Multiple Choice Research - Advanis

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Multiple Choice Research - Advanis

  1. 1. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
  2. 2. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  3. 3. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  4. 4. @AdvanisInsights
  5. 5. @AdvanisInsights
  6. 6. @AdvanisInsights
  7. 7. @AdvanisInsights
  8. 8. @AdvanisInsights
  9. 9. @AdvanisInsights 78% 61% 44% 34% 14% 16% 27% 36% 40% 69% 6% 11% 20% 27% 18% 13 to 17 18 to 24 25 to 44 45 to 64 65+ SMS IVR Web
  10. 10. @AdvanisInsights
  11. 11. @AdvanisInsights
  12. 12. 1. Preferred response methods vary considerably across respondents; 2. The Choice approach results in higher response rates; and 3. The Choice approach ensures that results are representative. @AdvanisInsights
  13. 13. @AdvanisInsights
  14. 14. @AdvanisInsights N = ~7,000 per month
  15. 15. @AdvanisInsights
  16. 16. @AdvanisInsights
  17. 17. @AdvanisInsights
  18. 18. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  19. 19. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  20. 20. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by

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