May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chic...
20 N. Wacker Drive, Suite 2027 Chicago, IL 60606 Tel 312.863.7600
Thoughtful design. Richer insights.
Smarter business dec...
Geo-Stories℠ In A Nutshell
Panelist enters GeoFenced
area
Panelist receives push notification,
triggered by location, and ...
MFour: The Engine That Drives the Train
 Track when users enter GeoFenced area
 GeoValidate the location
 GeoIntensity ...
What is GeoValidation?
● A method of accurately validating a GeoFenced location point from an
aerial satellite view
● This...
2020: The Critical Link
2020 Virtual Lobby;
2-way feedback to
participant
Live QualMeeting
Interview
MFour Mobile Screener...
 In-the-moment live telephone interviews
 National representation possible
 On-site or exit interviews
 Photo and vide...
 Need states
 Purchase decision drivers
 Customer satisfaction
Geo-Stories℠: Unlocking Competitive Advantages
 Research objective: Understand consumer behaviors as they relate
to pharmacy purchases in grocery vs. free-standing phar...
 Research objective: explore car purchasers’ relationship with car
dealers by age, gender and vehicle segment.
Case Study...
 “I really liked it! It was good to be just
leaving the store when I was called
because everything was fresh in my mind
a...
Title Sponsor Gold Sponsors
Silver Sponsors
MRMW Chicago May 27-30, 2014 #MRMW
Workshop Sponsors
Association & Education Partners
Networking Reception
Sponsor
Event App
Partner
Media Partners
MRMW Chic...
May 27-30, 2014
Congress Plaza Hotel & Convention Center
#MRMW
Organized by
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Geo Stories - Mobile Qualitative Intercepts - Doyle Research

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Transcript of "Geo Stories - Mobile Qualitative Intercepts - Doyle Research"

  1. 1. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
  2. 2. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  3. 3. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  4. 4. 20 N. Wacker Drive, Suite 2027 Chicago, IL 60606 Tel 312.863.7600 Thoughtful design. Richer insights. Smarter business decisions. Prepared for: MRMW 2014 North America Geo-Stories℠: Mobile Qualitative Intercepts
  5. 5. Geo-Stories℠ In A Nutshell Panelist enters GeoFenced area Panelist receives push notification, triggered by location, and is screened Panelist participates in a live phone interview with “on call” qualitative researcher
  6. 6. MFour: The Engine That Drives the Train  Track when users enter GeoFenced area  GeoValidate the location  GeoIntensity to confirm user location within feet  Launching beacons to confirm aisle location within retail  Push notification triggered by time spent in a GeoFenced area  Survey screens respondents to ID those qualified to participate
  7. 7. What is GeoValidation? ● A method of accurately validating a GeoFenced location point from an aerial satellite view ● This method can often require street level views to pinpoint harder to find locations ● Users receive a GeoNotification® on the Surveys to Go mobile app Before GeoValidation After GeoValidation
  8. 8. 2020: The Critical Link 2020 Virtual Lobby; 2-way feedback to participant Live QualMeeting Interview MFour Mobile Screener Survey Questions Entire Process takes less than 2 minutes!
  9. 9.  In-the-moment live telephone interviews  National representation possible  On-site or exit interviews  Photo and video uploads  Option to continue the conversation over time on QualBoard platform Doyle Research: Insights Generation
  10. 10.  Need states  Purchase decision drivers  Customer satisfaction Geo-Stories℠: Unlocking Competitive Advantages
  11. 11.  Research objective: Understand consumer behaviors as they relate to pharmacy purchases in grocery vs. free-standing pharmacy. Case Study: Supermarket Pharmacy
  12. 12.  Research objective: explore car purchasers’ relationship with car dealers by age, gender and vehicle segment. Case Study: Car Dealership
  13. 13.  “I really liked it! It was good to be just leaving the store when I was called because everything was fresh in my mind and didn’t have to stop and think too much about what I was doing.”  “I loved it. I was in the store, it was fresh in my mind. Contact was made with me very quickly, great exercise.”  “I found this approach interactive & fun. The entire process was easy – and it's fun to read what other people think at the same time.” In Their Own Words
  14. 14. Title Sponsor Gold Sponsors Silver Sponsors MRMW Chicago May 27-30, 2014 #MRMW
  15. 15. Workshop Sponsors Association & Education Partners Networking Reception Sponsor Event App Partner Media Partners MRMW Chicago May 27-30, 2014 #MRMW
  16. 16. May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by
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