Integrating intelligence delivering inspirational insights for innovation - orc international

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Integrating intelligence delivering inspirational insights for innovation - orc international

  1. 1. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  2. 2. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  3. 3. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  4. 4. Integrating Intelligence Delivering Inspirational Insights for Innovation
  5. 5. 2014 ORC International Proprietary and Confidential 2 ON THE MENU
  6. 6. 2014 ORC International Proprietary and Confidential 3 DIGESTING CURRENT DATA BUT LOOKING FOR MORE GUT BASED RESEARCH RESEARCH BASED GUT
  7. 7. 2014 ORC International Proprietary and Confidential 4 INPUTS FROM ACADEMIA: TRACKING SINGAPOREAN VALUES Dr. Siok Kuan Tambyah
  8. 8. 2014 ORC International Proprietary and Confidential 5 INPUTS FROM 50+ MARKETERS: UNDERSTANDING SINGAPORE
  9. 9. 2014 ORC International Proprietary and Confidential 6 INFORMATION OVERLOAD
  10. 10. 2014 ORC International Proprietary and Confidential 7 HOW GOOD IS MOBILE DATA?
  11. 11. 2014 ORC International Proprietary and Confidential 8 ONLINE VS MOBILE ONLINE MOBILE
  12. 12. 2014 ORC International Proprietary and Confidential 9 TAXI
  13. 13. 2014 ORC International Proprietary and Confidential 10 MOBILE APP RESPONDENTS MORE LIKELY TO RESPOND WITHIN THE HOUR OF EXPERIENCING THE SERVICE
  14. 14. 2014 ORC International Proprietary and Confidential 11 MOBILE APP: HIGHER VARIATION IN RESPONSES Variance in Satisfaction scores, across all services: Online Mobile App Mean rating 3.22 3.27 Indexedscores Mobile App130 Online100
  15. 15. 2014 ORC International Proprietary and Confidential 12 VARIATION IN RESPONSES High frequency services Food (Coffee shop, hawker centre, food court), Transport (MRT / Bus / Taxi) Variance in Satisfaction scores (Indexed scores, with Online at 100) Low frequency services Banking, Fine dining, gas station, shopping, medical, health and well-being 135 130 125 100 100 100 Higher frequency services All services Lower frequency services Mobile app Online
  16. 16. 2014 ORC International Proprietary and Confidential 13 MOBILE LUNCH DIARY
  17. 17. 2014 ORC International Proprietary and Confidential 14 DEBUNKING THE MYTH OF MOBILE APATHY Engaged respondents talk more…not less.
  18. 18. 2014 ORC International Proprietary and Confidential 15 VERBATIM OVERLOAD: FOOD FOR THOUGHT!
  19. 19. 2014 ORC International Proprietary and Confidential 16 DEEPER UNDERSTANDING OF VERBATIMS THROUGH MULTI- MEDIA DATA USING PICTURE COLLAGES Usual Lunch Rice
  20. 20. 2014 ORC International Proprietary and Confidential 17 BLOATED WITH DATA
  21. 21. 2014 ORC International Proprietary and Confidential 18 INTEGRATION
  22. 22. 2014 ORC International Proprietary and Confidential 19 INTEGRATION
  23. 23. 2014 ORC International Proprietary and Confidential 20 QUESTIONS?? INTEGRATING INTELLIGENCE TO FUEL INSPIRATIONAL INSIGHTS Inputs from research and other sources Workshop facilitated by us Sparks creativity and integrates intelligence Clear direction for marketing
  24. 24. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  25. 25. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net
  26. 26. March 4-7, 2014 Ramada Hotel, Singapore www.mrmw.net

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