  1. 1. November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360
  2. 2. Platinum Sponsor Media Sponsors Association Partners
  3. 3. Improving Innovation. With Clever Co-Creation. ! ! ! Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013! Detlef Happel & Katrin Bock, Hello!nnovation Dialego AG, Germany! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 1
  4. 4. How to make vacuum cleaning a moment of joy Results from a previous online co-creation! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 2
  5. 5. Today’s joint challenge:! New Vacuum Cleaner Live Co-Creation! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 3
  6. 6. New Vacuum Cleaner! Live-Co-Creation Agenda! Today § Our believe and method § Preliminary Results Online-Co Creation § Introduction Live Co-Creation § Live Co-Creation Session § Group presentations 05 min. 05 min. 05 min. 35 min. 10 min. § Analysis Live-Co-Creation overnight (150 panelists) Tomorrow § Introduction Idea Filter § Presentation results § Open discussion 05 min. 16:45 – 16:50 10 min. 16:50 – 17:00 10 min. 17:10 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 4
  7. 7. We believe in people‘s ingenuity! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 5
  8. 8. „The best way to
 get a good idea is
 to get a lot of ideas“
 Linus Pauling, Nobel Price winner 
 for Chemistry (1954) and Peace (1963)! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 6
  9. 9. Quelle: Grant Thornton/EIU, 2009 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 7
  10. 10. MIT researchers confirm:! Consumers are much more innovative than previously thought.! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 8
  11. 11. Consequently our focus: 
 Crowdsourcing and Co-Creation.! Searching for needs! Open Innovation! Market launch! Realization
 („R&D“, Product delvelopment)! „Ideation“! Concept
 Development! More effectivity! Doing the right things! More effiviciency! Seaching for solutions! CoCreation! Doing the things right! Source: Prof. Frank Piller, RWTH Aachen! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 9
  12. 12. Our approach: 
 turning the research principle around unveiling revolutionary ideas at the tail.! „Head“. Already known. ! Les innovative– Mainstream.! Co-creation „Belly“. More evolution. Interesting for quantitative & qualitative analysis! „Tail“. Potential Revolution: the one percenter ! Ordinary! Interesting! Heartbeat! LongTail 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 10
  13. 13. Idea Sources Workshop idea starters 1. Online Forum Discussions 2. Online Creative Sessions 3. Social Media Analysis De Bono 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 11
  14. 14. The approach: ! Filtering theme specific! ! ➜  Blogs +
 Microblogs
 (ca. 1 mio. pages) ! ➜  News 
 (ca. 15 Tsd.)! ➜  Answer
 Boards
 (thousands)! ➜  other sources! ! ! (open social web areas)! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 12
  15. 15. Online idea generation and filtering process over night! Social Media Analysis ! ! ! ! ! ! ! ! N > 1 Mio.! 2000! Idea drops! Semantic Mining ! Live
 Co-Creation 
 Workshop ! ! ! 20
 ! ! ! ! Idea! ! Boards
 ! (excerpt)! n=80-100 ! ! 9! ! Concept-! Boards! Online
 VCM
 IdeaFilter
 ! ! ! ! 
 ! ! n=150 ! Winner
 Concept
 ! 6, ... 2, ... 1 ! ! Concept-! Boards! 1.000.000 entries ... 
 ... 2.000 idea drops 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 13
  16. 16. ! Next! Sorting 
 the haystack. ! In search of:! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 14
  17. 17. Text diagnosis with semantic mining! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 15
  18. 18. Detailed diagnosis: Frequency & Semantic Carpet, woven of keywords linked to your query. The higher the frequency, the bigger the word. Offering a quick insight in what’s “hot” Showing insights in word-relations, building up a story ContentCarpet SemanticMap Insights in main benefit Themens across 9 categories Skyline Gaining a deeper insight in the Emotions linked to the query Emotion Radar Clusters of the main Themes InnovationMap Daily stream of innovative ideas, to be captured on the idea board IdeaStream
  19. 19. The cluster analysis visualizes themes, frequencies and keeps all entries pump shop carpet dry best cleaner bag new car pool wet 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 17
  20. 20. Real innovation potential lies at the end of the tail. Evolutional Revolutionary Also mainstream topics contain idea potentials. At the edges. Evolutional 18.09.2013 | Hello!nnovation | Consulting Model | 18
  21. 21. The creative springboard: 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 19
  22. 22. The IdeaStream. Shows all 1%ter, new rarities every single day ! Thought starter for developing disruptive ideas: most unusual terms in the“vacuum cleaning”context 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 20
  23. 23. 
