Connecting with Consumers Emotionally Across Platforms - Ipsos
 

Connecting with Consumers Emotionally Across Platforms - Ipsos

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Connecting with Consumers Emotionally Across Platforms - Ipsos Connecting with Consumers Emotionally Across Platforms - Ipsos Presentation Transcript

  • Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
  • Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.comThank you to our sponsor & partners!Gold SponsorSupported byOrganised by
  • CONNECTING WITH CONSUMERSEMOTIONALLY ACROSS PLATFORMS
  • screensmeet the
  • 3THEN ONE SCREEN FRONT AND CENTERTHEN ONE SCREEN FRONT AND CENTER
  • 4NOW SCREENS SURROUND US
  • of this world viewgain insight & understanding
  • five countriesour investigation beginsUSUKSaudi ArabiaRussiaChina
  • we talked with1500 people
  • we represent11 billion screens
  • created equalscreens are all important, but not
  • BEYOND HOW USE … TO HOW THEY RELATE
  • televisionthe
  • TAP INTOMYEMOTIONSDON’TMAKE MEWORKTOO HARDENTERTAINMEHELP MERELAX
  • computerthe
  • GIVE ME ACHALLENGE– LET MECOMPETETEACH MESOMETHINGLET MESHOW YOUWHAT I’VELEARNEDHELP MEBECOMEWHAT I CANBELET MEPARTICIPATE&CONTRIBUTEGIVE MESOMETHINGTHATMAKES MELOOK GOOD
  • mobilethe
  • MOBILE PHONES KEEP US CONNECTED
  • Over 45sUnder 30sMOSTtrusted and intimaterelationship with this screenMOSTtrusted and intimaterelationship with this screenLEASTtrusted and intimaterelationship with this screenLEASTtrusted and intimaterelationship with this screenLEVEL OF TRUST AND INTIMACY BY SCREEN
  • MAKE MEFEEL LIKE IBELONGHELP ME FITINHELP MEMAKE THEMOST OFMYSELFMUST KNOWMEPERFECTLYSURPRISEMEKEEP ME ONTOP OF MYLIFE
  • tabletthe
  • TABLETS KEEP US PRODUCTIVE & INFORMED
  • PROVOKEACTIONCURATE LIFEPROVIDEEXPERIENCEENABLECOMPETENCEINTERACTSEAMLESSLYENHANCEFLEXIBILITY
  • The Medium is the Message
  • App Store’- Smart Privileges
  • Virtual coupon book
  • Location, time,behavior/intent basedcontent
  • Start-Stop that mimicsone of the features innew Audi vehicles
  • Location, time,behavior/intent
  • the code has not beencracked
  • OLD SPICE CAME CLOSE
  • screensthe fourEVERYMAN LOVER WIZARDSAGE
  • Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.comThank you to our sponsor & partners!Gold SponsorSupported byOrganised by
  • Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com