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Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
Is Mobile Qual a New Method - Field Agent
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Is Mobile Qual a New Method - Field Agent

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Published on

at Qualitative360 North America 2014 …

at Qualitative360 North America 2014
1-3 April 2014, Toronto, Canada

This event is proudly organised by Merlien Live
Check out our upcoming events by visiting http://qual360.com/

Published in: Business, Technology
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Transcript

  • 1. APRIL 1-3, 2014 TORONTO
  • 2. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  • 3. Same Methodology: New Technology Unique Features Guidelines and Regulations 2 Is Mobile Qual a New Method? 1 2 3 © Field Agent, Inc. 2014
  • 4. Mobile Interview Mobile Community Same Methodology: New Technology Shop-a-long In Person Interview Online Community + + © Field Agent, Inc. 2014 1
  • 5. Unique Features (Quality Control) History Time Stamp GPS Marker Media © Field Agent, Inc. 2014 2
  • 6. © Field Agent, Inc. 2014 Guidelines and Regulations3
  • 7. © Field Agent, Inc. 2014 Guidelines and Regulations3 Key principles •  Distinguishing market, social and opinion research as a purpose •  Conforming to law •  Consent and notification •  Protecting personal data •  Ensuring no harm •  Children •  Reputation of the industry •  Reporting Special considerations for certain social media •  Downloadable and web-based apps •  Passive data collection •  Photographs, video and audio recordings •  Mystery Shopping •  Incidental data •  Appropriate design
  • 8. A few things that we’ve learned along the way… © Field Agent, Inc. 2014
  • 9. Why people freely engage on mobile? •  People are now used to sharing thoughts and photos •  New Apps enable sharing photos in a fast and easy way •  Mobile Technology providers are capitalizing on a normal progression Technology è usage è habit (code/app) © Field Agent, Inc. 2014
  • 10. Where does Mobile fit? Mobile (locationspecific) Knowledge Networks Knowledge Networks Mobile (locationspecific) 1 10 Familyand Friends Familyand Friends PanelD PanelC PanelB PanelA Consumer Centric Shopper Centric National (location specific) Representative PanelD PanelC PanelB PanelA Panelusingcell phones © Field Agent, Inc. 2014
  • 11. How we connect via Mobile © Field Agent, Inc. 2014 Web App TextNative App
  • 12. Passive Quant Qual © Field Agent, Inc. 2014 Mobile Data Categories ? 123?
  • 13. Hackers Device Size Trust in Data © Field Agent, Inc. 2014 Issues with Mobile “Today”
  • 14. Speed Cost Coverage © Field Agent, Inc. 2014 Where does Mobile win? Point of Influence™
  • 15. Mobile Supplements Current Research © Field Agent, Inc. 2014
  • 16. Point of Influence™ © Field Agent, Inc. 2014
  • 17. Zero Moment of Truth (determining a need/want) First Moment of Truth (product/service selection) Second Moment of Truth (product/service usage) Information at the Point of Influence™ Point of Influence™: ? 123insights data photos video © Field Agent, Inc. 2014
  • 18. © Field Agent, Inc. 2014 Conducting Private Projects Second Moment of Truth (product/service usage)
  • 19. R&D Example © Field Agent, Inc. 2014
  • 20. Sample Photos Diaper After Use Diaper After Use © Field Agent, Inc. 2014
  • 21. Conducting Ideation and Concept Testing © Field Agent, Inc. 2014
  • 22. Usage Confirmation(In Home example) Electric Outlets Media Mount Device Mount Lighting © Field Agent, Inc. 2014
  • 23. Device Adaptors Electric Outlets Lighting Integrated adaptors or USB hookups for popular devices Neat, organized electrical outlets integrated Rope and clip lighting that fits without overheating Concept Testing © Field Agent, Inc. 2014 Usage Confirmation(In Home example)
  • 24. 23 Rick West CEO, Field Agent rick.west@fieldagent.net Jeff Doucette General Manager, Field Agent Canada jeff.doucette@fieldagentcanada.com Contact Information
  • 25. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  • 26. APRIL 1-3, 2014 TORONTO

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