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Improving Innovation. With Clever Co-Creation - Dialego
 

Improving Innovation. With Clever Co-Creation - Dialego

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Presented by Detlef Happel, Director Innovation Consulting, Dialego ...

Presented by Detlef Happel, Director Innovation Consulting, Dialego
and Katrin Bock, Project Manager, Dialego
at Qualitative360 Asia 2013
19-21 November 2013, Singapore

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/

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    Improving Innovation. With Clever Co-Creation - Dialego Improving Innovation. With Clever Co-Creation - Dialego Presentation Transcript

    • November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360
    • Platinum Sponsor Media Sponsors Association Partners
    • Improving Innovation. With Clever Co-Creation. Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 1
    • Today’s showcase and work example: 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 2
    • How to make vacuum cleaning a moment of joy Results from a previous online co-creation 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 3
    • Today’s joint challenge: New Vacuum Cleaner Live Co-Creation 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 4
    • New Vacuum Cleaner Live-Co-Creation Agenda Today  Our believe and method  Preliminary Results Online-Co Creation  Introduction Live Co-Creation  Live Co-Creation Session  Group presentations 05 min. 05 min. 05 min. 35 min. 10 min.  Analysis Live-Co-Creation overnight (150 panelists) Tomorrow  Introduction Idea Filter  Presentation results  Open discussion 05 min. 16:45 – 16:50 15 min. 16:50 – 17:05 10 min. 17:05 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 5
    • New Vacuum Cleaner Live-Co-Creation Agenda Today  Our believe and method  Preliminary Results Online-Co Creation  Introduction Live Co-Creation  Live Co-Creation Session  Group presentations 05 min. 05 min. 05 min. 35 min. 10 min.  Analysis Live-Co-Creation overnight (150 panelists) Tomorrow  Introduction Idea Filter  Presentation results  Open discussion 05 min. 16:45 – 16:50 15 min. 16:50 – 17:05 10 min. 17:05 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 6
    • We strongly believe in people’s smartness Thoroughly confirmed: 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 7
    • Quelle: Grant Thornton/EIU, 2009 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 8
    • MIT researchers confirm: Consumers are much more innovative than previously thought. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 9
    • Consequently our focus: Crowdsourcing and Co-Creation. Searching for needs Open Innovation Market launch Realization („R&D“, Product delvelopment) „Ideation“ Concept Development More effectivity Doing the right things More effiviciency Seaching for solutions CoCreation Doing the things right Source: Prof. Frank Piller, RWTH Aachen 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 10
    • „The best way to get a good idea is to get a lot of ideas“ Linus Pauling, Nobel Price winner for Chemistry (1954) and Peace (1963) 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 11
    • Sources for ideas 1. Online Forum Discussions 2. Online Creative Sessions 3. Social Media Analysis De Bono 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 12
    • Our approach: turning the research principle around … „Head“. Already known. Les innovative– Mainstream. Co-creation Ordinary Interesting „Belly“. More evolution. Interesting for refinements. LongTail 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 13
    • … unveiling revolutionary ideas at the tail. „Head“. Already known. Les innovative– Mainstream. Co-creation „Belly“. More evolution. Interesting for refinements. „Tail“. Potential Revolution: the one percenter Ordinary Interesting Heartbeat LongTail 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 14
    • New Vacuum Cleaner Live-Co-Creation Agenda Today  Our believe and method  Preliminary Results Online-Co Creation  Introduction Live Co-Creation  Live Co-Creation Session  Group presentations 05 min. 05 min. 05 min. 35 min. 10 min.  Analysis Live-Co-Creation overnight (150 panelists) Tomorrow  Introduction Idea Filter  Presentation results  Open discussion 05 min. 16:45 – 16:50 10 min. 16:50 – 17:00 10 min. 17:10 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 15
    • Today’s idea starters are based on 1. Online Forum Discussions 2. Online Creative Sessions 3. Social Media Analysis De Bono 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 16
    • The approach: 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 17
    • Critical success factor at the beginning: goal oriented keywords. Vacuum + Cleaning, Wireless, Handheld, Noise, Design, Storage, Easy, Bag ... 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 18
    • Online idea generation and filtering process over night Online Social Media Analysis Semantic analysis 2000 Idea drops Live Co-Creation Workshop Winner Concept Online VCM IdeaFilter x 6, ... 2, ... 1 Idea Boards (excerpt) N > 1 Mio. 20 ConceptBoards ConceptBoards n=80-100 n=150
    • Social Media Analysis 1.000.000 entries ... ... 2.000 idea „drops“ 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 20
    • Next Sorting the haystack. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 21
    • In search of 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 22
    • Text diagnosis with semantic mining 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 23
    • Detailed diagnosis: Frequency & Semantic Carpet, woven of keywords linked to your query. The higher the frequency, the bigger the word. Offering a quick insight in what’s “hot” Showing insights in word-relations, building up a story ContentCarpet SemanticMap Insights in main benefit Themens across 9 categories Skyline Gaining a deeper insight in the Emotions linked to the query Emotion Radar Clusters of the main Themes InnovationMap Daily stream of innovative ideas, to be captured on the idea board IdeaStream
