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Overcoming the challenges of communicating online without non-verbal cues - IKM

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  • 1. Overcoming the challengesof communicating onlinewithout non-verbal cues1Ilka Kuhagen, IKMMunich, GermanyMerlienBerlin 16/17 April 2003#qual360
  • 2. © IKM International Qualitative Research|Communication260% Body language+smells,+taste,+....90% >Non Verbal
  • 3. © IKM International Qualitative Research|Non Verbal Communication Facial Expressions Eye Gestures Movements Distance Reaction: Blushing, Sweating Voice: level, volume, tonality Pauses3
  • 4. © IKM International Qualitative Research|Traditional Qualitative: Focus Groups4
  • 5. © IKM International Qualitative Research|Non-Traditional Qualitative: Online5
  • 6. © IKM International Qualitative Research|Online Quali is called „text only“ but....6Fonts: size+typeCAPITAL lettersBold/Italic/UnderlinedHighlightsColors for FontsEmoticons !!! ??? … *bb*AvatarsProfilesNew LanguagePhotosVideosWebcamInternet
  • 7. © IKM International Qualitative Research|Emoticons7:-D:-0:-/:-#xD;-)(*_*)(U_U)(^_^)
  • 8. © IKM International Qualitative Research|Sound and Action Words8 *argh* *ugh* *hihihi* *grin* *rofl* *!* *!!* *!!!* *hmmmm* *...*
  • 9. © IKM International Qualitative Research|Avatars9 Choice of Avatar tells about the respondent!o Animalso Flowerso Comics helps moderator identify respondents Photos used as avatar Gives the real image But data protection issues…
  • 10. © IKM International Qualitative Research|Digital Media10Many ways to include pictures: Respondents uploadphotos/videos Search the Internet forappropriate photos (googleimages) or videos (youtube) Mail photos and moderatoruploads Webcam (real time orrecorded) Voice Recording (mp3-uploads) …
  • 11. © IKM International Qualitative Research| 11Probing – Building Rapport
  • 12. © IKM International Qualitative Research| 12User Profile
  • 13. © IKM International Qualitative Research|Picture Sort13
  • 14. © IKM International Qualitative Research|Card Sort14
  • 15. © IKM International Qualitative Research|Fingerpointing15
  • 16. © IKM International Qualitative Research|Fingerpointing and more…16
  • 17. © IKM International Qualitative Research|Show me faces17
  • 18. © IKM International Qualitative Research|Storytelling: Blogging18
  • 19. © IKM International Qualitative Research| 19Add Visuals, Videos, Websites …
  • 20. © IKM International Qualitative Research|Add Webcams20
  • 21. © IKM International Qualitative Research|Webcam Group21
  • 22. © IKM International Qualitative Research|Online Qualitative Research22
  • 23. © IKM International Qualitative Research| 23IKM – International Qualitative Marketing ResearchMunich, GermanyMobile: +49(0)170-8688240skype: ilkakuhagenTwitter: ilkakuhagen@ ilka.kuhagen@ikmarketing.dewww.ikmarketing.de Now a proud member of www.thinkglobalqualitative.com

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