Consumer insightsat the heart of innovation                                 Karen Boers    Marketing & Communications Mana...
How does consumer research fit intoinnovation processes?• Consumer insights: an essential part of open  innovation• An int...
Where did it go wrong?
Where did it go wrong?• Does anyone really NEED this?• Is this as IDIOT PROOF as possible?• Is this something you would LI...
User-centric innovation                                                     User      feedback             Need?          ...
Who got the message?
How does this fit into an innovation model?
IBBT Create economic and societal value through ICT innovation
From idea to business
Cooperative research• Demand-driven research projects  • in close collaboration with large companies, SME’s, non-profit   ...
User-driven innovation: ASCIT
User-driven innovation: PING
User-driven innovation: GeoBIPS
So let’s hit the market?
Maximize economic or social impact              IT’S ALL ABOUT THE PEOPLE !!!• Involve the user from the start• Include ro...
A tale told by a venture capitalist                       Idea and pictures courtesy of Alex Brabers, GIMV
Incubation & acceleration program    iStep     • Teaching & learning                    Help them find & understand       ...
http://linkedin.comhttp://twitter.com/IBBThttp://facebook.com/IBBT.behttp://netlog.com/IBBTwww.ibbt.beQuestions?
Presented at the International conference onQualitative Consumer Research & Insights          7 & 8 April 2011, Malta     ...
Consumer insights at the heart of innovation
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Consumer insights at the heart of innovation

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Consumer Insights at the heart of Innovation

By Karen Boers

Presented at Merlien Institute's Qualitative Consumer Research & Insights, 7 & 8 April 2011, Malta

http://www.merlien.org

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Consumer insights at the heart of innovation

  1. 1. Consumer insightsat the heart of innovation Karen Boers Marketing & Communications Manager, IBBT QCRI 2011
  2. 2. How does consumer research fit intoinnovation processes?• Consumer insights: an essential part of open innovation• An interdisciplinary user-driven innovation model for (ICT) research & development• Maximize economic and social impact of innovation
  3. 3. Where did it go wrong?
  4. 4. Where did it go wrong?• Does anyone really NEED this?• Is this as IDIOT PROOF as possible?• Is this something you would LIKE to use (in this way)?
  5. 5. User-centric innovation User feedback Need? demand Design / (technical) likeability solution Usability feedback testing
  6. 6. Who got the message?
  7. 7. How does this fit into an innovation model?
  8. 8. IBBT Create economic and societal value through ICT innovation
  9. 9. From idea to business
  10. 10. Cooperative research• Demand-driven research projects • in close collaboration with large companies, SME’s, non-profit organizations and governments (ICON) • early stage testing (iLab) • technical feasibility non profit • large-scale user testing SME’s • set-up of living labs, incl. panel management large com- panies• 5 application domains ~ current social & economical challenges
  11. 11. User-driven innovation: ASCIT
  12. 12. User-driven innovation: PING
  13. 13. User-driven innovation: GeoBIPS
  14. 14. So let’s hit the market?
  15. 15. Maximize economic or social impact IT’S ALL ABOUT THE PEOPLE !!!• Involve the user from the start• Include roll-out in a living lab context if possible to gather feedback in real-life circumstances• AND: mould an inventor into an entrepreneur
  16. 16. A tale told by a venture capitalist Idea and pictures courtesy of Alex Brabers, GIMV
  17. 17. Incubation & acceleration program iStep • Teaching & learning Help them find & understand • Create entrepreneurial teams around your idea iBoot • Validate the their customers! business opportunity iProof • Coaching and implementing real ventures • Provide space, logistic support & operational iCubes services iVenture • Preseed capital fund
  18. 18. http://linkedin.comhttp://twitter.com/IBBThttp://facebook.com/IBBT.behttp://netlog.com/IBBTwww.ibbt.beQuestions?
  19. 19. Presented at the International conference onQualitative Consumer Research & Insights 7 & 8 April 2011, Malta For more information Please visit: http://www.merlien.org
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