November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360
Platinum Sponsor

Media Sponsors

Association Partners
How a Consumer
Consulting Board
brings the consumer
to life within the
company
Joëlla Marsman
Consumer Insights Manager
@J...
1. ABOUT HEINZ
2. FOODCOMMUNITY
3. FASTER, BETTER, STRONGER
4. ENGAGE FOR SUCCESS

5. RESULTS
1// ABOUT HEINZ
CONSUMER FEELING…
2// THE FOODCOMMUNITY
#

Number

Profile

Objectives

Duration
FASTER
BETTER
STRONGER
FASTER
BETTER
STRONGER
FASTER
BETTER
STRONGER
HJ Heinz, Zeist
2008
2009

2011
2013
4// ENGAGE FOR SUCCESS

…LET’S START WITH OUR MEMBERS
1/ IMPACT

2/ EXCLUSIVE

3/ FUN

4/ CONNECT
1/ IMPACT

2/ EXCLUSIVE

3/ FUN

4/ CONNECT
1/ IMPACT

2/ EXCLUSIVE

3/ FUN

4/ CONNECT

GOODIEBAGS
QUIZES
COMPETITIONS
1/ IMPACT

2/ EXCLUSIVE

3/ FUN

4/ CONNECT

MEET PEOPLE
…AND HOW TO INVOLVE
1/ IMMERSE

2/ CREATE BUZZ

3/ INSPIRE

4/ ACT

Engage
CONSUMER WORLD

5/ RE-USE
1/ IMMERSE

2/ CREATE BUZZ

WITH REAL STORIES

3/ INSPIRE

4/ ACT

5/ RE-USE
1/ IMMERSE

2/ CREATE BUZZ

3/ INSPIRE

4/ ACT

5/ RE-USE

INTO ACTIONS
1/ IMMERSE

2/ CREATE BUZZ

3/ INSPIRE

4/ ACT

5/ RE-USE
1/ IMMERSE

2/ CREATE BUZZ

3/ INSPIRE

4/ ACT

5/ RE-USE
5// RESULTS
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER

COMMUNITY GIVES A 360 VIEW #BETTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
COMMUNITY IS A DIRECT CONSUMER LINE #FASTER

COMMUNITY GIVES A 360 VIEW #BETTER
COMMUNITY IS CROSS DEPARTMENT #STRONGER
THANK YOU!

Questions?
HUNGRY FOR MORE?
@JoellaMarsman
@TomDeRuyck
Platinum Sponsor

Media Sponsors

Association Partners
November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz
Upcoming SlideShare
Loading in …5
×

How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz

1,376 views

Published on

Presented by Tom De Ruyck, Head of Research Communities, InSites Consulting
and Joella Marsman, Consumer Insights Manager, HJ Heinz
at Qualitative360 Asia 2013
19-21 November 2013, Singapore

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,376
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How a Consumer Consulting Board brings the consumer to life within the company - InSites & Heinz

  1. 1. November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360
  2. 2. Platinum Sponsor Media Sponsors Association Partners
  3. 3. How a Consumer Consulting Board brings the consumer to life within the company Joëlla Marsman Consumer Insights Manager @JoellaMarsman Tom De Ruyck Head of Consumer Consulting Boards @TomDeRuyck
  4. 4. 1. ABOUT HEINZ 2. FOODCOMMUNITY 3. FASTER, BETTER, STRONGER 4. ENGAGE FOR SUCCESS 5. RESULTS
  5. 5. 1// ABOUT HEINZ
  6. 6. CONSUMER FEELING…
  7. 7. 2// THE FOODCOMMUNITY
  8. 8. # Number Profile Objectives Duration
  9. 9. FASTER BETTER STRONGER
  10. 10. FASTER BETTER STRONGER
  11. 11. FASTER BETTER STRONGER
  12. 12. HJ Heinz, Zeist
  13. 13. 2008 2009 2011 2013
  14. 14. 4// ENGAGE FOR SUCCESS …LET’S START WITH OUR MEMBERS
  15. 15. 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT
  16. 16. 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT
  17. 17. 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT GOODIEBAGS QUIZES COMPETITIONS
  18. 18. 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT MEET PEOPLE
  19. 19. …AND HOW TO INVOLVE
  20. 20. 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT Engage CONSUMER WORLD 5/ RE-USE
  21. 21. 1/ IMMERSE 2/ CREATE BUZZ WITH REAL STORIES 3/ INSPIRE 4/ ACT 5/ RE-USE
  22. 22. 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE INTO ACTIONS
  23. 23. 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE
  24. 24. 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE
  25. 25. 5// RESULTS
  26. 26. COMMUNITY IS A DIRECT CONSUMER LINE #FASTER COMMUNITY GIVES A 360 VIEW #BETTER COMMUNITY IS CROSS DEPARTMENT #STRONGER
  27. 27. COMMUNITY IS A DIRECT CONSUMER LINE #FASTER COMMUNITY GIVES A 360 VIEW #BETTER COMMUNITY IS CROSS DEPARTMENT #STRONGER
  28. 28. THANK YOU! Questions? HUNGRY FOR MORE? @JoellaMarsman @TomDeRuyck
  29. 29. Platinum Sponsor Media Sponsors Association Partners
  30. 30. November 20-21, 2013 | Singapore Twitter Hashtag #QUAL360

×