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Finding gold in digital data - Vodafone
 

Finding gold in digital data - Vodafone

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Presented by Mick Kennedy, Project Director, Vodafone ...

Presented by Mick Kennedy, Project Director, Vodafone
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net

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    Finding gold in digital data - Vodafone Finding gold in digital data - Vodafone Presentation Transcript

    • October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET
    • TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
    • MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
    • Finding Gold Presentation information in footer 1
    • Data Mining 2
    • More of a river than a mountain 3
    • Identifying things in the Digital River is difficult 4
    • How do we find gold in a river? 5
    • Spot the gold in this river 6
    • Spot the gold in this river 7
    • Analytics Opportunity: Insights & Service Differentiation The Principles: Identity, Location, Time & Usage Spot the gold in this river The Caveat: Permission 8
    • Working Space Tracking Interactions Analytics Innovation Areas M2M Network 9
    • Small Cell Technology Network 10
    • Femto cells We can link Femtos together to provide entire coverage schemes Small Cell Technology Working Space Location accuracy is improved: cells are smaller. Time accuracy is improved: mobiles will register on a femto cell as soon as they are in range. 11
    • Femto cells We can see where people are in a building We can see transition from the macro network Small Cell Technology Tracking We can provide service dependent on role and location We don’t need special devices 12
    • Femto cells Accurate indoor location Small Cell Technology Can trigger interactions with back end systems – Time & Usage Enable new apps Interactions Stadiums – sports venues 13
    • Zepto cells We made the femto cell smaller We created an alternative to NFC Small Cell Technology Interactions Extremely accurate location Can trigger interactions with back end systems Stadiums – sports venues 14
    • Presentation information in footer Insert Confidentiality Level on title master 15
    • Small Cell Technology Analytics 16
    • Small Cell Technology Analytics 17
    • Capture device data Vodafon e Network Transmit the data M2M M2M Application Use the data 18
    • Remote Security & Monitoring Solutions for local and state Government Organisations 8,871 Insert Confidentiality Level on title master Illegal dumping incidents in one city council alone
    • A zone is virtual space over geographic location. Context-aware computing and geo-fencing Services are types of content that the Zone Administrator, can customize for a Zone. Applications Interactions Anyone who enters or connects to a particular zone will receive its services directly on their mobile device. 20
    • Collaboration OIX, Assure UK Digital by Default Digital Identity 21
    • Start creating Gold Identity Location Time Usage Permission is the catalyst 22
    • TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
    • MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
    • October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET