Connecting with Consumers Emotionally Across Platforms - Ipsos

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Connecting with Consumers Emotionally Across Platforms - Ipsos

  1. 1. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
  2. 2. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.comThank you to our sponsor & partners!Gold SponsorSupported byOrganised by
  3. 3. CONNECTING WITH CONSUMERSEMOTIONALLY ACROSS PLATFORMS
  4. 4. screensmeet the
  5. 5. 3THEN ONE SCREEN FRONT AND CENTERTHEN ONE SCREEN FRONT AND CENTER
  6. 6. 4NOW SCREENS SURROUND US
  7. 7. of this world viewgain insight & understanding
  8. 8. five countriesour investigation beginsUSUKSaudi ArabiaRussiaChina
  9. 9. we talked with1500 people
  10. 10. we represent11 billion screens
  11. 11. created equalscreens are all important, but not
  12. 12. BEYOND HOW USE … TO HOW THEY RELATE
  13. 13. televisionthe
  14. 14. TAP INTOMYEMOTIONSDON’TMAKE MEWORKTOO HARDENTERTAINMEHELP MERELAX
  15. 15. computerthe
  16. 16. GIVE ME ACHALLENGE– LET MECOMPETETEACH MESOMETHINGLET MESHOW YOUWHAT I’VELEARNEDHELP MEBECOMEWHAT I CANBELET MEPARTICIPATE&CONTRIBUTEGIVE MESOMETHINGTHATMAKES MELOOK GOOD
  17. 17. mobilethe
  18. 18. MOBILE PHONES KEEP US CONNECTED
  19. 19. Over 45sUnder 30sMOSTtrusted and intimaterelationship with this screenMOSTtrusted and intimaterelationship with this screenLEASTtrusted and intimaterelationship with this screenLEASTtrusted and intimaterelationship with this screenLEVEL OF TRUST AND INTIMACY BY SCREEN
  20. 20. MAKE MEFEEL LIKE IBELONGHELP ME FITINHELP MEMAKE THEMOST OFMYSELFMUST KNOWMEPERFECTLYSURPRISEMEKEEP ME ONTOP OF MYLIFE
  21. 21. tabletthe
  22. 22. TABLETS KEEP US PRODUCTIVE & INFORMED
  23. 23. PROVOKEACTIONCURATE LIFEPROVIDEEXPERIENCEENABLECOMPETENCEINTERACTSEAMLESSLYENHANCEFLEXIBILITY
  24. 24. The Medium is the Message
  25. 25. App Store’- Smart Privileges
  26. 26. Virtual coupon book
  27. 27. Location, time,behavior/intent basedcontent
  28. 28. Start-Stop that mimicsone of the features innew Audi vehicles
  29. 29. Location, time,behavior/intent
  30. 30. the code has not beencracked
  31. 31. OLD SPICE CAME CLOSE
  32. 32. screensthe fourEVERYMAN LOVER WIZARDSAGE
  33. 33. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.comThank you to our sponsor & partners!Gold SponsorSupported byOrganised by
  34. 34. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
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