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Market Research on Trial - Does Market Research Need Reinvention - Lumi

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  • 1. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 2. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 3. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 4. Powerpoint TemplatesPowerpoint Templates Market Research on Trial Does Market Research Need Reinvention?
  • 5. Powerpoint TemplatesPowerpoint Templates The Judge Dan Foreman – President of ESOMAR
  • 6. Powerpoint TemplatesPowerpoint Templates The Judge Dan Foreman – President of ESOMAR
  • 7. Powerpoint Templates Previous investigations (2030 Vision): • Mobile Market Research will be everywhere • Mobile Market Research will have invented new methodologies • The industry will be 10 X larger • We will laugh at how stupid we were in 2013 • There will be some major industry extinctions • Here today are the pioneers – holding the sword of Damocles
  • 8. Powerpoint Templates Will Singapore be at the next Winter Olympics? Vote Now Question for the Jury: 1. Yes 2. No
  • 9. Powerpoint TemplatesPowerpoint Templates Market Research on Trial Does Market Research Need Reinvention?
  • 10. Powerpoint TemplatesPowerpoint Templates The Prosecution Robbie Vigers – Managing Director, Lumi
  • 11. Powerpoint TemplatesPowerpoint Templates The Prosecution Robbie Vigers – Managing Director, Lumi
  • 12. Powerpoint TemplatesPowerpoint Templates Market Research on Trial Does Market Research Need Reinvention?
  • 13. Powerpoint TemplatesPowerpoint Templates The Defence ????
  • 14. Powerpoint TemplatesPowerpoint Templates The Defence ????
  • 15. Powerpoint TemplatesPowerpoint Templates Opening Statement Prosecution
  • 16. Powerpoint Templates Witness #1: B V Pradeep Global Vice President – CMI – Market Clusters
  • 17. Powerpoint Templates Witness #2: Amy Shi-Nash Director, R&D Lab at SingTel
  • 18. Powerpoint Templates Witness #3: Ian St-Maurice McKinsey, Asia-Pacific Marketing & Sales Practice
  • 19. Powerpoint Templates Witness #4: Nic Hall Director - CSI at TNS Singapore
  • 20. Powerpoint Templates
  • 21. Powerpoint Templates Witness #4: Nic Hall Director - CSI at TNS Singapore
  • 22. Powerpoint Templates Witness #5: Maya Madhusoodan Research Director at Hall & Partners
  • 23. Powerpoint Templates Witness #6: Karthik.Venkatakrishnan Executive Director - TNS Singapore
  • 24. Powerpoint Templates Witness #7: Neil Gains TapestryWorks, Behavioural Scientist
  • 25. The market research industry is out of date, boring and needs reinvention!
  • 26. What CEOs say about market research Not very Very Source: ESOMAR Research World / ARF (2005)
  • 27. Is market research in denial? Source: Boston Consulting Group (2009)
  • 28. “I’m so tired of getting reams of data ….” Brand Manager, Travel Industry (source: BCG)
  • 29. “I want something that links financial performance to consumer thinking.” Marketing VP, CPG (source: BCG)
  • 30. The voice of the customer in the board room
  • 31. The business of pattern recognition
  • 32. Divider slide Divider slide Chief Insight Officer? • Voice of the customer • Connecting the dots • Simplifying complexity
  • 33. Thank You www.tapestryworks.asia
  • 34. Powerpoint Templates Witness #7: Neil Gains TapestryWorks, Behavioural Scientist
  • 35. Powerpoint Templates Witness #8: Christophe Ovaere ZappiStore, Sales & Marketing Director
  • 36. Powerpoint TemplatesPowerpoint Templates Closing Statement Prosecution
  • 37. Powerpoint Templates See the whites of their eyes:
  • 38. Powerpoint TemplatesPowerpoint Templates Closing Statement Prosecution
  • 39. Powerpoint Templates Further Evidence:
  • 40. Powerpoint Templates Page 38 Does the Market Research industry need to be reinvented? 1. Yes 2. No Vote Now Question for the Jury:
  • 41. Powerpoint Templates The Verdict:
  • 42. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 43. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  • 44. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net

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