Mobile communities - A new and faster way to connect with people, in an always on world - Kiosk

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Mobile communities - A new and faster way to connect with people, in an always on world - Kiosk

  1. 1. Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by
  2. 2. Q U A L I T A T I V E I s t a n b u l - 3 6 0 F e b r u a r y 2 0 1 4
  3. 3. MOBILE INTERNET HAS CHANGED THE WAY WE LIVE In the world there are currently around 6.8 billion mobile subscriptions and 7.1 billion people
  4. 4. MOBILE IS INTRINSICALLY SOCIAL
  5. 5. THIS IS WHAT OUR APP LOOKS LIKE
  6. 6. To view the video please visit: http://kiosk-hq.com/videos/
  7. 7. STYLIST MAGAZINE ONGOING PANEL
  8. 8. RAPP AND BACARDI COMMUNICATIONS STRATEGY
  9. 9. BBC GLOBAL NEWS NETWORK
  10. 10. BREAKING NEW GROUND THROUGH MOBILE IN NIGERIA
  11. 11. CONVINCING CLIENTS HAS BEEN A CHALLENGE
  12. 12. BUT IN RECENT MONTHS WE’VE SEEN A SHIFT
  13. 13. JOINING THE DOTS IS NO LONGER A “NICE TO HAVE” - IT IS A MUST HAVE
  14. 14. BY NURTURING INTIMATE RELATIONSHIPS
  15. 15. PEOPLE WANT TO SHARE THEIR LIVES WITH US
  16. 16. SO WE CAN REACH OUT IN THE MOMENT
  17. 17. WITH REACH ACROSS THE GLOBE
  18. 18. IT’S ALL ABOUT THE JOURNEY
  19. 19. AS INNOVATORS IN MOBILE
  20. 20. ALWAYS KEEN TO LEARN ABOUT AND SHARE WHAT OTHERS ARE DOING IN THE MOBILE SPACE @kioskhq
  21. 21. 20
  22. 22. • Communicate constantly with your community members and your clients – a two way dialogue is vital especially when you tackle a project together for the first time. • Don’t push mobile, when there are better way of doing things. Mobile is another way of doing things, often better, but not always the best • Share case studies, ask questions, help others – the more people are better informed on mobile, the better • Make it fun, keep it focused • Practice what you preach – use your phone to document your life. Experience it together with your clients and community members • Keep it simple, engaging
  23. 23. Created by Kirsty Higgins E: kirsty.higgins@kiosk-hq.com Tel: +44 207053 1273 T: @kioskhq A : 4 th F l o o r , 1 R i v e r s i d e , M a n b r e R o a d , L o n d o n W 6 9 W A
  24. 24. Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by

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