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www.mrmw.net
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LEVERAGING MOBILE TECHNOLOGIES
FOR RETAIL CHANNEL SURVEY
TUNG, WHYE LOON; LIN, XIAOYU; BANKS, TIMOTHY
NIELSEN SINGAPORE, M...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
2
Help our clients have the
most complete understanding
of con...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
3
If consumers:
• Watch it
• Read it
• Listen to it
• Play it
...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
4
RETAIL CHANNEL SURVEY – UNDERSTANDING THE
MARKET SIZE & COMP...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
5
FROM PAPER-BASED TO MOBILE RETAIL CHANNEL SURVEY
Now - Surve...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
6
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
7
THE INFOCOMM TECHNOLOGY (ICT) ERA
• Great opportunities for ...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
8
Navigation & Geo-fencing
Data analytics & quality engine
Sur...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
9
COMPONENT #1: NAVIGATION & GEO-FENCING
 Each survey block/a...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
10
COMPONENT #2: PATH-TRACKING
 Helps to improve coverage lev...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
11
COMPONENT #3: DATA ANALYTICS ENGINE
 Checks completeness a...
Copyright©2013TheNielsenCompany.Confidentialandproprietary.
12
QUESTIONS?
THANK YOU!
Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partne...
Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net
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Leveraging Mobile Technologies for Retail Channel Survery - Nielsen

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Leveraging Mobile Technologies for Retail Channel Survery - Nielsen

  1. 1. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  2. 2. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  3. 3. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  4. 4. LEVERAGING MOBILE TECHNOLOGIES FOR RETAIL CHANNEL SURVEY TUNG, WHYE LOON; LIN, XIAOYU; BANKS, TIMOTHY NIELSEN SINGAPORE, MEASUREMENT SCIENCE INNOVATION LAB 47 SCOTTS ROAD #13-00 GOLDBELL TOWERS S(228233)
  5. 5. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 2 Help our clients have the most complete understanding of consumers worldwide Our Mission
  6. 6. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 3 If consumers: • Watch it • Read it • Listen to it • Play it • Share it • Interact with it • Or buy it Nielsen provides unique insights into their behavior
  7. 7. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 4 RETAIL CHANNEL SURVEY – UNDERSTANDING THE MARKET SIZE & COMPOSITION Number of sales outlets, types of outlets, products carried, panel recruitment
  8. 8. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 5 FROM PAPER-BASED TO MOBILE RETAIL CHANNEL SURVEY Now - Survey using deviceBefore - Survey using paper
  9. 9. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 6
  10. 10. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 7 THE INFOCOMM TECHNOLOGY (ICT) ERA • Great opportunities for MR innovations • Offers wider reach & faster turnaround • Digitization of data • Higher throughput & better quality control • Advancement in mobile communications, GPS • Seamless integration of front- and back-end We can leverage on technologies to enhance efficiency and drive data quality improvements
  11. 11. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 8 Navigation & Geo-fencing Data analytics & quality engine Survey path-tracking LEVERAGING TECHNOLOGIES FOR SURVEY
  12. 12. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 9 COMPONENT #1: NAVIGATION & GEO-FENCING  Each survey block/area has GIS digital boundaries  Boundaries overlaid on street map and display on HHT/mobile device  GPS system helps to guide data collectors to assigned survey areas and prevent them from straying into neighboring areas
  13. 13. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 10 COMPONENT #2: PATH-TRACKING  Helps to improve coverage levels & prevents data collector missing part(s) of survey area  Supervisor can monitor progress of data collector  Improves efficiency and quality of data collection process by mitigating double- counting
  14. 14. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 11 COMPONENT #3: DATA ANALYTICS ENGINE  Checks completeness and response logic of surveys  Monitor growth trends by retail channel type and flags quality issue if there is huge divergence  Reduces data cycle time and enhances data quality for continuous retail universe estimation and update Statistician (Retail universe computation) Chain of BUs and processes handling the data Data upload Field data collector Data quality report Data quality issue is raised long after collection has ended
  15. 15. Copyright©2013TheNielsenCompany.Confidentialandproprietary. 12
  16. 16. QUESTIONS? THANK YOU!
  17. 17. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  18. 18. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  19. 19. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
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