 C hristmas Idea Board (excerpt)! ! Astronauts Units New space design variant, any functions we could learn from space shuttle technology Fitness Dirt Radar Shoulder Worko ut while vacuum cleaning Floor mats Strong but gentle on floor mats Any seasons ed ition for C hris tmas, perfectly cleans needles under C hris tmas tree Different units composing vacuum-cleaner, Backpack new composite vacuum, new design straps to wear over shoulder Friends Mattress A modern Cleaner should have Social Media Functions Works also well on dust and Room mites Sucker Instant dirt Dust Spy Room and dust dirt level cleaning of diagnose I would love to the entire have a vaccuum room cleaner which identifies and eliminates hidden dirt Sonic Dishes Ideas, how to clean dishes Customized products The my style cleaner Doggies little helper Scent Cleaning plus pleasant fragrance spray Somebody please invent a dog shit vacuum cleaner !!! Vacuum body shining or turning from red to green when done Kids Custom Sonic waves helping cleaning Blue A Disney Style Vacuum Cleaner Music Box Turning noises into music Crystal Crystal clear case 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 21
  24. 24. Build groups > select idea 
 ! > deep dive selected idea! J J Spy I wo u ld lo v have a vac e to cuum clean e i dent r which ifies and elimi n hi dde ates n d ir t Sho u ld er Bac kp vacu ack u s trap m, new s to ov w ea er sh o uld r er J J J J J J Du s t J J 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 22
  25. 25. ! Live-Co-Creation rules! 8-12 persons per table, one „host“ (M). 6-10 tables. Co-Creation of one single issue theme route per table. Table change after 15 min. The host stays and introduces new participants to already generated ideas.! ! J J J J J J J J J J J J J J J J J J J J J J 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J 23
  26. 26. Please bear in mind: some core questions help to make ideas crisp! Ø  What‘s my benefit, what’s the benefit for others? Ø  How does the idea feel? Ø  Why do I believe in the idea? Ø  Why could it be attractive and relevant also for others? J J J J J J J J J J 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 24
  27. 27. Please transfer your best ideas into 
 testable concept boards ! Title Idea Visualization/Sketch: Idea Description Key Benefit 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 25
  28. 28. Yes, but and!! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 26
  29. 29. Go! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 27
  30. 30. ! Live ! Co-Creation! Session! Results ! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 28
  31. 31. Pure Freedom System A vacuum cleaner is not necessary anymore when your house is equipped with the pure freedom system. It is integrated in your air-conditioning system and sucks in all the dirt from the air. At the same time the air gets purified. The system is invisible, but delivers holistic purification. It works basically the same as an air hockey table, just the other way round. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 29
  32. 32. Needle sucker Christmas is around the corner and thus also the trouble of getting rid of all the Christmas tree needles. The needle sucker solves that problem for you. It is a stand alone “vacuum cleaner” with great suction power. You just place it next to the Christmas tree and it sucks in all needles. Of course it can also be used for other material, like broken glass or flour that you spilled in the kitchen. Due to its strong suction power it is also ideal for hard to reach areas. It is effortless and due to its high cleaning power benefits your health. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 30
  33. 33. Disney cleaner With the new Disney cleaner, vacuum cleaning is much more fun, not only for kids. It comes in different styles (e.g. “cars”) and features. Depending on the character it can talk or sing and motivates children to help in the household. This way kids are happy to take the responsibility of cleaning their own room. It is not only fun, but also efficient: different pipes and brushes support you in every cleaning job. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 31
  34. 34. Stress sucker The first self-operating vacuum cleaner that assesses the cleaning requirements of every room and cleans accordingly. It has a built-in software that analyses the dirt level for every part of the room and selects the appropriate cleaning program. It monitors the dirt level throughout the cleaning process and only when the analysis shows that there is no dirt left, the job is completed and the vacuum cleaner moves on. You do not have to invest any time or effort any more for a spotless apartment. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 32
  35. 35. All-in-One Magneto Vacuum Cleaner The “Magneto” cleaner can be used for all kinds of dirt on all kinds of surfaces in your house. You only need one product for your whole house. Depending on the type of dirt you can use one of several engines. In addition it is also equipped with different cleaning parts for different kinds of surfaces. All parts are easily detached and assembled using magnetic power. So just select the parts you need for the cleaning job at hand and enjoy the great power of “Magneto”. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 33