    • Real innovation potential lies at the end of the tail. Evolutional Revolutionary 18.09.2013 | Hello!nnovation | Consulting Model | 25
    • Also mainstream topics contain idea potentials. At the edges. Evolutional 18.09.2013 | Hello!nnovation | Consulting Model | 26
    • The cluster analysis visualizes themes, frequencies and … carpet pump shop carpet dry best cleaner bag new car pool wet 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 27
    • … keeps all entries pump shop carpet dry best cleaner bag new car pool wet 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 28
    • The creative springboard: 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 29
    • The IdeaStream. Shows all 1%ter, new rarities every single day 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 30
    • The ideal creative springboard for developing disruptive ideas ... ... the most unusual terms in the context of “vacuum cleaning” 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 31
    • Idea Board Dishes Astronauts Units New space design variant, any functions we could learn from space shuttle technology Floor mats Friends Mattress Strong but gentle on floor mats A modern Cleaner should have Social Media Functions Works also well on dust and mites Room Sucker Dirt Radar Room dirt level diagnose Different units composing vacuumcleaner, new composite design Dust Spy I would love to have a vacuum cleaner which identifies and eliminates hidden dirt Shoulder Backpack vacuum, new straps to wear over shoulder Sonic Sonic waves helping cleaning Instant dirt and dust cleaning of Scent the entire room Cleaning plus pleasant fragrance spray Ideas, how to clean dishes Customized products The my style cleaner Somebody please invent a dog shit vacuum cleaner !!! Vacuum body shining or turning from red to green when done Kids Custom Doggies little helper Blue A Disney Style Vacuum Cleaner Music Box Turning noises into music Crystal Crystal clear case 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 32
    • New Vacuum Cleaner Live-Co-Creation Agenda Today  Our believe and method  Preliminary Results Online-Co Creation  Introduction Live Co-Creation  Live Co-Creation Session  Group presentations 05 min. 05 min. 05 min. 35 min. 10 min.  Analysis Live-Co-Creation overnight (150 panelists) Tomorrow  Introduction Idea Filter  Presentation results  Open discussion 05 min. 16:45 – 16:50 10 min. 16:50 – 17:00 10 min. 17:10 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 33
    • Build groups > select idea >       20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 34
    • Select idea > deep dive selected idea       20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 35
    • Live-Co-Creation rules 8-12 persons per table, one „host“ (M). 6-10 tables. Co-Creation of one single issue, theme route per table. 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 36
    • Live-Co-Creation rules Table change after 15 min. The host stays and introduces new participants to already generated ideas.                   20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 37
    • Please bear in mind: some core questions help to make ideas crisp  What‘s my benefit, what’s the benefit for others?  How does the idea feel?  Why do I believe in the idea?  Why could it be attractive and relevant also for others?           20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 38
    • Please transfer your best ideas into testable concept boards Idea Visualization/Sketch: Title Idea Description Key Benefit 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 39
    • Before you start  Time is limited. Write and draw thoughts and ideas on the tablecloth  Please no hierarchies – cooperation counts!  Don’t debate hurdles but create exciting solutions  20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 40
    • Yes, but and! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 41
    • Go! 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 42
    • New Vacuum Cleaner Live-Co-Creation Agenda Today  Our believe and method  Preliminary Results Online-Co Creation  Introduction Live Co-Creation  Live Co-Creation Session  Group presentations 05 min. 05 min. 05 min. 35 min. 10 min.  Analysis Live-Co-Creation overnight (150 panelists) Tomorrow  Introduction Idea Filter  Presentation results  Open discussion 05 min. 16:45 – 16:50 10 min. 16:50 – 17:00 10 min. 17:10 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 43
    • Live Co-Creation Session 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | | 44
    • New Vacuum Cleaner Live-Co-Creation Agenda Today  Our believe and method  Preliminary Results Online-Co Creation  Introduction Live Co-Creation  Live Co-Creation Session  Group presentations 05 min. 05 min. 05 min. 35 min. 10 min.  Analysis Live-Co-Creation overnight (150 panelists) Tomorrow  Introduction Idea Filter  Presentation results  Open discussion 05 min. 16:45 – 16:50 10 min. 16:50 – 17:00 10 min. 17:10 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 45
    • Group presentations 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 46
    • New Vacuum Cleaner Live-Co-Creation Agenda Today  Our believe and method  Preliminary Results Online-Co Creation  Introduction Live Co-Creation  Live Co-Creation Session  Group presentations 05 min. 05 min. 05 min. 35 min. 10 min.  Analysis Live-Co-Creation overnight (150 panelists) Tomorrow  Introduction Idea Filter  Presentation results  Open discussion 05 min. 16:45 – 16:50 15 min. 16:50 – 17:05 10 min. 17:05 – 17:15 13:30 – 13:35 13:35 – 13:40 13:40 – 13:45 13:45 – 14:20 14:20 – 14:30 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 47
    • Platinum Sponsor Media Sponsors Association Partners
    • November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360