Improving lives through better careers jobstreet


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Improving lives through better careers jobstreet

  1. 1. March 4-7, 2014 Ramada Hotel, Singapore
  2. 2. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore
  3. 3. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore
  4. 4. } {Improving Lives Through Better Careers SINGAPORE • MALAYSIA • PHILIPPINES • INDONESIA • THAILAND • VIETNAM • JAPAN • INDIA Market Research in the Mobile World Asia 2014 Presented by Elena Tan, 6 March 2014 Improve Candidate Engagement in Mobile Apps: Turning Acquisition into Conversion and Retention with Analytics, Big Data and Marketing Strategies
  5. 5. Copyright © by The History of Modern Recruiting Source:
  6. 6. Copyright © by Mobile Recruiting: What Do Candidates Want? Source: Potentialpark Comm., Trend Studies 2011 Source: LinkedIn Survey of 787 Professionals, 2013 Source: The Mobile Jobseeker, Prospective Blog, 2012 2011: 2012: 2013:
  7. 7. Copyright © by Mobile Recruiting: What Candidates Do Not Want? Source: 4 reasons job seekers get frustrated, Webscribble, 2013 Source: Mobile App Survey Report, Compuware, 2013 Most Frustrating about Job Boards: Problems with Mobile Apps:
  8. 8. Copyright © by Analytics Frameworks Candidates Want Counter Actions KPIs Search for jobs Matching career interests & geo preferences # Job Ads Viewed Check Salary Salary Info in job ads # Qualified Candidates Source: Web Analytics 101,, 2010 Mobile Application Flow: Download  App Launch App Sign Up Validate  Email Login Candidates Do Not Want Counter Actions KPIs App Crashes Development Test # Crashes Slow App Speed App Optimization # Avg. User Timings Search Jobs Apply Mobile App: Mobile Web:
  9. 9. Copyright © by 1. Setting up mobile tracking, metrics and reporting
  10. 10. Copyright © by Mobile Web vs. App Metrics Dimensions Mobile Web Metrics Mobile App Metrics Visitor • Visits • Unique Visitors • Days Since Last Visit • Sessions • Active Users • Days Since Last Session Session • Visit Duration • Bounce Rate • Time on Site • Frequency • Session Duration • Single‐page Visits • Time on Screen • Loyalty Traffic Sources • Direct Traffic • Search Traffic • Referring Sites • Social Traffic • Google Play Sources • Google Play Referral Flow Goals • Goal Conversions • Mobile App Download • Goal Screens • App Marketplace • New Users Exceptions • Invalid Parameter • Bad Request • Crashes • Exceptions Time • Hour • Day • Date • Hour • Day • Date
  11. 11. Copyright © by Setting Up Goal Conversions & Goal Screens Mobile Web: How to track Sign Up as Goal Conversion Mobile App: How to track Application as Goal Screen Identify Areas of Improvement & Maximize Success
  12. 12. Copyright © by Traffic, Online Engagement, Conversions Traffic Online Engagement Conversions Candidate Journey Report by Devices Dimensions
  13. 13. Copyright © by Setting Up Event Tracking for Mobile Web _gaq.push(['_trackEvent', ’JSMY', ’Login', ’Mobile Web']); _gaq.push(['_trackEvent', ’JSMY', ’Sign Up', ’Mobile Web']); _gaq.push(['_trackEvent', ’JSMY', ’Login to View Salary',  ’Mobile Web']); Event Tracking Value: Total Events Event Tracking Value: User Timings Mobile Engagement is higher with Web or App?