  36. 36. The „My style“ cleaner My style cleaner offers a range of features that can be customized in order to fully meet your personal cleaning needs. You can e.g. pre-set different cleaning programs (quick vs. extended), the type of dirt or the type of surface. In addition the “my style” cleaner measures its performance and can optionally send you a ‘cleaning report’ via e-mail or Facebook. With its build-in voice recognition system it is very convenient and easy to use. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 34
  37. 37. Shoulder Backpack Vacuum Cleaner The new Shoulder Backpack Vacuum Cleaner revitalizes your body, enhances your mood and gives you more freedom. - It massages & heats the back while you are vacuuming. - You want to carry it on your back because it is wireless, fashionable and it plays music instead of making noise. - Since it is a back pack cleaner you have a hand free for doing other things like doing phone calls. - Plus if you want it allows you to carry your baby on the back. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 35
  38. 38. Dirt Radar + Hunter The new “Dirt Radar and Hunter” cleaner auto-detects floor structures, identifies and measures the amount of dirt and bacteria on floors and other surfaces (e.g. Sink, air-condition ventilator) and decently removes it all. With these functions this new vacuum cleaner delivers perfect floor and air purity. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 36
  39. 39. Cleantone The cleantone vacuum cleaner is equipped with Cross-trainer handles. It enables you to do efficient bodyshaping workouts while vacuuming carpets and floors. With the handles you move the cleaner towards the areas to be cleaned. A sound system is giving a „clean“ tone when the area is done. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 37
  40. 40. New Vacuum Cleaner! Live-Co-Creation Agenda! Today § Our believe and method § Preliminary Results Online-Co Creation § Introduction Live Co-Creation § Live Co-Creation Session § Group presentations 05 min. 05 min. 05 min. 35 min. 10 min. § Analysis Live-Co-Creation overnight (150 panelists) Tomorrow § Introduction Idea Filter § Presentation results § Open discussion 05 min. 16:45 – 16:50 10 min. 16:50 – 17:00 10 min. 17:10 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 38
  41. 41. Improving Innovation. With Clever Co-Creation. Part II ! ! ! Qualitative 360 Asia Pacific, Singapore 21st of Nov. 2013! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 39
  42. 42. Yesterday we co-created nine testable concepts Online 
 Social Media ! Analysis ! ! ! ! ! ! ! ! 
 N > 1 Mio.! ! Semantic analysis ! 2000! Idea drops! Live
 Co-Creation 
 Workshop ! ! ! ! 20
 ! ! ! Idea! ! Boards
 
 (excerpt)! ! n=80-100 ! ! 9! ! Concept-! Boards! Online
 VCM
 IdeaFilter
 ! ! ! ! 
 ! ! ! n=150 ! Winner
 Concept
 ! 6, ... 2, ... 1 ! ! Concept-! Boards! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 40
  43. 43. Online idea generation and filtering process over night Online 
 Social Media ! Analysis ! ! ! ! ! ! ! ! 
 N > 1 Mio.! ! Semantic analysis ! 2000! Idea drops! Live
 Co-Creation 
 Workshop ! ! ! ! 20
 ! ! ! Idea! ! Boards
 
 (excerpt)! ! n=80-100 ! ! 9! ! Concept-! Boards! Online
 VCM
 IdeaFilter
 ! ! ! ! 
 ! ! ! n=150 ! Winner
 Concept
 ! 6, ... 2, ... 1 ! ! Concept-! Boards! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 41
  44. 44. Visual Concept Mapping, process 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 42
  45. 45. Heatmap example, positive and negative marked areas 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 43
  46. 46. Visual Concept Mapping, Ranking Ratio Pure Freedom System Needle sucker Stress sucker All-in-one Magneto Vacuum cleaning The ‘My Style’ cleaner Shoulder Backpack Vacuum Cleaner Dirt Radar + Hunter Cleantone J L J L J L J L J L J L J L J L -0,08 0,09 0,26 0,36 0,08 -0,08 0.20 -0.43 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 44
  47. 47. Winner Concept VCM overview 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 45
  48. 48. Winner Concept positive comments 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 46
  49. 49. Winner Concept negative comments 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 47
  50. 50. Second best, VCM overview 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 48
  51. 51. Second best positive comments 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 49
  52. 52. Second best negative comments 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 50
  53. 53. Lowest Concept VCM overview 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 51
  54. 54. Lowest Concept negative comments 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 52
  55. 55. Lowest Concept positive comments 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 53
  56. 56. Thank you very much for co-creating, stay curious! Detlef Happel Director Innovation Consulting Tel +49 241 97828 133 Fax +49 241 97828 118 detlef.happel@hello-innovation.com Katrin Bock Project Manager Tel +49 241 97828 159 Fax +49 241 97828 118 katrin.bock@dialego.com Hello!nnovation powered by Dialego AG Karmeliterstr. 10 52064 Aachen info@dialego,com www.hello-innovation.com www.dialego.com 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 54
  57. 57. Hello!nnovation The Innovation Division of Dialego AG Aachen I Hamburg I London I Paris I New York 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 55
  58. 58. Let’s come together! Say hello! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 56
  59. 59. Platinum Sponsor Media Sponsors Association Partners
  60. 60. November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360
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