Finding gold in digital data - Vodafone

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Presented by Mick Kennedy, Project Director, Vodafone
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe

This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net

Published in: Business, Technology
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Finding gold in digital data - Vodafone

  1. 1. October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET
  2. 2. TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
  3. 3. MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
  4. 4. Finding Gold Presentation information in footer 1
  5. 5. Data Mining 2
  6. 6. More of a river than a mountain 3
  7. 7. Identifying things in the Digital River is difficult 4
  8. 8. How do we find gold in a river? 5
  9. 9. Spot the gold in this river 6
  10. 10. Spot the gold in this river 7
  11. 11. Analytics Opportunity: Insights & Service Differentiation The Principles: Identity, Location, Time & Usage Spot the gold in this river The Caveat: Permission 8
  12. 12. Working Space Tracking Interactions Analytics Innovation Areas M2M Network 9
  13. 13. Small Cell Technology Network 10
  14. 14. Femto cells We can link Femtos together to provide entire coverage schemes Small Cell Technology Working Space Location accuracy is improved: cells are smaller. Time accuracy is improved: mobiles will register on a femto cell as soon as they are in range. 11
  15. 15. Femto cells We can see where people are in a building We can see transition from the macro network Small Cell Technology Tracking We can provide service dependent on role and location We don’t need special devices 12
  16. 16. Femto cells Accurate indoor location Small Cell Technology Can trigger interactions with back end systems – Time & Usage Enable new apps Interactions Stadiums – sports venues 13
  17. 17. Zepto cells We made the femto cell smaller We created an alternative to NFC Small Cell Technology Interactions Extremely accurate location Can trigger interactions with back end systems Stadiums – sports venues 14
  18. 18. Presentation information in footer Insert Confidentiality Level on title master 15
  19. 19. Small Cell Technology Analytics 16
  20. 20. Small Cell Technology Analytics 17
  21. 21. Capture device data Vodafon e Network Transmit the data M2M M2M Application Use the data 18
  22. 22. Remote Security & Monitoring Solutions for local and state Government Organisations 8,871 Insert Confidentiality Level on title master Illegal dumping incidents in one city council alone
  23. 23. A zone is virtual space over geographic location. Context-aware computing and geo-fencing Services are types of content that the Zone Administrator, can customize for a Zone. Applications Interactions Anyone who enters or connects to a particular zone will receive its services directly on their mobile device. 20
  24. 24. Collaboration OIX, Assure UK Digital by Default Digital Identity 21
  25. 25. Start creating Gold Identity Location Time Usage Permission is the catalyst 22
  26. 26. TITLE SPONSOR DIAMOND SPONSOR PLATINUM SPONSOR SILVER SPONSORS PREMIERE SPONSOR GOLD SPONSORS WORKSHOP SPONSORS APP SPONSOR PREMIERE SPONSOR WWW.MRMW.NET NETWORKING SPONSOR
  27. 27. MEDIA & ASSOCIATION PARTNERS WWW.MRMW.NET
  28. 28. October 8 – 11 2013, London The original, premier event for the Mobile Marketing Research Industry WWW.MRMW.NET

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