  14. 14. Copyright © by Setting Up Event Tracking for Mobile App Event Tracking Value: Total Events & Unique Events New Features to drive Mobile App Engagement [tracker sendEventWithCategory:@”MobileApp" withAction:@”SideTabbuttonPress" withLabel:SideTab withValue:[NSNumber numberWithInt:100]]; Next Pages:
  15. 15. Copyright © by Cross Device Tracking Measurement with Client ID: Measurement with User ID: Cross Device Measurement: Cross Device Path: Source: Econsultancy, 2013
  16. 16. Copyright © by 2.   Using big data to understand the  experience of candidates using mobile apps
  17. 17. Copyright © by Tracking Mobile Webs & Apps Metrics Google  Analytics Google Mobile  App Analytics App Stores Internal  Tracking Enterprise  Analytics Mobile Web  Traffic • Visits • Unique  Visitors • Visits • Unique  Visitors • Path Analysis Mobile Web  Conversions • Mobile Sign  Up • Mobile Login • Mobile Sign  Up • Mobile Login • Mobile  Sign Up • Mobile Login Mobile App  Usage • Active Users • Screen Views • Custom Reports • Path Analysis Mobile App  Acquisitions • App Download • App Download Mobile  Recruiting • Mobile  Applications • Mobile  Applications • Candidate  Cross‐Device Journey
  18. 18. Copyright © by Mobile Stats Mobile Mobile Visits Mobile  Downloads Mobile  Applications JSMY 23% >70k 34% JSSG 15% >100k 35% JSPH 9% >40k 23% JSID 25% >100k 42% JSTH 6% >20k 28% JSVN 9% >10k 13%
  19. 19. Copyright © by Mobile Web & App Reports Example #1: Find Out How Fast Is Your Website On All Devices Example #2: Using Secondary Dimension to identify Exit Page Example #3: New Users Performance on Mobile App
  20. 20. Copyright © by Mobile Candidate Behavior Reports Actions Recommendations • No. of interactions taken to complete each goal • Pages contribute the high drop-off rates • Pages with high goal abandon rates • Conduct Content Experiment • Likelihood to recommend website • Candidate Retention over time Path Analysis Report: Behavior Flow Report:
  21. 21. Copyright © by 3. Turning acquisitions into conversions and  retention by launching specific mobile app  features with effective marketing strategies
  22. 22. Copyright © by Mobile App Enhancements Refine Job Search: Save Job Ad: Location Map: Don’t let your Mobile App gets uninstalled! Make Your Pitch:
  23. 23. Copyright © by Mobile App Email Campaigns Anytime, Anywhere: Salary Matching: Find Jobs Near You: Don’t let your Mobile strategy start and stop with the download!
  24. 24. Copyright © by No. of Downloads for iOS & Android due to Email Campaigns Campaign Period: Nov & Dec 2013
  25. 25. Copyright © by Search and Display Campaigns Job Type: Testimonial + Top Company: Competitor: Job Fair: Market Share: Overseas Jobs: Stats: Hiring Season: Top Company:
  26. 26. Copyright © by I Found Mine Facebook Contest Facebook via Desktop: Facebook via Mobile: Email campaign: Press Release:
  27. 27. Copyright © by The Future of Mobile Recruitment “I want to know the career paths of those who worked at my company before me,  and of current colleagues. I want to do this easily with the device in my pocket.’ Stephen O’Donnell, Founder & MD, PC Evaluate Ltd “The growth of video based screening applications which can be completed over the mobile device adds another wrinkle.” Alan Whitford, Managing Partner, Abtech Partnership “The future definitely includes a fast and simple way for candidates to upload their CV  directly from their mobile’ Lee Biggins, MD, CV Library “Employers will need to re‐engineer some of their application processes so that high‐performing individuals don’t get bogged down in a long application via mobile phones.” Jonny Torrance‐Nesbitt, Former Director, Branding Monsanto “The recruiter should view mobile in many ways,  a communication tool, a method of share media,  a channel to engage and critically a transactional tool.” Dave Martin, Co‐Founder, Pocket Recruit “Over 70% of Forbes Global 2000 organisations will have at least one gamified application by 2014,  with a belief that 25% of day‐to‐day business processes will be using aspects of gamification.” Gartner, Information Technology Research Firm
  28. 28. Copyright © by THANK YOU. Q & A.
  29. 29. Title Sponsor Gold Sponsor Silver Sponsors Bag Sponsor Workshop Host Sponsor Event App Partner Networking Reception Partner March 4-7, 2014 Ramada Hotel, Singapore
  30. 30. Association and Media Partners March 4-7, 2014 Ramada Hotel, Singapore
  31. 31. March 4-7, 2014 Ramada Hotel, Singapore