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A mobile study of school food   copenhagen city
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A mobile study of school food copenhagen city


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  • 1. A mobile study of school food A case study for the Municipality of Copenhagen
  • 2. Me ulie Byskov Gade Digital Design og Communication) xperience Architect at Triple LBi ounder of Story Field
  • 3. Agenda EAT case Piipl Mobile research
  • 4. Children in Copenhagen are eating too much junkfood!
  • 5. EAT case he Municipality of Copenhagen wanted to eform the food in public primary schools of Copenhagen. During 2 years 2 concepts had been eveloped. We were asked to test the concepts, and study he children's point of view.
  • 6. Numbers wo 7th grades participated 4 children /teenagers 2-14 years old weeks 0 movies
  • 7. 3 key elements . Mobile documentation of eating behaviour . Online diaries and sharing at piipl . Digital Storytelling workshop
  • 8. Element 1 Mobile documentation of eating behavior
  • 9. Element 2 Online diaries and sharing at piipl
  • 10. Element 3 Digital Storytelling workshop
  • 11. Why not just ask them? Questionnaires, nterviews, and bservation did ot give sufficient nsight. here was a ifference etween say and o.
  • 12. Documentation t is a small shawarma for 20. dina and I signed up for the meal rogram at school, but if we do not like he food, we immediately go to Grill House o buy shawarma. So we almost everyday o to Grill House. We buy one shawarma each and a Coca ola. We always pay together. Between Eldina nd I, there is no such thing as my own money, we always pay together.”
  • 13. Documentation It is canteen food hat Yacoub etched. Meatballs with pple and potato alad” Ridvan
  • 14. Documentation Ercan bought a alaffel at "Boshka" for 0 Kr, he ate it quickly nd wanted to eat more. o he went to another hop and bought a arlic bread. took place in school reak time at 11 AM"
  • 15. Piipl Hvorfor er en skriftlig rapport ikke god nok til at formidle viden?
  • 16. Piipl Hvorfor er en skriftlig rapport ikke god nok til at formidle viden?
  • 17. Piipl ros SMS, MMS, email, upload ags and themes Video and photo Social interaction functionality Cons No mobile version Poor analysis tools No privacy settings Usability
  • 18. Mobile Research What we learned about mobile research: The mobile is an excellent documentation tool Mobile documentation reduces gap between say and do Children mobile document their everyday lives naturally Images make children /teenagers talk The mobile gives researchers access Mobile documentation must be combined with storytelling The social element adds great value
  • 19. Thank you! Contact:
  • 20. Presented @ International conference on Market Research in the Mobile World 2 & 3 Dec 2010, Berlin For more information Please visit: